Marketing Plans For Unicorns
Make a plan to market your offers throughout the year - in a way that works for how you're wired to work!
There's an old adage in business: no one likes to be sold to, but everyone loves to buy.
If that's true, then why is it so challenging (sometimes) to put your offers in front of the right folks and have them say "HELL YES!"?!?!?!
The traditional marketing "push" doesn't always jibe with the way you work. Tell me if any of this sounds familiar...
- You put a lot of blood, sweat, and tears into your work, making sure everything is AWESEOME before you launch it - but you're so busy creating, you feel like you don't really have time to do justice to "the marketing stuff"
- Then, when you're ready to launch, you put your head down and start telling everyone you know about it - except, because you've not been doing the marketing that gets you visible and in front of more people, you're only reaching a small audience of people. Your existing audience gets to hear all about it (and maybe a few new folks you find on social or through referrals), but you haven't really grown your audience while you've been in creation mode.
- You scratch your head because you KNOW it's awesome, the people who've seen it TELL you it's awesome... so why aren't more people buying? Where are your buyers?
- Your sales don't feel like a positive return on the investment of all the resources that you've put into this.
I tell my clients all the time, it's not magic, it's marketing... but there's something you need to know about traditional marketing methods:
You can't market like everyone else - because you're a Unicorn...
Look, I get it. You've got something AMAZEBALLS to bring to your world (maybe even THE world - look out Oprah!), but you've got to get it front of more people to make the bigger impact you know is possible. Plus, as good GREAT as you are, you deserve to be getting paid the BIG bucks for it.
And that just hasn't been happening consistently.
Traditional marketing methods can feel slimy, sleazy, just plain difficult, or an all-out time suck... and that won't work for a Unicorn like you! It's got to feel good, it's got to be relatively easy, and you've actually got to be at least a little excited about it, or it won't stick. And if it don't stick, you won't get the results.
(cue the sad trombone)
You need a marketing plan that works for how you're wired
- Linears can build a calendar like they're snapping Legos together... but engaging with potential clients? Audience building? That's part of it, too - and it's the part that can be tricky if you just focus on features and benefits in your marketing.
- Chaotics eschew calendars altogether - which makes it really challenging to have consistent cashflow every month. That income rollercoaster gets a bit nauseating!
- Fusions and cusp types spend a lot of time overthinking everything, which means things don't get done - and nothing gets sold!
How about a marketing plan and promo calendar that actually takes your creative type into account and works for how you think and operate in the world?
"One of Lisa’s superpowers (among many) is seeing greatness in people, even when they can’t see it in themselves.
"Her X-Ray vision and expert guidance has helped me own the truth of who I am and what I’m able to accomplish. Since we started working together, I’ve made more money than I ever have in business for myself. And I’m living a life built around what’s most important to me. That’s the good stuff right there.
"Lisa, you rock. Thanks for everything. You’ve shown this weirdo it’s ok to be weird and still make a profit."
Jared Tullos - Copywriter, humorist
As a Fusion creative and fellow Unicorn, I've tried a LOT of things over the years to build an audience, generate income, and still have a life. I've rarely worked more than 20-30 hours a week, and I don't try to be everywhere. There are plenty of places you won't find me because I've learned what works and what doesn't through a lot of trial and error.
As a business coach, I've helped my clients build business models and marketing strategies that work for how they're wired to work. I'd love to do the same with you!
There are about as many definitions of "marketing" as there are grains of sand on the shore. Let's discover YOUR profitable marketing path. One that's easy, clear, and DO-ABLE for YOU.
When you find the right marketing approach, you can show up and shine like the star you are - without breaking a sweat. When you know what's working, where to experiment, and what to release so that you can keep it simple, you take the pressure off and (dare I say it?) ENJOY marketing your offers!
That means a profitable, sustainable marketing plan - that attracts more of your Raving Fans and works for how you're wired to work
Sound good?
What if you could do it in a few hours?
That's exactly what we'll do at my upcoming event:
Build Your Promo Plan
Now available on demand!
Make a plan to get seen, get PAID, and make a bigger impact with your offers throughout the year - in a way that works for how you're wired to work!
We'll meet together for an hour a day, and in that time, you'll discover:
- How to know which marketing platforms/channels (online and off) are working for you, where to experiment, and where to call it quits
- How to effectively run marketing experiments so you can regularly evaluate your marketing efforts
- How to stand out with your audience and become a category of one
- Your custom plan for showing up in the year ahead – a plan that you can stick to because it's built for how you're wired!
This workshop includes a workbook, transcript, and recordings for each session).
Build Your Promo Plan is for you if…
- You're an undervalued Unicorn that needs your marketing to fit who you are and what you're about. You know... you have to do it your way.
- Your marketing "consistency" isn't all that consistent (frequency and consistency aren't the same. We'll talk about that during this workshop!)
- You are tired of trying to do "all the things" with marketing - like you're trying to keep up, or running on a never-ending hamster wheel of hustle (ICK!)
- Shiny objects and different marketing advice has kept you confused and overwhelmed - instead of the clear, confident, and capable person you KNOW you can be.
- You've got a commitment to a bigger purpose - yes, you want to make bank AND you want to make a meaningful impact, too!
This workshop is not for you if…
- You want a magic bullet, or someone to tell you what do to. This ain't it. #SorryNotSorry
- You aren't willing or able to show up regularly. "regular" is relative, and I advocate "compassionate hustle" - meaning there's a time to give a little extra oomph to your efforts, but for the most part, you'll need to do the necessary regular work and give it time to blossom.
- You want specific strategies for every tactic in your marketing plan. This isn't that kind of workshop. We're building your custom roadmap - the "destinations" on your marketing journey. What you choose to do at each destination (and how you do it) is beyond the scope of this workshop.
- You want someone to hold your hand.
Are you ready to get known, get paid, and make your mark this year?
Whether you're just starting out or you've been at this for a while and just want your marketing to work for how you're wired to work, this workshop can help! You can purchase the workshop outright, or join the Rising Tide Community, where this and other workshops are included in your enrollment.
On Demand - $100
-or-
Join the Rising Tide Community
If you'd like to get a handle on your marketing plan for the year, NOW is the time to register!
About Lisa
I'm Lisa M. Robbin Young, a multi-passionate Fusion Creative with my fingers in a lot of pies. Some folks call me a Unicorn, and I am HERE for it! I've written books and music, appeared on film, stage, and television. I've "been there, done that" when it comes to making great money without selling your soul.
For nearly 30 years, I've been helping undervalued Unicorns get seen, get paid, and leave their mark on the world. I believe that the best way to be truly successful in life and business is to be yourself – warts, sparkles, and all – so you can Own Your Dreams Without Selling Your SoulTM.
I founded Ark Entertainment Media - a business growth consultancy for out-of-the-box entrepreneurs that want to have a profitable, sustainable business doing what they love.