I was working with a client/colleague/friend* recently, celebrating her recent launch of a free worksheet she created for an opt-in on her website. She made mention that she'd gotten more response from her audience with that one freebie than she had from several other paid launches she did this past year.
And I don't mean "thanks for the free stuff!" kinds of responses. I mean her audience as actively seeking her out and thanking her for the powerful work she had just offered to them.
Before anyone jumps off the deep end about the "paid/free" conversation, that's NOT what this is about. There are pros and cons to giving stuff away. This conversation, instead, is about response vs. effort.
When she mentioned that she'd gotten such a great, positive, empowering response, I asked her, "About how much time do you think you spent working on this?"
She replied "About 30 hours, though I may be remembering too low."
Often times, we as creators find ourselves in a bind.
Okay, bind is not the right word. Neither is stuck. It's more like being trapped in a building that's collapsed.
We're gasping for oxygen, battling with ourselves over whether we should scream out for help or conserve what little oxygen we have. (more…)
Seth Godin shared this video in a recent post about his TEDx talk. While it's geared to the transformation of the education system (and specifically, his "what is school for?" manifesto he wrote earlier this year), it has a LOT of juicy tidbits for creative entrepreneurs to get us thinking about art vs. work.
What I love about Seth is his willingness to say what so many of us already fear, but won't say aloud: as a culture, we've been programmed for decades to comply to a system that was broken before, but now is decaying, dying, and actually harming artists. Our children are paying the price now, but those of us working in creative professions (or trying to) are also feeling the crushing blow that's hit us hard.
The artificial "system" we created to manage people and industrialize society left us without useful spaces to create, innovate, and inspire - unless we forcibly (more…)