I was crawling across the floor... or should I say I was trying to crawl across the floor.
Everything hurt. Every muscle twitch was excruciating.
Tears fell like hot lava from my face - and somehow, even THAT hurt. At best I was whimpering, at worst, outright wailing, as I made my way from the floor in the family room to the bathroom.
And then I had to try and stand up.
I was seriously entertaining the idea of just laying there - creating a pool of my own filth - just so I didn't need to move another millimeter.
But I kept going. I still don't know how I managed to "hold it" until I got to the toilet.
When my husband got home from work, we beelined to the ER. A few tests later confirmed that the sciatica that had disappeared months ago had come back with a vengeance. A pinched nerve that required neurosurgery to solve the problem.
Swell.
They sent me home with pain meds and told me to come back. The soonest they could get me in was 11 days away.
I'm sorry, what?!?!
Did you not hear the howling? Did you not see my wrenched up face and contorted body? I literally rode in the back seat of the car because I couldn't sit up straight, I was in so much pain.
I ended up having to reschedule my Creative Freedom Retreat because there was no way I could stand for more than a few moments at a time, never mind trying to lead a planning workshop.
At least with some pain meds, I could still get some work done. Right?
Wrong.
The meds took the edge off, but the pain was constant. I gave up trying to dress myself and ate as little as possible to minimize trips to the restroom... because said trips always required help. I practically had to be carried, it was that bad.
"Work" consisted of a handful of virtual appointments where I was strategically "propped and covered" so as not to reveal too much of myself on video. The less I moved, the less it hurt, so anything I could do without a camera on, I would attempt.
I had 4 semi-productive sessions before I finally gave up on the idea of doing anything that involved other people. The remainder of my "waiting" time, I was alone with my thoughts, wondering what would be left of my business when I was finally able to return to work.
Hustle taught me how to push — how to make things happen through grit, willpower, and sheer stamina. It trained me to override my body’s signals, distrust my intuition, and measure my worth by how much I could produce before collapsing at the end of the night.
Hustle applauds the late nights and the full calendars. It rewards the moments you say “yes” when your whole being is whispering “not now.” It’s a survival strategy dressed up as ambition.
When my kids were young, I wore busy like a badge of honor. So much so, that my kids thought I was always working and my youngest started to think his babysitter was his mom.
While I let a lot of that thinking go over the years, I was still the bottleneck in my business. I could outwork almost anyone, and I often did - until I couldn't anymore.
I told myself it was passion. Dedication. Proof that I was serious about success. And maybe that's a little bit true.... maybe.
What it really was, though, was fear.
Fear that if I slowed down, everything I’d built would crumble. Fear that if I stopped producing, people would stop paying attention... or caring about me at all.
I knew how to reach for the next milestone, but I didn’t know how to rest in what I’d already achieved. Every goal met, every box checked, every objective achieved only opened the door to the next one (and the next one, and the next).
Satisfaction never lasted long. It's a chronic condition for Fusion creatives - wind your key, put your head down, and go.
Ask for help? Naw. It's faster to just do it myself.
Celebrate? Maybe. Will there be cake?
Even with all the growth work I've done, I still didn’t realize how I’d internalized the notion that success is earned through exhaustion. That the more I sacrificed, the more I proved I was worthy of having it.
Well, crap.
It took being laid up in bed for 11 days to see how hustle had conditioned me to mistake constant output for consistent progress. To believe that if I wasn’t moving, I was somehow failing.
Double crap.
Hustle won't teach you how to hold success—how to sustain it without sacrificing yourself in the process. Because it’s one thing to climb the mountain; it’s another to live at the summit without losing your footing.
Real, sustainable success doesn’t demand more from you; it asks for something different: discernment, pacing, and the courage to stop performing your worth. It’s the quiet, grounded kind of success that expands your capacity instead of depleting it.
I knew how to climb the mountain of success. I'd been climbing my whole life. But I didn’t know how to live at the top without losing myself.
