[Note: I started doing an annual recap back in 2010. You can find previous years here: 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2021 - 2020 got skipped for a number of reasons, not the least of which was the pandemic that shall not be named.]
Here's the TL;DR: last year was hard as hell, so this year, it's all about creating more ease in every possible way. I'm not accepting any more Incubator clients after June, limiting my coaching availability, raising rates on coaching & consulting, and offering more free training throughout the year inside our new community.
Last year's recap was a podcast episode. While it was expedient to do it that way, it left me feeling... well... like I didn't do it "right".
Shoulding all over myself. Not-enoughing it. Cranking it out and then feeling bad about it.
But it is what it is. And it's done. Over. Finished.
Just like 2022.
I almost wrote an apology for the length of this post, but I'm not going to apologize for being real. My best clients read long posts. They want the details because they know the details matter in business and might save them a world of hurt. As a business coach and consultant, I've never apologized for being my own guinea pig. It's how I learn what really works and how to translate that to my clients for their own success - without the painful learning curve.
So yeah, this will probably be long. #NotSorry
While we did okay income-wise, it was a roller coaster of a year.
Just before the year began, we returned to Nashville from Mississippi. Jim accepted a new teaching job, so we sold our house and moved. Rental rates being what they are in Nashville, we signed a 10 month lease, thinking we'd have plenty of time to find a home, put in an offer, and move again before we had to renew.
We thought wrong.
Jim's employment situation ended up being more precarious. Two jobs after we moved back to Nashville, Jim was physically exhausted, emotionally drained, and by January of 2022, decided to take a 6 month sabbatical.
My eldest had also joined us from Michigan. It was his "Hail, Mary pass" - he certainly didn't want to leave Michigan, but he didn't have a place to stay. He found work doing foam insulation and settled in for a while. Having another person in our otherwise empty nest made for some growing pains, but we managed.
The physical and emotional demands of 2022 took their toll on me. It drove home the point that I'm not 20 anymore and my mental and physical health have been low-priority for too long. Having major surgery two years in a row also took a toll on my mental health. By the end of the year I wanted to take a break from EVERYTHING. Even after I took my year-end vacation, I came back to work with a sense of dread. Too much of what I didn't want and too little of what I did want... and I had painted myself into this corner in many ways.
I started 2022 by celebrating my birthday with COVID.
It was, hands down, the worst start to any year. Even the year my ex forgot my birthday I was at least able to go out and be with friends. This year, I was alone, sequestered in my office. Tortuous to an extrovert like me.
The physical demands of the year were steep: I got the final stent out from November's surgery. I had sciatica on and off for the first half of the year that led to back surgery in September. And we packed our home and moved again. This time to Indiana. We had to stay in a hotel room for three weeks before we could move into our home, so we really moved TWICE - once into a storage unit and then a second time into our Indiana residence.
My doctor said I need to be walking more throughout the day - meaning I have to change my work schedule to accommodate my new physical demands. AND I'm in physical therapy as part of my recovery from back surgery (I still have numbness in parts of my foot).
But the emotional demands were even greater.
The added financial and emotional stress of having a partner out of work left me feeling like I was carrying too much for too long. I'm thankful that I'm married to a swell guy who understands the importance of communication. We were able to keep talking throughout a very stressful time, which did help things. That and providing for my son - while he looked for a new job after our move to Indiana - increased my emotional load.
I've pretty much ignored my physical needs for most of my life - mostly putting other folks first to my own detriment. It's a hard habit to break. Now, basically being forced to put so much attention and time into caring for myself was as much of an emotional adjustment as it was a physical one.
The depression and anxiety around being able to work (or not being able to work), hit me hard when I spent 11 days laid up in my bed while I waited for my surgery date. Every movement was excruciating, and I've never cried as much as I did then. I lost 10 pounds because I only ate or drank what was absolutely necessary. By the end, I wasn't even going to the bathroom anymore because there was nothing in me.
To be clear: my family brought me food and drink. I just didn't consume much because everything hurt all the time and I didn't want to make things hurt MORE.
The cherry on top was that the earliest my surgery could be scheduled happened to fall right in the middle of my annual client retreat.
Well, FUCK!
Laying in bed for 11 days gave me plenty of thinking time. About everything we were doing inside my company - and everything I wasn't doing that I wanted to be doing. About how things needed to be different when I got back to work. I remember sharing in one of my mastermind meetings that I was doing so much stuff, but so little of it was what I WANTED to do. It was more about keeping commitments and fulfilling obligations I'd made long ago.
Because the hotel was kind, we were able to re-schedule my client retreat. I'm grateful that people re-arranged their schedules and I LOVE doing this event every year. Still, it took a lot more out of me to ensure that folks who couldn't attend got what they paid for. I don't regret doing it, because I love my clients. It was just harder to make everything work.
Then, I got COVID again for Christmas. It was harder this time. I still have an infrequent cough that leaves me gasping for air every time it strikes.
DAMN, I feel old!
Integrity and honoring commitments are important to me. Maybe a little TOO important!
The older I get, the more important ease becomes. You never know when a pinched nerve could take you out of commission for 11 days! Having a business that fully supports me, regardless of what's happening in my personal life, has to be more important than continuing to honor commitments that don't support my well-being.
I learned the hard way that my company can't yet handle more than that.
Thanks to the Federal EIDL, I made several investments in my business. Some turned out great, while others are still waiting to see a positive Return On Resources.
