Lisa Robbin Young

[CREATIVE FREEDOM S8E8]

Ever roll your eyes at the phrase “personal branding”?

You’re not alone. For multi-passionate creatives like us, it can feel like trying to fit a rainbow into a single crayon box. But here’s the thing: your unique blend of passions is exactly what sets you apart.

Here’s the thing: your personal brand isn’t about creating a flawless facade. It’s about embracing who you are—warts, sparkles, and all—and sharing that with the world in a way that resonates with your Raving Fans.

Brands that last aren’t the slickest or the loudest—they’re the ones that keep showing up, being recognizably themselves. That’s how you build trust, loyalty, and a community of Raving Fans.

Check out the full episode and grab your free branding guide in our Rising Tide community.

You know you want to!

Listen To The Podcast

Download Season 8 Episode 8 | iTunes | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • Personal Brand is kind of an oxymoron: 'Personal' implies individuality, authenticity, and all the messy, beautiful parts of being human. 'Branding,' on the other hand, brings to mind corporate logos, marketing strategies, and polished images. How do we navigate this?
  • Define Your Unique Identity: Know which talent is “singing lead” at any given point in time. Let your other talents “sing backup” and be in a supporting role, without having to focus on everything all at once. You don’t have to monetize everything, but you can, if it feels aligned for you.
  • Your Brand Stories Matter: Step 1: Define Your Journey. Step 2: Highlight Key Moments. Step 3: Infuse Authenticity.
  • Consistent Brand Strategy Matters, Too!: Messaging & imagery need to be cohesive. Create content pillars that integrate your passion. Share & engage regularly in ways that work for you

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[CREATIVE FREEDOM S8E7]

In a world that often demands we “pick one thing,” multi-passionate entrepreneurs and Fusion creatives can feel out of place. But what if your diverse interests are your greatest asset?

In this episode, I’m sharing how to embrace your multi-passionate nature and turn your many talents into a thriving business - plus, the inspiring story of someone who built her empire by refusing to be put in a box.

Together, we’ll explore practical strategies for integrating your passions, balancing priorities, and weaving your unique story into your brand. If you’ve ever felt “too much” for the business world, this episode is your permission slip to shine.

Listen To The Podcast

Download Season 8 Episode 7 | iTunes | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • Understanding Your Multi-Passionate Nature: Embracing your multi-passionate nature means recognizing and celebrating the fact that you have a wide range of interests and talents.
  • Leveraging Your Diverse Passions in Business: Your diverse passions are not a liability but an asset. They can set you apart and give you a competitive edge in business.
  • Balancing Your Passions and Priorities: Balancing multiple passions can be challenging, but it's essential for long-term success and fulfillment.
  • Integrating Your Passions into Your Brand Story: Your brand story is a powerful tool for connecting with your audience and showcasing your unique identity.
  • Overcoming Challenges and Doubts: Embracing your multi-passionate nature may come with its challenges and doubts, but they can be overcome with perseverance and determination.

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[CREATIVE FREEDOM S8E6]

The music business has changed a lot in the last few years. Music technology has opened up so many opportunities for independent artists, introducing a whole new breed of overnight success stories who've had a video go viral... and then suddenly, they're the next big thing.

But for every one of these "overnight" sensations, there are hundreds of thousands of musicians trying to build a following online (or offline) - to become a professional musician that makes a steady living from performing this music that they love.

There's a lot of competition out there because the technology has lowered the barriers to entry, opened up the playing field, and just about anybody with an internet connection and a halfway decent audio recorder can get seen and heard, which is both bad and good.

Bree Noble, the founder of the Female Entrepreneur Musician Podcast and Profitable Musician, talks about her entire career - from the early stages of being in corporate to moving into becoming a musician full time… and the “profit path” that she developed to help you do the same.

Listen To The Podcast

Download Season 8 Episode 6 | iTunes | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • The Importance of Finding Your Niche: Artists need to find their unique audience and message.
  • Building a Business Around Music: Treat a music career like any other business, focusing on building an audience and marketing.
  • Stages of a Music Career: There are different levels and stages to a music career, and it's important not to compare your stage to someone else's.
  • Adapting and Pivoting: Careers often involve changes and shifts in direction.
  • The Value of Community: Connecting with other artists and entrepreneurs can provide support, guidance, and accountability.
  • Defining Success on Your Own Terms: Success can mean different things at different stages of life and career.
  • The Concept of a Shadow Career: Being "music adjacent" or working in a related field while pursuing a music career.
  • Financial Breathing Room (Runway): Having financial stability can make it easier to take risks in a music career.
  • Automating and Scaling: Bringing on help and creating systems to avoid being the bottleneck in your business.

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[CREATIVE FREEDOM S8E5]

In this noisy and competitive business world, it's easy to get caught up in comparing ourselves to others and trying to fit into the mold of what others think we should be - or even what WE think we “should” be. But that's a recipe for frustration and mediocrity. (Cue the sad trombone)

Instead, we want to use our quirks - our STRENGTHS - to our advantage. They are really your secret weapon or your special sauce in both life and work! So today, we’re going to unpack exactly HOW to put them to work for you. How can you better leverage your strengths to grow your business? That’s what we’re here to discover.

Listen To The Podcast

Download Season 8 Episode 5 | iTunes | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • Your strengths are power
  • Why wearing a mask with your audience may feel safe, but it's actually pretty dangerous
  • How your strengths impact your Zone of Genius (ZOG)
  • Additional ways to identify your strengths
  • My strengths and creative type
  • A limiting belief from my childhood that kept me from seeing my creativity
  • How Captain America leans into his strengths
  • How to apply the strengths of your creative entrepreneur type
  • The inspiration behind the Creative Freedom music video parodies

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[CREATIVE FREEDOM S8E4]

In a world filled with noise and competition, standing out can be a challenge, and it’s particularly daunting if you’re a multi-passionate entrepreneur or Fusion creative. You’re so good at so many things that defining a clear niche or brand identity can be hard. 