Hustle glorified the sprint and ignored the recovery.
Sustainable success is not about doing more; it’s about doing what matters with integrity and enough space to breathe. It asks you to trade urgency for rhythm, exhaustion for discernment, and constant striving for steady alignment.
It calls for pacing, not pushing. For courage—not the kind that conquers, but the kind that trusts.
The world doesn’t need your burnout. It needs your brilliance: steady, embodied, and alive.
Hustle culture disguises depletion as achievement. We’ve been conditioned to believe that busyness equals importance — but as leadership coach Ray Williams notes, being “addicted to busyness” actually diminishes well-being and real productivity.
The culture of hustle convinces us that constant output, all-in commitment and “always on” momentum are the marks of real achievement. Actually, though, research shows this mindset often leads to the opposite: exhaustion, declining performance and diminished creativity. Over-working (i.e., more than ~50 hours/week) actually reduces productivity, impairs cognitive function and stifles innovation rather than increasing it.
This is how depletion gets dressed up as achievement: you check off the hours, you hit the metrics, you keep moving — but the foundational capacities for leadership (clarity, presence, deep thinking) erode. The badge of “busy” becomes a mask for being drained.
When our identity is tightly bound to what we produce, our self-worth hinges on the next "result" - another client session, another set of deliverables.
Not that I speak from experience or anything. It took a LOOONG-ASS TIME for me to figure that out... and more time to do the work of unravelling it. And yeah, it still pings me from time to time... especially when my results aren't what I expect them to be.
The first six months of our move to the Pacific Northwest have felt like I was doing everything I could to just tread water. It would have been easy to slip into old patterns of feeling crappy about how little "progress" I felt like I was making.
Two things are at play here. First, I had to acknowledge that my capacity constraints had shifted in ways I was not planning on. I knew I was leaving my gig at the radio station, packing or selling everything we owned and finding a new place out west. But I didn't plan on Jim having 4 heart procedures, a cancer diagnosis, and surgery for said diagnosis during that same time frame!
So, um, yeah... a LOT was going on and my "results" were focused in the personal part of my life, not the work part!
Second, I had to acknowledge that I was doing something - just not what I had originally planned! My container was full - with different, and equally important things!
To begin separating identity from output, you might start by asking: “Who am I when I’m not hustling? What parts of me are independent of my last result?” Then create structural practices (e.g., a weekly non-work reflection, a non-output-related role) that remind you your value isn’t tied to what you ship. This shift frees you to lead from your whole self rather than your last achievement.
When I gave myself credit for taking care of a move, my partner, our home, and that my container was full in other, equally important ways, I could let go of the notion that I had to hustle. As I tell my clients, resting is doing something! And even if I wasn't actively doing anything, I am still priceless to the people who love me most.
Having a foundation you can depend on (rest, rhythms, boundaries, mission) while continuing to evolve, expand, and learn (without spinning or burning out) creates a kind of stability that allows you to keep growing in meaningful, effective ways.
Here's what your "magic paintbrush" image might look like:
Rather than growth that feels like sprint after sprint, you’re building a resilient ecosystem — the soil is strong, the roots are deep, the trunk is steady.
Growth happens up and out, not just forward at any cost.
You wake up feeling grounded and energized instead of on the brink of burnout.
You have a business that expands - without losing your weekends, your focus, or your sense of peace.
You feel like your effort actually sticks... compounding instead of constantly resetting.
Output is transient, but belonging and worth are enduring.
Belonging to yourself, and what really matters (alignment, integrity, impact, connection) instead of the misleading signals of “more" is what I mean here. Enoughness... in life and work.
Hustle promises short-term wins, usually at a long-term cost. It teaches you to sprint every race like it’s the last one—to chase visibility, validation, and velocity over intentionality.
You can’t build longevity on adrenaline alone.
The harder you push, the less space you have to integrate what you’ve built. Eventually, your growth outpaces your grounding—and the Noble Empire you worked so hard to build starts to feel like quicksand.