I expected my messaging work with Dr. Michelle Mazur to be a year-long adventure - because it takes time to roll out new messaging and get it to stick in the mind of your audience. As part of that roll out, we planned to redirect some of our marketing energy to Linked In, to build an audience there. My existing VA was training my new VA to handle the projects that weren't time sensitive. Between the two of them, it looked like we were finally going to get some momentum in our marketing.
Then... MAN DOWN!
My "old" VA found a full time job and transitioned out by the end of the month. The "new" VA I had just brought on to cover low-pressure projects was suddenly thrust into doing EVERYTHING.
So, um, LOTS of... um... pressure.
I should have slowed down, scaled back, and focused on one thing at a time. But I didn't.
I found a VA agency to work with and that sort of helped. My new new VA was learning from my old new VA, which was more like a game of telephone than making meaningful progress. I didn't have the spoons to take the work back onto my plate, and our income wasn't supporting having so many people on the team.
We were able to get the podcast up and running, but not much else. It was at this point when I almost shut everything down and walked away.
If it weren't for my clients, that is. Having those commitments kept us afloat. Even if I was stressed to the max on every other front, working with my clients gave me hope for a better tomorrow.
I made two other investments that still haven't panned out: I hired an agency that guaranteed placements on top podcasts. The original commitment was that they get results for most of their clients within 4 months. That seemed pretty ambitious to me, especially since this was being presented as a beta test offer. But hey, it was guaranteed placement, so I figured the ROI would be worth the investment.
A year later, I'm still waiting for half of those "guaranteed" bookings to materialize.
I also hired a company to direct and film my videos. This was part investment, part experiment. I wanted to get video editing off my plate, so I took a chance to see if someone else could handle it. This company promised to help script, direct, produce, and edit my videos.
I thought this would be a great way to bring video back to Season 7 of our show, but it didn't turn out that way. Sadly, their editor lived in Ukraine and, well, WAR broke out over there, so everything stalled.
I'm no tyrant, so of course I was willing to change our timelines. Besides, this was an experiment. I didn't put all my eggs in this basket. We went ahead with Season 7 as a podcast-only season. We managed to make it through the year, but our results were less than stellar.
By June, the agency director had shifted directions and was focused on short-form content for social (think: tiktok & reels). Short form content is NOT my jam, but I filmed a few pieces of content under his direction. He also promised me access to a course he was teaching to help me learn how to create better short form content.
It is February of 2023 as I write this and I am still waiting for access to the course that was promised last year.
Trying to keep too many balls in the air was a disaster - and resulted in a LOT of dropped balls! This year's focus on ease should help, but it's also an important reminder to me to focus on one thing at a time, since we're not a huge team of people that can tackle eleventy jillion things at once.
By the end of 2022, I was feeling apathetic and "meh" about so much. As I considered every aspect of my business, I recognized I had strayed from my own mantra of "define and achieve success on your own terms".
I was letting other people's terms dictate what was possible for me.
Over the past 7 years, I've focused a lot of resources into supporting our Incubator clients. It became our primary income source, which was never the goal. Combined, our handful of clients have created close to two million dollars in real revenue. Many of these folks started from zero, so that's a major accomplishment we can all be proud of!
I love seeing them make progress toward their dreams, but it's happening at the expense of my own.
As I said, the Incubator was never meant to be my company's primary income source. My original vision for was to be able to fund the program to the level where we had dedicated staff supporting clients on all the admin as well has having a spare coach to pick up some of the coaching hours.
We probably could have hit that goal, were it not for the pandemic of 2020. Too much team instability meant we couldn't get our systems locked in.
You can't grow if you aren't stable.
And we simply didn't have the level of stability, nor the cashflow to do things differently. So while I'm proud of our accomplishments, that old Marilyn Monroe quote keeps playing in my head:
Sometimes good things have to fall apart so that better things can fall together.
I wrestled with the question: Do I want to continue trying to work this model at the expense of the other dreams I want to pursue?
Nope.
But then there's this: I have my own anxiety around not leaving anyone hanging. I don't want to let people down - especially not my clients! I can't just quit what I'm doing and leave them in the lurch!
I love my clients. I love helping them AND I want to see my own dreams take root and grow. Those things shouldn't be mutually exclusive.
I enjoy coaching and consulting, but I have to do it in ways that work for how I'm wired to work.
That's why we're phasing out the Incubator and introducing some new ways to work with me. I'm not accepting new Incubator clients after June (if you want in, you better get moving!). Anyone currently in the program can stay until they graduate. We'll phase out the program through attrition.
In order to grow our audience and continue to support our existing folks, I'm rolling out a new workshop each month during the first half of the year. We hosted the Customer Journey Workshop in January and our Build Your Promo Plan Workshop series is next week! March will have our content creation sprint, and quarterly planning. April will see the return of our Cashflow Creator workshop. We'll cycle through these workshops throughout the year and unveil an all-new three day event in fall: Creative Freedom LIVE! It's nothing like our client retreat, which used to fly under this banner, so if you've been around for a while, know that this is an entirely new event, built around the content in my book.
As a Fusion creative, I need to do more than one thing, otherwise I feel stifled. I enjoy teaching business building concepts and I especially enjoy working hands-on with folks to help them get results and clarity NOW. But I have a growing need for the flexibility of short-term commitments, which are also better for how I'm wired to work. That means I'll be offering more short-term coaching and consulting, including one-day/half-day intensives and single sessions.
Giving people a way to work one-on-one with me in a more concentrated way works better for how I'm wired. Plus, my best clients often prefer to work in this way - a 2-hour sprint or a day-long intensive to hammer out a plan and start seeing results before we're even done. They don't have months to consume a course and learn as they go. They need clarity now.