But what may look like a challenge is exactly what you need in order to captivate the attention of your Raving Fans. In this episode, I'm sharing three secrets that you can start implementing TODAY to break out of the sea of sameness, along with the story of someone who defied expectations, became a force for good in the world, and is a celebrity in their niche. 

Together, we’ll discover the keys to standing out in a noisy market and unlocking more freedom and ease in your business.

Listen To The Podcast

Download Season 8 Episode 4 | iTunes | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • The problem with "authenticity" in today's world
  • An example of how not to stand out from an 80's rock video
  • How to stand out as an emerging thought leader
  • How we've managed to have incredibly high retention rates in our Rising Tide Community
  • Standing out is important for building a community of Raving Fans
  • How one woman revolutionized an entire industry by embracing her neurodivergence

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

There. I said it.

I'm not the only one who's said this over the decades, but it seriously bears repeating.

I've been talking a bit in my recent emails about the power of a strong brand.

Strong brands have the power to influence, excite, disrupt, and move the masses.

Millions of people can be swayed by the power of a strong brand.

But a logo, in and of itself, is not a brand. It's a visual element of a much bigger story.

My own designer, Tracy, wrote a great post years back about why so many logo designs are a waste of time and money - and what to do instead.

And to create a really great logo, you've got to do some deep thinking about your brand as a whole.

It's important work, and when you're elevating your brand in the eyes of your customer, you can't half-ass it. I'd even argue that you've reached a point where you can't DIY your brand anymore.

Instead of trying to create something that won't do what you want it to do anyway, focus on the decisions that go into making a strong brand.

That's the BEST ROI for a micro business owner because it's something that only you can do!

A logo is meant to encapsulate what a brand is about. So, what is YOUR brand all about? I asked you the other day to remember who you are. What you stand for, what really matters. There was a reason for that.

Because those are two important decisions that go into the creation of a strong brand.

Tracy and I have been noodling on a workshop at the end of the month to help you make those key decisions about your brand. I'll share more details soon!

I've been looking for reminders lately.

Things that remind me who I really am... who I really WANT to be in the world.

That happens sometimes when you start questioning everything. When everything starts to feel unsteady, uncertain, unsure.

Two things from my annual Creative Freedom retreat this year keep coming back to me.

​The SWOT Analysis​ - where several folks listed the outcome of this year's election as a potential threat to their business - and the reminder I shared with everyone on repeat:

Remember who you are.

When the world is off-kilter, dangerous, and hard to take...

Remember who you are.

Stand moored. Resolute in what it is that you stand for, what you believe in, and what you're about in this world.

Remember who you are.

Don't let the "slings and arrows of outrageous fortune" take you out of the race.

Remember who you are.

Gird your loins, light your torch.

Remember who you are.

Mount your horse, draw your bow, raise your shield.

Remember who you are.

Sing your song. Create your art. Dance your dance. Speak your mind.

Remember who you are.

Protect your peace. Honor your boundaries. Rest. Then RISE.

Remember who you are.

Don't let the bastards get you down.

Remember who you are.

I wasn't trying to wax poetic when I started this. I was actually trying to get you to think more about who you are. What YOU stand for. What you WON'T stand for. Where do you draw those lines in the sand?

Believe it or not, those are important questions for your business, too. I'll share more tomorrow, but for now...

Remember who you are.

[CREATIVE FREEDOM S8B1]

In Heart-Centered Business: Healing from toxic business culture so your small business can thrive, Sufi spiritual business teacher Mark Silver, M.Div. speaks to those who hate the toxic way business has developed, and want an approach to business that is as nourishing as it is powerful.

The effects of global business have brought devastation and injustice that no one wants. Instead, we yearn for beauty and real vibrancy in the world around us, and healthy heart-centered business must be part of the healing.

This book is a guide to doing business, your business, in a truly spirit-centered way. We need to, and can, realize the truth that, as Mark says, every act of business can be an act of love.

Listen To The Podcast

Download Season 8 Bonus Episode 1 | iTunes | Stitcher | Spotify

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[CREATIVE FREEDOM S8E3]

Let's talk about something we all know deep down: there's no one-size-fits-all approach to success in business. It's all about finding YOUR way and embracing your unique creative spirit (within legal boundaries, of course!). But hey, let's be real; carving out your own path can be a bit challenging, especially if you're a Fusion creative like me. No matter where you fall on the creative spectrum, if you're feeling a little lost on your journey to success, I've got you covered!

In this episode, I'm sharing five exercises that will bring clarity to your life and business. Trust me; they're game-changers! Tune in now to discover your path to success and get ready to unleash your creative freedom!

Listen To The Podcast

Download Season 8 Episode 3 | iTunes | Stitcher | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • How your values shape your success
  • Embracing your strengths makes you feel more successful
  • Two strengths assessment tools I use and recommend
  • Why knowing who your Raving Fans are is critical for success
  • How to identify your ideal customer for a more successful business
  • How to ignite a path to your dreams and desires
  • How a SWOT Analysis can help creative entrepreneurs be more successful

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[Creative Freedom S8 Promo]

Woo to the hoo! Creative Freedom Season 8 launches next week!... and we are kicking things off with the most frustrating yet important topic I could ever share with you! You don't want to miss it, so stay tuned!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"About Damn Time" is a parody of "About Damn Time", originally recorded by Lizzo. Parody lyrics by Lisa Robbin Young.