“If you just work harder / longer / push through, you’ll win and you’ll be safe.”
Whatever safe means.
I've said it to myself. My own clients have said it, too. I had to invite one client recently to consider that maybe, just maybe, their brain was lying to them.
Sometimes, it's true. When you're reaching the finish line, that little extra push can be exactly what you need to get over the hump and get it done. I call that "compassionate hustle".
I'm not anti-hustle. I'm anti-hustle culture.
Hustle culture sells the notion that exhaustion is a sign of commitment, that sacrifice equals reward. You're always "on" you can never rest, never quit, never replenish.
But the evidence says this isn’t reliable. It's not sustainable. Extended working hours correlate with worse health outcomes and reduced productivity — the premise of “more hours = more success” is flawed.
Because effort looks like virtue, it’s socially rewarded. It perpetuates the “ideal leader” myth of being tireless.
Also we lack good signals: when you’re busy and “on,” you might still hit goals, so the erosion is gradual — creativity diminishes, relationships strain, presence fades — but you still check the boxes that make it look like you're successful... while you don't feel successful at all. Meanwhile, culture normalizes overworking. One rocket-launching billionaire once tweeted that "nobody ever changed the world on 40 hours a week."
I call bullshit.
Working within your capacity means you’re not doing more — you’re becoming more effective, generative and whole. You're making space for what really matters so that you can grow with more ease - if you even want to grow in the first place!
Building from capacity (what I call your Conditions For Success) unlocks greater creativity and innovation. When you stop frantically "producing for the algo" and allow space (for reflection, rest, and integration) your mind generates richer ideas, your leadership voice deepens, your presence becomes magnetic rather than frantic. One report says that constant “output” pressure stifles the very creativity that innovation demands.
It’s built inside seven domains:
When these conditions work together in your favor, growth stops feeling like a tug-of-war—and starts feeling like a rising tide. Just knowing that they exist can make a big difference in how you choose to show up and what you choose to take on in your life and work.
Imagine building your business from stability instead of strain. Growing with rhythm, not reactivity.
You don’t have to chase balance because your systems and energy naturally support it. Opportunities flow because you’re operating in resonance—not resistance.
To slow down enough to hold what you’ve built.
To lead with clarity instead of compulsion.
To measure your worth by your alignment, not your exhaustion.
Become a member of my Rising Tide community (it's free, yo!) and you'll get access to my upcoming Conditions for Success workshop. Together we'll walk through the seven domains of sustainable growth, so you can build momentum that lasts, without losing yourself in the process, and create growth that doesn’t drain you.
[Note: I started doing an annual recap back in 2010. You can find previous years here: 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2021 - 2020 got skipped for a number of reasons, not the least of which was the pandemic that shall not be named.]
Here's the TL;DR: last year was hard as hell, so this year, it's all about creating more ease in every possible way. I'm not accepting any more Incubator clients after June, limiting my coaching availability, raising rates on coaching & consulting, and offering more free training throughout the year inside our new community.
Last year's recap was a podcast episode. While it was expedient to do it that way, it left me feeling... well... like I didn't do it "right".
Shoulding all over myself. Not-enoughing it. Cranking it out and then feeling bad about it.
But it is what it is. And it's done. Over. Finished.
Just like 2022.
I almost wrote an apology for the length of this post, but I'm not going to apologize for being real. My best clients read long posts. They want the details because they know the details matter in business and might save them a world of hurt. As a business coach and consultant, I've never apologized for being my own guinea pig. It's how I learn what really works and how to translate that to my clients for their own success - without the painful learning curve.
So yeah, this will probably be long. #NotSorry
While we did okay income-wise, it was a roller coaster of a year.
Just before the year began, we returned to Nashville from Mississippi. Jim accepted a new teaching job, so we sold our house and moved. Rental rates being what they are in Nashville, we signed a 10 month lease, thinking we'd have plenty of time to find a home, put in an offer, and move again before we had to renew.