I enjoy being on podcasts, but hosting my own podcast isn't as fun or profitable as I'd hoped. According to our numbers, the "shelf life" of an audio episode doesn't begin to compare to our video show. So, we're bringing it back.
I tabled the video show half way through 2021 because of our move. I wanted to resurrect it in 2022, but our experiment failed and then we were moving AGAIN! Housing uncertainty is NOT a good situation for shooting video!
That said, the numbers don't lie. Video is better for me for a variety of reasons:
Since it looks like we're going to stay in Indiana for a while, I'll have a base of operations to make video production easier. It may mean editing content in-house, but it's worth it to reach more people, have a bigger impact and see our audience growing again.
The plan for our show this year is to split the difference: videos with deeper, richer content, but not as long as the podcast episodes. Instead of going 10-15 minutes, our show will likely run 15-20 minutes and live on both our podcast and video feed. We'll re-assess at the end of the season to see how the numbers shake out.
It seemed like the only thing that was easy last year was my relationship with Jim. Despite the ups and downs of the year, Jim was a steady, loving presence through it all. Where my previous partner would shut down and not communicate, Jim stayed in the room. He was willing to have hard conversations and make tough decisions with me, instead of leaving it all up to me to figure out.
He raised me up and kept believing in me... in us... through all the hard stuff of the past couple of years. Even on his sabbatical, he was consistently showing up in our relationship. THAT is the greatest blessing I've ever experienced.
In fact, one of the hardest things I've been able to do is lean into his love and support. Trusting that he really DOES love me, that he really DOES think the world of me. That he means it when he says "I love you forever. No take backs!" I haven't been able to trust that in the past, and his steady, loving presence is a strength I get to learn to trust.
And I want more.
More supportive, trusting relationships that lift me up, see my potential, and want to see me shine. I'm being more proactive in my outreach - despite how scary it feels sometimes. Last year, I invested in a mastermind group that helped open that door. Our facilitator really gave a damn about us... about me. I could feel that in our conversations. I learned more about what being "coffee worthy" really meant.
This year, I'm amping that up. I'm part of an international networking group for women. I'm actively connecting with more of them on a more consistent basis. Not necessarily to drive more business (although, that's nice), but more so to develop a solid, supportive community around me.
If there's one thing I've learned about myself, it's that I don't "do alone" very well. I get in my head and sometimes get stuck there. But I also don't "do community" the way other people do (hello, neurodivergence!). It takes a lot of effort and energy for me to feel connected or feel like I belong in a group. That's my growing edge.
I'm also curating a community space of my own. For years, we've hosted our Accountability Club on Facebook and our Rising Tide learning library on my website. Neither was fully optimized and both languished a bit because of it. It took time to explore some different options that made sense. For a while, no one wanted to leave Facebook. Now, you can't stop them from jumping ship. After a bit of research, we made the decision to migrate everything to a new platform this year. Migrating and integrating everything takes time, though. Our goal is to have the new Rising Tide/Accountability Club space ready for visitors in Q2.
I recorded this mashup almost 10 years ago...long before I left Michigan (or my first husband). But it's pretty appropriate for this year's focus. I was sick that day. But I showed up anyway. And I kept it easy.
Easy, like Sunday morning.
That's my theme for the year, so this song makes perfect sense - and it's a silly video that reminds me of how much fun it was to do this work then. I'm bringing that fun and ease back in every possible way.
Hope to see you on the ride!
If you're like a lot of creative entrepreneurs, you might still be scrambling to put your goals down on paper for the year. In fact, several guru-types are only just now getting around to leading those goal planning workshops. The folks in A-Club and the Incubator did their annual planning before December, so that they could hit the ground running this year. I'm not bragging (well, okay, maybe a little), I'm trying to illustrate a point that the longer you wait to set your goals, the longer it will be before you can achieve them.
But even if you're only just now getting around to it, there's still one thing you've got to remember to do before you shore up your plans for the new year. (more…)
This is Season Four, Episode Five. This one's all about the dolla billz, baby! Whether you've raised your prices in the last year or the last month, it could be time to raise them again if they didn't go high enough in the first place. Many creative entrepreneurs get emotional when it comes to price increases. So, what if there were an easy, external way to know that it's time to raise your rates?
Your wish is my command! Here are 11 external indicators that can help you determine if a price increase is right for your creative business. Need help communicating that price increase? Consider joining us for the Creative Freedom Guide To Overcoming Underearning, and build your confidence in changing your pricing!
Download Season 4 Episode 5 | iTunes | Anchor | Stitcher
If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.
02:21 - Why working for free is problematic, and why you might be inadvertently "programming" people to ask you to work for free.
06:31 - How a client in an economically depressed community managed to raise his rates.
11:00 - When someone is playing "Moneyball" with you, it is time to raise your rates!
16:30 - The "tuna can" tactic that helps you raise rates without changing your current pricing.
19:07 - How to look at barter/trade differently.
22:00 - The power of a $25k offer.
Click here to join our Rising Tide to get email updates, transcripts, and bonus downloadables only available to members.
Mentioned in this episode:
Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0
Confession time: I have sort of a business crush on Mr. Franklin. I stumbled across his first book, Produced by Faith, just as I was finishing work on my own book, The Secret Watch. His collaborator, Tim Vandehey was a friend of my editor, and I was actually checking out Tim's work when I came across DeVon. I read his book, and immediately fell in love with his vision for spiritual success in a secular world - that comes from staying true to yourself (and how God designed you).
