This is bonus episode two in a series of unscripted "lessons learned" from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING!
At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers.
3:07 The blessing and curse of misquoting that line from "Field of Dreams"
6:24 It's not your fault that your marketing skills are lacking, AND it's your responsibility to do something about that.
10:00 What happens when marketing feels "hard" and how to flip the script.
14:00 Why it's important to stop tweaking and SHIP your stuff!
15:20 The problem with the two-week "Launch Formula" window for early stage creatives (with real-life examples)
19:33 How far in advance should you start marketing before you sell something? Evergreen doesn't mean set it and forget it, and you don't have to be in launch mode all the time either.
20:55 How to figure out your marketing message and the interested audience that will most likely resonate with that message (and an example from my own business).
22:56 Nobody wants what you're selling. Here's what they DO want (and how to give it to them with what you offer).
24:26 What happens if you have multiple markets/audiences?
26:20 Why you need to speak to them with their language before you can talk to them with your "insider" language.
28:26 A helpful tool to keep your marketing on track.
If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Just hearing the words “business model” can conjure up spreadsheets, process diagrams, flow charts, and other stress-inducing imagery. But business models don't have to be stressful. Once you figure out your unique business model, you’ll like how sexy the results are: more money, meaning, and impact. More Raving Fans for your work, more freedom, and more time to focus on what’s truly important to you. The best part? It isn’t hard to figure out. The hard parts are sitting down to DO the work and then staying true to the business model that works for you. If you follow along today, you’ll even have some of that handled, too.
This is bonus episode 6 where we begin our conversation about the Business Hierarchy of Needs and the lowest level of the hierarchy: Sales.
The Business Hierarchy of needs is a concept developed by Mike Michalowicz, author of the upcoming book, Fix This Next. I'm a certified Fix This Next advisor, licensed to share this information before the book launches.