We thought wrong.
Jim's employment situation ended up being more precarious. Two jobs after we moved back to Nashville, Jim was physically exhausted, emotionally drained, and by January of 2022, decided to take a 6 month sabbatical.
My eldest had also joined us from Michigan. It was his "Hail, Mary pass" - he certainly didn't want to leave Michigan, but he didn't have a place to stay. He found work doing foam insulation and settled in for a while. Having another person in our otherwise empty nest made for some growing pains, but we managed.
The physical and emotional demands of 2022 took their toll on me. It drove home the point that I'm not 20 anymore and my mental and physical health have been low-priority for too long. Having major surgery two years in a row also took a toll on my mental health. By the end of the year I wanted to take a break from EVERYTHING. Even after I took my year-end vacation, I came back to work with a sense of dread. Too much of what I didn't want and too little of what I did want... and I had painted myself into this corner in many ways.
I started 2022 by celebrating my birthday with COVID.
It was, hands down, the worst start to any year. Even the year my ex forgot my birthday I was at least able to go out and be with friends. This year, I was alone, sequestered in my office. Tortuous to an extrovert like me.
The physical demands of the year were steep: I got the final stent out from November's surgery. I had sciatica on and off for the first half of the year that led to back surgery in September. And we packed our home and moved again. This time to Indiana. We had to stay in a hotel room for three weeks before we could move into our home, so we really moved TWICE - once into a storage unit and then a second time into our Indiana residence.
My doctor said I need to be walking more throughout the day - meaning I have to change my work schedule to accommodate my new physical demands. AND I'm in physical therapy as part of my recovery from back surgery (I still have numbness in parts of my foot).
But the emotional demands were even greater.
The added financial and emotional stress of having a partner out of work left me feeling like I was carrying too much for too long. I'm thankful that I'm married to a swell guy who understands the importance of communication. We were able to keep talking throughout a very stressful time, which did help things. That and providing for my son - while he looked for a new job after our move to Indiana - increased my emotional load.
I've pretty much ignored my physical needs for most of my life - mostly putting other folks first to my own detriment. It's a hard habit to break. Now, basically being forced to put so much attention and time into caring for myself was as much of an emotional adjustment as it was a physical one.
The depression and anxiety around being able to work (or not being able to work), hit me hard when I spent 11 days laid up in my bed while I waited for my surgery date. Every movement was excruciating, and I've never cried as much as I did then. I lost 10 pounds because I only ate or drank what was absolutely necessary. By the end, I wasn't even going to the bathroom anymore because there was nothing in me.
To be clear: my family brought me food and drink. I just didn't consume much because everything hurt all the time and I didn't want to make things hurt MORE.
The cherry on top was that the earliest my surgery could be scheduled happened to fall right in the middle of my annual client retreat.
Well, FUCK!
Laying in bed for 11 days gave me plenty of thinking time. About everything we were doing inside my company - and everything I wasn't doing that I wanted to be doing. About how things needed to be different when I got back to work. I remember sharing in one of my mastermind meetings that I was doing so much stuff, but so little of it was what I WANTED to do. It was more about keeping commitments and fulfilling obligations I'd made long ago.
Because the hotel was kind, we were able to re-schedule my client retreat. I'm grateful that people re-arranged their schedules and I LOVE doing this event every year. Still, it took a lot more out of me to ensure that folks who couldn't attend got what they paid for. I don't regret doing it, because I love my clients. It was just harder to make everything work.
Then, I got COVID again for Christmas. It was harder this time. I still have an infrequent cough that leaves me gasping for air every time it strikes.
DAMN, I feel old!
Integrity and honoring commitments are important to me. Maybe a little TOO important!
The older I get, the more important ease becomes. You never know when a pinched nerve could take you out of commission for 11 days! Having a business that fully supports me, regardless of what's happening in my personal life, has to be more important than continuing to honor commitments that don't support my well-being.