I also saw how he and I were up to the same thing in the entertainment world, but coming at it from opposite ends of the spectrum. And yes, I secretly hoped he would read my book and decide to make it into a movie, but I digress.
DeVon is inside the industry, making decisions, policies, and flipping the script on how business gets done in Hollywood. I'm on the outside, working with the very people that haven't had a chance because of the way the old regime operated - to learn how to "pick themselves" instead of waiting for some big break. We're both working to change the face of entertainment media for the better, so it's only natural that I was a big fan from the start. Where DeVon's first book focuses on the inner journey of the movie that is your life, The Hollywood Commandments is the next installment - how to be yourself inside a machine that may try to make you anything but.
Franklin is a devout Christian, but don't let that dissuade you from reading this book. It is filled with gold when it comes to navigating the rough waters of career success - whether you're in Hollywood, CA or Hollywood, AL (population 1000), whether you're in entertainment or animal training. It's not what you do, or where you do it that matters, it's who you are as you're doing it.
Franklin's book centers on ten "commandments" for staying true to yourself (and your faith) in a secular world. He serves up a lot of common knowledge concepts - like over promise and under deliver - so in that respect, it will feel as familiar as many self-help books on the market. But, as Franklin points out in Commandment #8, Your Difference Is Your Destiny. Franklin's difference is his years behind-the-scenes rising through the ranks in Hollywood, making mistakes, learning as he goes, and doing it all as a person of color and a man of faith to boot.
While Franklin never makes race a point in the book, it shouldn't be ignored. It's tough to rise up in Hollywood, and there's still a lot of disadvantages for a person of color. To see this, his third book, speak so plainly about what it really takes to succeed in anything (and have it come from a place of hard-won experience), speaks highly of his work ethic and how true Franklin is to walking his talk. He came to Hollywood on a Divine prompting, knowing no one, and trusting the process. He went from intern to assistant to eventually owning his own production company, paying his dues along the way. This is the lesson of persistence and discipline that Franklin espouses throughout the book.
Watch the entire review, where we'll dig into the specifics of the commandments, and how they apply to you regardless of your faith walk. Here's the replay:
[Note: This is another excerpt from my forthcoming book "Creative Freedom" - which I'll be sharing in full with participants at Creative Freedom Live. Seats are going fast - we've got about 5 spots left. If you want one, it's time to get moving and get registered!]
In all my years as both a creative entrepreneur and a coach for other creatives, I've watched plenty of people rise and fall. From one-hit wonders to big-shot internet marketers, some have staying power while others go stale faster than an open bag of potato chips in Michigan's muggy Summer weather (trust me, it's bad!).
It's something that's fascinated me for years. We all know someone that we think doesn't deserve the spotlight they have. You may be more talented than they are, and yet they're the ones with all the attention. Sometimes they're slimy jerks, who've manipulated their way to the top, and other times, they're just "in the right place at the right time" because they've got connections you don't. And then there are the truly amazing superstars that give us hope, inspire us to go after our dreams, and become our role models on our creative journey - the ones who we believe deserve all the kudos and accolades they receive.
Regardless of HOW they rose to prominence in their field, they've worked hard to get there - even if the work was less than ethical.
But there's something I've found that all these people have in common - whether they're good-hearted, wonderful people or slimy, manipulative baddies. In fact, there are 4 must-have skills and traits that every single one of them have in common - regardless of their creative type. Without them, it becomes nearly impossible to achieve the success and longevity you desire as a creative entrepreneur.
This one seems obvious, right? But clarity is very nuanced. What exactly do you need to be clear about?
For one thing, a creative entrepreneur need to be clear on who they are. My friend, Tajci Cameron was an international pop music superstar and she bagged it all because they were trying to cram her spirit into a mold that didn't fit the powerful, thoughtful, change-making woman she was becoming. She came to the states with just a few dollars, knowing no one. Decades later, Tajci's created her own path - one that's given her more joy and fulfillment than she ever had in her "glory days" when they made a doll in her image.
Tajci has one of those dolls on a shelf in her office. I was envious when I first saw that doll. But then it occurred to me that the doll represented just one small piece of who Tajci really is. She's so much more than a doll in a box. No box could ever contain the boundless light, life, and joy she brings to her fans (and the world) through her music, stories, and video journal. Tajci's found a way to stay true to who she is and still create in ways that are meaningful to her.
In addition to being clear on who you are, you need to be clear on how you want to show up in the world. You also need to be clear on your message and why it matters to your audience. These answers come with time and practice, but they are crucial to having staying power as a creative entrepreneur. Tajci could have given up years ago, but she knew that music was her path.
"Throughout my journey," she says, "knowing there was someone out there who could hear my voice and my songs gave me a sense of being heard, accepted, understood and loved... I am a singer/songwriter and passionate about my music, I use it to express myself and give voice to my soul- as free as I am courageous to let it be."
It takes guts to face regular rejection of your work - and not see it as a personal rejection. It takes guts to step out on faith and do something you've never done before. Yet courage is one of the biggest elements sorely lacking in so many talented creatives. When I was a kid, I was told to be offended if someone ever said I had potential. "It means you're not living up to it."
For better or worse, Justin Bieber's got courage. In a 2009 interview, Bieber recounts how he met Usher:
"Usher happened to roll up in his Range Rover. I ran up to him, and I was like, 'Usher, I love your songs. Want me to sing you one?' The politest possible way he could say no, he did. ... I took the hint. I didn't get to sing for him: He had to run into a studio session."
Kids are often the most courageous among us, and Bieber was still a kid at the time of this chance meeting with his idol. He didn't let that stop him. He knew this might be the only chance he had to meet or talk to Usher, and he took that chance. It didn't seem to pan out at first, which is more common than you might think. But thanks to a little help from his support team (we all need one), Justin did get that chance after all:
"He actually watched my videos — after my manager got to talking to him — and was like, 'I should have let this kid sing,' and flew me back to Atlanta where I got to sing for him in a proper setting."
You've got to have the courage to own your message and speak it into the world - in whatever format your Great Work "speaks". You've got to have courage to consistently show up as your true self - warts, sparkles and all, as I like to say. You've got to be willing to be unpopular, and sometimes borrow someone else's courage for yourself. Stephen King's book Carrie was rejected so many times he threw it in the trash. But his wife was courageous enough to dig it out of the trash and not let him give up.
You've also got to be courageous enough to admit and own your mistakes and make amends.
Courage creates opportunities for practice - which is how you build confidence. Confidence to nurture your message, nurture your audience, and nurture yourself. It's the difference between being a Freshman and a Senior in high school. My physics class had students from all grades in it. Sure, I was smarter than some of the Seniors in that class, but when we left the classroom, they were the ones exuding more confidence in the halls. They knew who the best teachers were, which ones to avoid, and the underclassmen looked up to them, aspiring to be them in many cases.
When you've been at the game for a while, you know the rules, you know where you can bend them and where you have to press on through the hard stuff. You know what to avoid, what to accept, and what you can change. You know the difference you can make. That's the difference between courage and confidence. Courage comes from facing the unknown while confidence is built through knowing.
Confidence allows you to say no with grace and yes with enthusiasm and know when things are or are not a good fit for you. Confidence gives you a greater ability to trust the process, trust your team, and make strategic decisions that benefit you in the long term even if they're not so great for you in the short term. Many times, when working with clients, this is the piece that snaps together the fastest, once we've got their courage issues handled.
Confidence is NOT the same as arrogance. Arrogance is confidence in your own infallibility. No one is perfect. Arrogance drinking your own Kool-Aid and believing your own hype. Don't fall victim to it.
Here's the kicker. Ya gotta have more money coming in than going out. Toni Braxton is the poster child of this issue. After filing bankruptcy, she worked her way back and launched a self-funded stint in Vegas. Just after she renewed her contracts, she was diagnosed with medical conditions that kept her from keeping her commitments. She filed bankruptcy again, this time knowing she never be able to perform at her peak again. "I'm definitely on a budget," she said in a 2012 interview.
Where's the money coming from? Where's it going to? What do you have set aside or saved up for the unexpected? You can run on credit for a while, but, like Braxton, it'll eventually come back to bite you. The sooner you can get in the black and stay there, the better off you'll be.
I talked about all this in today's Facebook Live. Here's the replay:
This week I had an AMAZING photo shoot that's been several months in the making. I knew when I landed in Nashville, starting over would take up a good portion of my first year here. I also knew that I had projects that still needed to move forward: I've been sitting on Creative Freedom for a while now, and The Damn Whippersnappers have promised to visit this summer for a recording session. So with a new book and new music in the works, of COURSE I needed to get the website redone.
Only, I didn't know anyone in this town, so I had no idea how long I'd have to wait, how much it would cost, or anything. Luckily, my best friend, Google helped me out. I met Emily, a wardrobe stylist from Effortlesstyle here in Nashville. She came over, looked at my closet and said "let's just start from scratch, okay?"
hee. hee.
While I know how to clean up, I've never been at the bleeding edge of style, and I told her that. My closet is full of black, black, and more black - with a splash of solid color here and there. So I gave her a budget and she went to work. A week or so later, we met for the fitting. There was really only one piece I couldn't bring myself to like. Everything else was wonderful - and a lot of it I wouldn't have picked for myself. Like this floral top. When I first looked at it, all the voices in my head took a swing at me:
"Oh, you're too big to wear white!"
"That floral print is just going to draw all kinds of attention that you don't want."
I swallowed hard when she showed it too me. I knew Emily could sense my reluctance. "Just try it on." she politely insisted.
I did. We found a keeper.
I had just raised my threshold of belief around what was possible for my wardrobe. Emily's a professional that's been doing this for years. Despite that, it was hard to trust her at first because I didn't know her. I didn't believe she could style a plus-sized momma like me.
Luckily, she made it easy to like her, and her ensemble choices were on point, so trust came quickly.
Which was good, because the hair and makeup artist I had originally asked to do the shoot booked herself another appointment and was unable to make our shoot date. It wasn't her fault. I was trying to coordinate all the details myself, and things didn't come together. Frantic, I asked Emily if she had any suggestions.
Panic turned to relief, but I had no idea how much I'd be paying for TWO people instead of one.
I swallowed hard again, and just trusted the process.
I arrive at Emily's house on the day of the shoot for hair and makeup. Mind you, two total strangers are about to have their way with my head. The ONLY thing keeping me from not showing up is the commitment I made to my photographer, Ashley.
That, and I trusted Emily. She hadn't steered me wrong yet, so I figured she wasn't going to start now.
I knock on the door, walk in, and I'm greeted by two of the sunniest, most enthusiastic women I've ever met. Both hard-working artists, both incredibly talented. Both eager to make magic happen.
Why did I ever doubt Emily?
Within minutes they are both working on me: Angela at the front, Genia at the back. We're chatting, really connecting, and they're making it easy for me to trust them. But...