I learned the hard way that my company can't yet handle more than that.
Thanks to the Federal EIDL, I made several investments in my business. Some turned out great, while others are still waiting to see a positive Return On Resources.
I expected my messaging work with Dr. Michelle Mazur to be a year-long adventure - because it takes time to roll out new messaging and get it to stick in the mind of your audience. As part of that roll out, we planned to redirect some of our marketing energy to Linked In, to build an audience there. My existing VA was training my new VA to handle the projects that weren't time sensitive. Between the two of them, it looked like we were finally going to get some momentum in our marketing.
Then... MAN DOWN!
My "old" VA found a full time job and transitioned out by the end of the month. The "new" VA I had just brought on to cover low-pressure projects was suddenly thrust into doing EVERYTHING.
So, um, LOTS of... um... pressure.
I should have slowed down, scaled back, and focused on one thing at a time. But I didn't.
I found a VA agency to work with and that sort of helped. My new new VA was learning from my old new VA, which was more like a game of telephone than making meaningful progress. I didn't have the spoons to take the work back onto my plate, and our income wasn't supporting having so many people on the team.
We were able to get the podcast up and running, but not much else. It was at this point when I almost shut everything down and walked away.
If it weren't for my clients, that is. Having those commitments kept us afloat. Even if I was stressed to the max on every other front, working with my clients gave me hope for a better tomorrow.
I made two other investments that still haven't panned out: I hired an agency that guaranteed placements on top podcasts. The original commitment was that they get results for most of their clients within 4 months. That seemed pretty ambitious to me, especially since this was being presented as a beta test offer. But hey, it was guaranteed placement, so I figured the ROI would be worth the investment.
A year later, I'm still waiting for half of those "guaranteed" bookings to materialize.
I also hired a company to direct and film my videos. This was part investment, part experiment. I wanted to get video editing off my plate, so I took a chance to see if someone else could handle it. This company promised to help script, direct, produce, and edit my videos.
I thought this would be a great way to bring video back to Season 7 of our show, but it didn't turn out that way. Sadly, their editor lived in Ukraine and, well, WAR broke out over there, so everything stalled.
I'm no tyrant, so of course I was willing to change our timelines. Besides, this was an experiment. I didn't put all my eggs in this basket. We went ahead with Season 7 as a podcast-only season. We managed to make it through the year, but our results were less than stellar.
By June, the agency director had shifted directions and was focused on short-form content for social (think: tiktok & reels). Short form content is NOT my jam, but I filmed a few pieces of content under his direction. He also promised me access to a course he was teaching to help me learn how to create better short form content.
It is February of 2023 as I write this and I am still waiting for access to the course that was promised last year.
Trying to keep too many balls in the air was a disaster - and resulted in a LOT of dropped balls! This year's focus on ease should help, but it's also an important reminder to me to focus on one thing at a time, since we're not a huge team of people that can tackle eleventy jillion things at once.
By the end of 2022, I was feeling apathetic and "meh" about so much. As I considered every aspect of my business, I recognized I had strayed from my own mantra of "define and achieve success on your own terms".
I was letting other people's terms dictate what was possible for me.
Over the past 7 years, I've focused a lot of resources into supporting our Incubator clients. It became our primary income source, which was never the goal. Combined, our handful of clients have created close to two million dollars in real revenue. Many of these folks started from zero, so that's a major accomplishment we can all be proud of!
I love seeing them make progress toward their dreams, but it's happening at the expense of my own.
As I said, the Incubator was never meant to be my company's primary income source. My original vision for was to be able to fund the program to the level where we had dedicated staff supporting clients on all the admin as well has having a spare coach to pick up some of the coaching hours.
We probably could have hit that goal, were it not for the pandemic of 2020. Too much team instability meant we couldn't get our systems locked in.
You can't grow if you aren't stable.