I don't even know how much time has gone by, I can't see a mirror, and I'm still too nervous to eat any of the snacks Emily's put out for us. I did manage to down a glass of water, because I kept telling myself "it's gonna be hot outside, you don't want to die of heat stroke!"
Still, I think I managed to keep my self-doubt to myself as we talked about building a business doing what you love, something I'm pretty passionate about. My fear was, hopefully, masked by my enthusiasm for profitable creative businesses.
When they finished, I snapped a quick photo of my glam team and off we went to meet Ashley at Cumberland Park. When I got in my car, I had all I could do to keep from crying. I looked GOOD! Like, I almost didn't recognize myself. I had a vision of what I wanted for the shoot, and even hired Duane "The Hair Fairy" Edlao to cut my hair before I met these ladies to make sure that it would do what we wanted it to do. But to see it actually come to life?
Whoa.
We headed off toward Nissan Stadium to meet Ashley for the shoot. This is the first time we've met in person, and she looks happy, so I'm feeling more relaxed at this point. She's got some ideas about how to get in all the wardrobe changes and make the most of our time together.
The first few pictures felt awkward to me - because my inner critic was having her way.
There was a couple sitting at a picnic table across the way. They both stopped and looked up as my entourage pulled up with all our gear. I joked about being famous, but inside I was a self-conscious mess.
Despite these women all being super talented professionals, my inner critic was having her way with me. I told Ashley to "just shoot everything" because I knew that candid moments would probably end up making the most "natural" shots, plus we'd get some behind-the-scenes shots, too, which would be great for me to share with my clients in A-club. In truth, I was just hoping that, if she shot everything, there might be something that I could use.
Good thing Emily was listening, because she took some great candids, too. Like the shot of Angela, above, touching up my face, or this one, which is quickly becoming one of my favorites.
When I saw the first photo, I knew I was in good hands and I could relax. That's when we had REAL fun!
We joked, got silly, and just enjoyed being together - creatives whose only agenda was to create. Make magic happen. That was all we had to do, and when we could really let loose and trust each other, poof! The magic was there naturally.
The rest of the hour-long shoot went by fast, and it really felt like we were a team - working together to tell a compelling visual story. I look forward to seeing the proofs that Ashley took. Here's a sneak peek from the back of Ashley's camera...
This photo shoot was a massive investment in the future of my company, and it would be easy to just stop there...
...But that would be the least important part of the story.
As the pictures started appearing, people on Facebook started asking me what the shoot was for. It was easy to say "new book, new album, new website," but that wasn't entirely true. It was also a "new me" of sorts.
In the past, I would have tried to DIY as much as possible and keep everything on the cheap - not to be efficient or save money (though those are the excuses I would have used), but because of my own self-worth.
I put at least ten times the money into this shoot than any other shoot I've ever done. I'm not saying that to brag. I still feel strange about it, to be honest. I tell you this because there was a time in my life where I didn't believe I was WORTHY of investing "that kind of money" in me or my dreams.
Some days, I still struggle with my worthiness.
My early photo shoots were courtesy of my kid, or good friends who were skilled with a camera. I actually hired a photographer and hair/makeup artist for my last shoot because I wanted to get some specific shots for the album. I was leery then about spending "that kind of money" on a project that had no guarantee of completion, let alone success. But I was so happy with the results that I used those pictures all over the interwebs for a couple of years.
This time, I had a team of three incredible women who had my back the entire time (four, counting my photographer!). They probably had no idea of the "who do you think you are?" trash talk my inner critic was laying on me. At least, I hope they didn't. I am thrilled that they made it SO easy for me to just be ME in front of the camera.
The next day, I was talking with one of my coaches about my book, online course, and live event all built around the foundation of Creative Freedom. One of the last things she said to me was about the pricing for my upcoming event. I've been in a holding pattern for WEEEEEEKS because I haven't been able to decide how to price it or how and when to offer the online version. I told her I feel confident that I could easily charge twice the price because I believe it'll bring a solid 5-10x return on investment, but I was keeping the intro rate low because I wanted to fill the program (totally an ego thing, by the way).
When she looked at my pricing and asked about my motivations, she reminded me that sometimes, when we offer discounts and low-ball our pricing, it doesn't actually empower our clients, because we're modeling a behavior that comes from a place of scarcity instead of abundance. She then asked me "what if, by lowering your prices, you're denying your clients from having the same experience you just had at your photo shoot?"
Eyes Opened.
If you've got a healthy relationship with money, this probably doesn't apply to you, but if you struggle with naming a price that feels right to you because your inner critic is asking "who will pay that?" - this could be helpful.
The answer to the "who will pay that?" question isn't found in the circle of people you've been begging to buy from you. The answer is found in the faces of the people who light up when you enter the room and say "where have you been all my life!?!?"
Sadly, most of us build our careers around the former and not the latter.
This is one of the reasons I encourage my clients to develop a $25,000 offer... not because anyone will ever buy it (though it does happen), but because it gets you thinking differently, so that when you offer something for $2k or $5k, you'll feel more confident around the real value you bring to your work.
What could happen (for you and your potential clients) if you just created and asked for the price you want without all the baggage attached?
Because it doesn't matter what price you pick, there will always be someone that can't or won't pay it. But there are also probably a few people who will.
Owning your dreams, without selling your soul. Finding yourself and building a life and business that works for who you really are and what really matters to you. Making good money doing what you LOVE (and all the ladies from my shoot love what they do). THAT is what Creative Freedom is about, and I can't wait to share more of this new evolution with you.
Oh, and tickets for the virtual workshop and online event will be on sale soon. If you're not already on my list, get there to be one of the first to know about it!
No sooner had I finished my lunch when the phone rang. It was my oldest.
"Hey, are you okay?"
"Not really, Mom. Aunt Dian died."
Less than an hour later, I was on the road to Michigan. 9 hours later, I'm crashing at my ex-husband's house for the night. That meant I wasn't able to have any studio recording time this week to film new episodes of Creative Freedom for you.
And that turned out to be an important business lesson I didn't want you to miss.
People are born. People die. Stuff happens in "the in between years." You leave a thumbprint on the lives of many people in those years.
As a creative entrepreneur, our work is often an extension of who we are. It's not like you can put it on the shelf at 5pm and call it a day. It follows you everywhere, like a toddler who just wants more Mommy time. It wakes you from sleep. It keeps you up at night.
So it can be hard to really step back and NOT work on your business in some form or another.
In theory, I suppose you could say that we never REALLY step away, since inspiration is everywhere. But taking an intentional break is important to restore your spirit. ESPECIALLY if someone close to you has died.
This week's Special Edition episode is me, after a good bout of ugly crying, explaining why I'm taking a short hiatus.
Taking a hiatus is a great way to get a fresh perspective. I was already planning changes and updates to the Incubator, A-Club, and my coaching program, but hadn't had the bandwidth to really consider how I wanted to handle it. This time away frees up my brain to work on all the "back burner" stuff that's been marinating. And the best part is that my brain handles that without my intervention. I can be focused on my family, my own self-care, and just being present to the grief and mourning that I need to process.
Even when you're not grieving, a hiatus can be helpful to clear your head and give you a fresh perspective on your life. Unlike a day off, a vacation or a retreat, this is an intentional abstention from work-related activities for an extended period of time - usually longer than 2 weeks. Television shows have an "off season" when they are on hiatus. It gives the writers a chance to prepare new content and the actors a chance to get away and focus on other projects. That's what this is, only much shorter.
You won't see me on social media much. There won't be any new blog posts, and the newsletter probably won't go out - any training you've signed u for will still go out as scheduled, and you can still take the free quiz and get your results right away. And I'm still here, I'm just taking a big step back for a couple of weeks while my heart heals.
But I'll be back, so if you've got a question you'd like to see me answer, contact me and let's add it to the list. In the meantime, hug your loved ones. In the end, they're everything.
One of the scariest topics for most of my clients - the one that brings with it the most baggage and emotional upheaval - is pricing. Right now, about half of my Incubator clients are stalled out on the decision to raise their prices. As early-stage entrepreneurs, there's a struggle between wanting to earn more and not being convinced that they can/"should" raise rates, for fear that they can't get enough clients to pay them the higher rates when they've been struggling at a much lower rate for a while. What they don't realize is that those lower prices are appealing to the wrong kind of audience, and until they can clear their head trash, they'll stay stuck at the lower pricing.
Although I've used the phrase before, I don't believe you can really charge what you're worth. First of all, you're a priceless masterpiece. No one can define your worth. They can, however, decide how much their willing to pay for your Great Work. You can influence that decision, but ultimately, it rests with the buyer. So it's less about charging what you're worth and more about telling a compelling story so that potential buyers are willing to pay your asking price. As Tara Gentile says "Pricing tells a story". So what story does your pricing tell?
More often than not, pricing brings out a lot of hypocritical behavior. This week's episode explains how your inner hypocrite could be running your business into the ground.
Have you had moments in your business where you said one thing was important, but your actions revealed some other motivation? Have you experienced this "out of integrity" moment with other business owners? How did you handle it? Share your thoughts in the comments and be part of our Rising Tide.
Need support for your creative business? I have two openings in the Creative Freedom Incubator. Applications are accepted on a first-come, first served basis. If you're not ready for that level of hands-on help, join the growing community of supportive creatives in A-Club. We're here to help you grow.
I think it was my grandmother who first told me that you never get a second chance to make a first impression. I was going to her church for Easter Sunday, and, of course, I had to look my best. I was representing my family, I was showing up for God, and (probably most important to Grandma) her reputation was at stake.
It only made sense to put my best foot forward. I had to be well dressed, well groomed, AND well behaved. No pressure.
Then, maybe a year or two later, I heard it again, in a shampoo commercial.
So it's no wonder that those words strike fear into the hearts of many creative entrepreneurs when they attempt to bring their Great Work into the world (especially for the first time). One wrong move, one slip, and it's all down the tubes. Everything's over. Cash it in. We're done. Between that sentiment and the old saw about opportunity only knocking once, it feels like the stakes are incredibly high.
But are they really?
Do you really only get "one shot, one opportunity to seize everything you ever wanted, in one moment"?
Well, yes and no. Mostly no. Sir Richard Branson says that "opportunities are like buses; there's always another one coming." But there are things you can do to prepare yourself for the moments when opportunity comes a knock-knock-knockin' on your door. This week's episode explains.
Here's the "quick and dirty" summary from this week's episode:
Mike Michalowicz, a friend and author of the book Surge, explains that surfers can't ride every wave. They have to be able to get in front of it and be ready to stand up and ride. If the wave is too far away (or even too close up), they can't get in a good position to get up and ride. And if they chase every wave, they'd spend all day paddling and never get the chance to hang ten.
Waves are plentiful, so it's less about hitting every wave (or even finding the perfect wave), and more about being selective in the opportunities you take so that you can spend less time paddling and more time riding. Will you wipe out sometimes? Sure. But that's part of what keeps everyone from surfing: you have to be willing to wipe out a few times in order to catch the big wave.