And we simply didn't have the level of stability, nor the cashflow to do things differently. So while I'm proud of our accomplishments, that old Marilyn Monroe quote keeps playing in my head:
Sometimes good things have to fall apart so that better things can fall together.
I wrestled with the question: Do I want to continue trying to work this model at the expense of the other dreams I want to pursue?
Nope.
But then there's this: I have my own anxiety around not leaving anyone hanging. I don't want to let people down - especially not my clients! I can't just quit what I'm doing and leave them in the lurch!
I love my clients. I love helping them AND I want to see my own dreams take root and grow. Those things shouldn't be mutually exclusive.
I enjoy coaching and consulting, but I have to do it in ways that work for how I'm wired to work.
That's why we're phasing out the Incubator and introducing some new ways to work with me. I'm not accepting new Incubator clients after June (if you want in, you better get moving!). Anyone currently in the program can stay until they graduate. We'll phase out the program through attrition.
In order to grow our audience and continue to support our existing folks, I'm rolling out a new workshop each month during the first half of the year. We hosted the Customer Journey Workshop in January and our Build Your Promo Plan Workshop series is next week! March will have our content creation sprint, and quarterly planning. April will see the return of our Cashflow Creator workshop. We'll cycle through these workshops throughout the year and unveil an all-new three day event in fall: Creative Freedom LIVE! It's nothing like our client retreat, which used to fly under this banner, so if you've been around for a while, know that this is an entirely new event, built around the content in my book.
As a Fusion creative, I need to do more than one thing, otherwise I feel stifled. I enjoy teaching business building concepts and I especially enjoy working hands-on with folks to help them get results and clarity NOW. But I have a growing need for the flexibility of short-term commitments, which are also better for how I'm wired to work. That means I'll be offering more short-term coaching and consulting, including one-day/half-day intensives and single sessions.
Giving people a way to work one-on-one with me in a more concentrated way works better for how I'm wired. Plus, my best clients often prefer to work in this way - a 2-hour sprint or a day-long intensive to hammer out a plan and start seeing results before we're even done. They don't have months to consume a course and learn as they go. They need clarity now.
I enjoy being on podcasts, but hosting my own podcast isn't as fun or profitable as I'd hoped. According to our numbers, the "shelf life" of an audio episode doesn't begin to compare to our video show. So, we're bringing it back.
I tabled the video show half way through 2021 because of our move. I wanted to resurrect it in 2022, but our experiment failed and then we were moving AGAIN! Housing uncertainty is NOT a good situation for shooting video!
That said, the numbers don't lie. Video is better for me for a variety of reasons:
Since it looks like we're going to stay in Indiana for a while, I'll have a base of operations to make video production easier. It may mean editing content in-house, but it's worth it to reach more people, have a bigger impact and see our audience growing again.
The plan for our show this year is to split the difference: videos with deeper, richer content, but not as long as the podcast episodes. Instead of going 10-15 minutes, our show will likely run 15-20 minutes and live on both our podcast and video feed. We'll re-assess at the end of the season to see how the numbers shake out.
It seemed like the only thing that was easy last year was my relationship with Jim. Despite the ups and downs of the year, Jim was a steady, loving presence through it all. Where my previous partner would shut down and not communicate, Jim stayed in the room. He was willing to have hard conversations and make tough decisions with me, instead of leaving it all up to me to figure out.
He raised me up and kept believing in me... in us... through all the hard stuff of the past couple of years. Even on his sabbatical, he was consistently showing up in our relationship. THAT is the greatest blessing I've ever experienced.
In fact, one of the hardest things I've been able to do is lean into his love and support. Trusting that he really DOES love me, that he really DOES think the world of me. That he means it when he says "I love you forever. No take backs!" I haven't been able to trust that in the past, and his steady, loving presence is a strength I get to learn to trust.
And I want more.
More supportive, trusting relationships that lift me up, see my potential, and want to see me shine. I'm being more proactive in my outreach - despite how scary it feels sometimes. Last year, I invested in a mastermind group that helped open that door. Our facilitator really gave a damn about us... about me. I could feel that in our conversations. I learned more about what being "coffee worthy" really meant.
This year, I'm amping that up. I'm part of an international networking group for women. I'm actively connecting with more of them on a more consistent basis. Not necessarily to drive more business (although, that's nice), but more so to develop a solid, supportive community around me.
If there's one thing I've learned about myself, it's that I don't "do alone" very well. I get in my head and sometimes get stuck there. But I also don't "do community" the way other people do (hello, neurodivergence!). It takes a lot of effort and energy for me to feel connected or feel like I belong in a group. That's my growing edge.
I'm also curating a community space of my own. For years, we've hosted our Accountability Club on Facebook and our Rising Tide learning library on my website. Neither was fully optimized and both languished a bit because of it. It took time to explore some different options that made sense. For a while, no one wanted to leave Facebook. Now, you can't stop them from jumping ship. After a bit of research, we made the decision to migrate everything to a new platform this year. Migrating and integrating everything takes time, though. Our goal is to have the new Rising Tide/Accountability Club space ready for visitors in Q2.
I recorded this mashup almost 10 years ago...long before I left Michigan (or my first husband). But it's pretty appropriate for this year's focus. I was sick that day. But I showed up anyway. And I kept it easy.
Easy, like Sunday morning.
That's my theme for the year, so this song makes perfect sense - and it's a silly video that reminds me of how much fun it was to do this work then. I'm bringing that fun and ease back in every possible way.
Hope to see you on the ride!
We are FINALLY back with a new season of Creative Freedom!
It has been a journey to get here, but this season is shaping up to be the best so far. We've also got a new feature this season - music videos! It's something I've been wanting to play with for a while, and I'm still scared out of my mind about doing them. I think it takes the opening to a new level, though, so I'd love to hear YOUR thoughts.
If you've only been listening to the podcast or watching just the video show, you're not getting the full meal dealio. I mean, the topics are usually the same, but we also do things that are unique to each format. We go deeper on the podcast, with more examples than we can squeeze into the video show. But the video show gives us a place to have more fun with the musical elements.
And, I haven't abandoned my writing roots, either! Since our last episode aired, I've added a bunch of posts on the blog - stuff that will never appear in on the show!
Why do I do this to myself? One, I'm a Fusion creative, which means I like to do a lot of different things. But also, we have a pretty diverse audience, and I want to do what I can to reach you where you're at. SO... we do a lot to bring you insights and inspiration in a variety of ways.
I'm also looking at bringing back the live Q&A. I know. I know. I don't recommend that everyone do #AllTheThings - especially not at the start. But as long as it's still fun for me, we're going to keep at it!
We kick off this season with a look at how to build a business that's true to you. You know... a business that keeps you from selling your soul! How do we do that?
T.A.D.A. - An acronym we developed to help you listen to what's really on your heart and bring yourself and your business into alignment (or back into alignment) with what's true for you.
Check out the show to learn more.
Inside this episode, we're talking about:
Rising Tide community members can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
"Be True To Yourself" is a parody of "Be Good To Yourself", originally recorded by Journey. New lyrics by Lisa Robbin Young.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
This is bonus episode 5 in an unscripted series of lessons learned from 25 years as a creative entrepreneur. You're getting 4 big lessons in a single episode as I gear up to lead you through the Fix This Next methodology. Can ya handle it?
President Eisenhower was right: plans are useless, but planning is everything. That said, you can't control the outcome, you can only influence it by what you do and what you choose not to do. Remember, too, that your goal isn't always THE goal, and if you want to achieve it, you need to be consistent. Consistency isn't sexy, but it works.
Rising Tide community members can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
First, I'm super thrilled to announce that I'm now a fully licensed and certified Fix This Next coach and I'm booking assessments now. I mention this now because it's a huge celebration, but also because it's relevant to this week's episode. When you can pinpoint the biggest issue in your business, you can fix it sooner and get your business back on track. That's what Fix This Next can do for you. Schedule your Fix This Next assessment today and get the clarity you need to grow your creative enterprise.