What do you need to say "no" to, so that you can say "yes" to what really matters? Share your thoughts and ideas in the comments and be part of our Rising Tide.
If you need support, encouragement, and help bringing your vision to the world and preparing for your next opportunity, Accountability Club is now open for enrollment. Only a few seats remain, and I'd love to see you inside this community of doers. Our next training call is Feb 25!
How is it that one creative entrepreneur can have "instant success" while another puts in years of effort with little financial success to show for it?
If that's a question you've ever asked yourself, you're gonna LOVE this week's episode! I've talked at length before about the myth of the big break, and the myth of "overnight success". I'll probably talk more about it in the future, too. There are different definitions of success, however, so let me be clear. Today I'm talking about financial success.
You can put in way more than 10,000 hours toward your craft and still not be financially successful. Even if those hours are "deliberate practice," there are a series of steps every creative entrepreneur must go through in order to turn their craft into a well-paying career. There are lots of options at each of those steps, so what you choose will likely look different than anybody else, but the steps themselves are static. Meaning, you can't achieve financial success until you accomplish these three things. Let Peter Gabriel, Dale Chihuly, Danny DeVito, and Thomas Kinkade illustrate:
This is one of the most interesting take-aways from the work I'm doing for my upcoming book. Every creative entrepreneur that finds financial success goes through these three stages of business growth. Every single one of them. Some move quickly from one stage to the next, while others struggle for a while at one stage or another. But every one of the creatives I've interviewed or researched (again, I say, EVERY ONE OF THEM) went through these three stages to achieve the financial success they desired.
What's that thing that you do best? Not "better than everyone else," though that can help set you apart faster. More like "better than anyone else in your circle of influence." You're not looking for the thing that only you can do. If you have that, cool, but so many creatives get hung up on being completely unique. It's actually better and easier to find the thing you do really well - even if someone else does it, too. Because then you can put your twist on it and still give people a point of reference. The point of reference makes it easier for people to relate to you. Being completely unique requires a lot of extra time and energy to educate your potential audience. Being similar, but different, makes it easier for people to "get" you.
Plus, when you're similar, but different, it helps colleagues and collaborators work with you, refer to you, and spread the word about your awesomeness. You're no longer an army of one, trying to do it all yourself. Instead, you've got a growing network of people that know you, like, you, and trust you, that want to collaborate, rather than compete with you. Collaboration makes almost everything easier, because you can share the load... something most creatives have a hard time doing, but when they do it, the rewards are often exponential.
While it's fun to create for yourself, it's hard to make a living if you're not also creating for an audience. That doesn't mean selling your soul, being a "sell out", or taking on clients just because you need cash. Instead, it means interacting with your fans and followers, hearing their feedback, and responding to your audience in a way that works for you. It means cultivating relationships with people who appreciate the work you're already doing, want to see more of it in the world, and are willing to invest in your Great Work.
My first newsletter went out to 7 people, and I know at least one of those people is still on my list, some 10 years later. We've emailed, chatted on Facebook, and she's purchased from me a time or two. When she has something to say, I listen. I don't always agree, and I am still able to respect her thoughts and ideas. Sometimes I use them, sometimes I don't. I maintain creative control of my work, and I am not so arrogant as to think that my way is the only way.
Listening and responding to your audience isn't selling out, it's an act of courage that helps your business grow. (Tweet this!)
If I've learned anything working with clients in my Incubator program, it's that different creative entrepreneurs need different kinds of support. Some need very specific, detailed, step-by-step instructions, while others can do big things with a rough overview. One of my clients launched an online school (with two courses!) in less than a day, while another took weeks to build and implement a single marketing tactic. While the kind and amount of support you need may be different from the creative entrepreneur next door, you'll still need SOME kind of systems and support. Most of us need an email system. Most of us need some kind of time management and planning tools. You might need marketing support, or customer service support from salesforce admin, or social media support. The key here is to uncover what you really need and get it handled without over-systematizing.
Believe it or not, too many systems can be a bad thing, and yes, you can try to systematize too soon. I see it all the time. Systems and supports are meant to smooth things out. Yes, they can be bumpy at first, while you're ramping up, but if your systems and supports are slowing you down unnecessarily, then you've got too many - which can cause your business to struggle in an entirely different way.
It takes about a year of concerted effort to handle each of these. A year to hone your offer, a year to build your audience, and a year to get the right balance of systems and support. Can you shorten this time frame? Sure. Linears tend to over-systematize, Chaotics tend to be more focused on their offer, and Fusions tend to obsess over their audience (take the quiz to determine your type). If you can get out of your own head, or if you've got a team or a coach to turn to with expertise in these areas, you can shorten that window to as little as a year, maybe less. That also means a lot of hustle. Not everyone is cut out for that kind of hustle, and I don't generally recommend it, because of the number it can do on your health and well-being. But most creatives don't want to hear that it's going to be another three years before they're making good money doing what they love, so if you've got the bandwidth and the intestinal fortitude, go ahead and shrink that timeline. Just be sure you can manage it without burnout, or you'll end up in a start-stop cycle of feast and famine that could drag on for years (this girl speaks from experience, yo!).
What say you? Where are you at in this 3-year plan? Have you been bumping into walls for a while? What did you do to break through? Share your thoughts and ideas in the comments and be part of our Rising Tide!
Ready to get some support to grow your business? Enrollment for Accountability Club is now open, and we'd love to have you inside our hallowed halls!