“If you can avoid just a few of the biggest, most crucial mistakes that I’ve made, then success is going to come much easier.” Said Shravan Gupta.
Okay, on with the show. This is bonus episode four in a series of unscripted "lessons learned" from 25 years as a creative entrepreneur.
One of the hardest lessons I learned was this: No one is coming to save you. You're a business owner, and you need to act like one. If you don't like the way the system works, the only way to change it is from the inside. In this episode, I'll take you behind the scenes in my biggest business failure and share how I turned it around.
You'll also see examples from Apple, Denise Duffield-Thomas, and Leonie Dawson, to show you why you need to take control of your business and act like a business owner if you want it to grow - and how growing for growth's sake is only going to make you miserable.
Rising Tide community members can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
This is bonus episode two in a series of unscripted "lessons learned" from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING!
At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers.
Rising Tide community members can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
Firstly, HAPPY NEW YEAR! I hope 2020 is as amazing for you as it has already been for me. I just celebrated my 45th birthday, and the entire weekend was superb. Then, on Monday, Charlie and the gang at Productive Flourishing published my guest post about the 25 lessons I've learned from 25 years in business. Some of them I'll be sharing in future episodes, but if you want the whole list, go check out Charlie's blog!
This is Episode Two in a series of unscripted conversations I'm hosting on the podcast between seasons. This episode shares one of the first principles I started teaching to direct sellers when I first became a coach: The most important "product" that your company has to offer is you. No matter where you go, there you are, on display for the world to see, and if you represent a business, that's part of the reputation of the company.
It's just as true today for creative entrepreneurs as it is for direct sellers. In a world where there are lots of people doing things similar to you, the truth is that YOU are the competitive advantage your business relies on most. As the face of your company, you were what your audience is buying into every time they make a buying decision. This week's bonus episode fills in the details and helps you get a handle on it even further. You'll also get a peek into my business and see what's been working, what hasn't, and how we're re-tooling for 2020
Rising Tide community members can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
Okay, I gotta rant a little. There's nothing that grates my toast more than the phrase "EPIC CONTENT" (be sure to say it like you're announcing a monster truck rally this Sunday-Sunday-SUNDAYYY!)
In the final regular episode of Season 5, I'm going OFF about how this phrase "create epic content" has become synonymous with "if you can't make something that goes viral, then don't do anything at all" - which is a trap that either keeps you stuck on a hamster wheel of content creation in your creative business or paralyzed by perfectionism to the point of doing nothing at all.
Instead, I'm going to show you an easy way to share engaging, meaningful content with your audience on the regular on any platform. And you don't even have to create it all. In fact, if you want to have a life, you probably shouldn't!
THAT, to me, is what epic content creation is all about!
December is content creation month at Creative Freedom HQ. I'm leading a series of workshops to help you plan AND create your content for 2020. Be sure to sign up for email updates to get advance notice of the next one!
Rising Tide community members can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
As a creative entrepreneur, you've got LOTS of ideas. How do you keep track of them all? Can they even be managed? How do you decide which ideas to pursue, and which ones to table for later (or even give away to someone else)?
You're in luck because this week I'm sharing some useful tools and resources to help you organize your ideas and get clear on what you're going to move on now, and what can wait. You'll be able to end the distractions and stay focused!
Rising Tide community members can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
Music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
You've probably heard the phrase "riches in niches" more times than you care to count. As a creative entrepreneur, finding a niche can feel challenging if you don't solve a "problem" or "pain" with your Great Work.
That's why I don't support the idea of looking for a pain to solve, but instead, looking at core values - which are a clearer indicator of why clients buy from you (and keep buying from you for years to come). In this episode, I'm stealin' a process from the manufacturing world to help you hone in on why clients buy from you and how to find more clients just like 'em.
Rising Tide community members can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
Music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/