*SMOOCH*
That's my official goodbye kiss to the first quarter of the year.
How'd it go for you? If you've been through my Dreamblazing program, you've probably already reviewed your milestones and re-assessed your targets for this quarter. Good on ya!
Did some of your goals fall off the radar, or get completely kicked to the curb (mine did!)? Are you on track (or ahead of schedule) for others?
In a recent post, I shared that by the end of January, nearly 35% of Americans have kissed their resolutions goodbye. This far into the year, some entrepreneurs have thrown their plans out the window entirely. Where do you stand?
One of the biggest pieces of advice I consistently offer to my clients is to focus your goals and objectives around YOU: things you can control, measure, or impact. It's challenging to set and attain goals that rely on someone else. But if you're driving toward DUMB goals, chances are good you'll have less flying out the window over the course of your year.
In the spirit of transparency, I thought it might be helpful to share with you my Q1 milestones and report on my results. I use the approach I developed in my own Dreamblazing program and define my milestones based on my 5 Key Areas of Success (Faith, Family, Fitness, Fortune, and Freedom).
Shall we?
FaithThis year, my faith goal revolves around my self-worth and how I see myself in the world. To that end, I've built a strategic plan to reach out to and connect with people I admire. One such connection has led to my nomination for the 2015 Rulebreaker awards! I also have been working to strengthen connections with friends and colleagues in my existing circle. My mastermind groups, my accountability partner, and my closest friends have all been instrumental in helping me navigate Q1 with grace, peace, and ease.
I'd say I'm on track and doing better than anticipated in this arena.
FamilyMy definition of family is probably more loose than some, since my blood relations aren't as plentiful as they once were. Because of that, I've been creating my own family, as it were, by making new peer connections. This is kind of a double-dip from my "Faith" goal, but it's also more about new people, versus cultivating the relationships I already have.
The first quarter of 2015 saw some big and unplanned changes in our home. My oldest, now 18, has passed his road test and is now driving (God help us all). He's had his own ups and downs over the past few months, but seems to be stabilizing with some part-time work and finishing up his schooling. This is a huge relief for me, as I am beyond ready to turn over the role of "Worried Mom" to some other deserving woman with teenagers.
The end of March also marked my youngest's 9th birthday - which means we've got all the birthdays on lock for the year. *wipes brow* Whew! But he's been having an up and down semester at school. So we've been navigating some emotional issues for him on that front.
FitnessWhen family stress increases, my emotional eating trigger kicks in, and it takes even more focus and commitment to stay on track. Needless to say, my already ambitious goal of dropping 16 pounds got revised when I was sick for the entire month of February. That's NEVER happened to me before, and dealing with "feeling behind" in my projects only fueled the emotional eating fire. While I didn't hit my revised 8 pound goal, I DID manage to hone in on a couple of trouble foods (gluten, dairy, and soy). Once I got clear, and started steering myself away from them (harder than you might think) I found myself edging closer to that goal. So for this quarter, I'm sticking with my goal of another 8 pounds off by July.
My mental fitness goal for the year is to attend one learning conference. That did not apply to this quarter, since the conference I want to attend isn't until later in the year. Not one to stagnate, however, this quarter saw me doing the research for a new book I'm working on, and participating in a few community groups on Facebook. I've been learning a lot and looking forward to sharing even more during my free monthly webinars.
FortuneI'm known for setting rather lofty income goals (though, I'm very prudent with my income projections). Due in part to a month-long illness, but also because of a shift in priorities, my Q1 income fell WAY short of my milestone goal. With the shift in priorities, I was not caught by surprise. In fact, the only reason I didn't revise my milestone was because I wanted to see how close I could get anyway.
Not. Even. Close.
The good news is that every transaction was profitable. Using the Profit First approach, I was able to keep everything on the positive side of the ledger - actually with better results than I did this same time last year. My quarterly profit distribution was also higher than the last quarter of 2014, which was a nice surprise, since it felt like I did less business in this quarter. I made a point to find ease in my business this quarter, which is partly why it felt like I was working less. I also got the delayed payments from Amazon for my book re-launch last November/December, which contributed to the increase in income without added effort. Yay leverage!
What else? I launched an entirely new business development for creative entrepreneurs, and started the process of re-designing my direct sales training program for a late spring launch. I also re-vamped my coaching offerings to make them more accessible and meaningful. With two other projects and a book in the works, I'm fairly confident that this quarter's shortfall will be recovered in the coming months.
FreedomMy favorite thing about this Key Area of Success is that it means so many different things to different people. For some, it's the ability to come and go as you please, or the financial freedom to travel, send your kid to college, or whatever. For me, Freedom is about being able to show up fully as myself (warts, sparkles, and all) and being proud of how I'm showing up in the world - as both a business coach and a musician. I'm proud to say I've been booked for numerous (PAID) private events this year, and my client list is growing. WOO HOO!
I started 2015 with a goal of finishing my album. The 300 songs project began as a means of honing my skills and getting back on track. Now that we're about 100 songs in, I'm ready to compile a dozen or so of the best tracks and share it with the world in a more finalized and formal package. The hard part right now is just picking the tracks (I'm open to suggestions). Des has already done some incredible work on the keyboard parts, so now it's just about me measuring up vocally and creating a package people feel good about investing in. I'm on track here - maybe even ahead of schedule, which is a wonderful thing to be able to say about a project I've been working on for so long.
Because this goal is nearing completion, I've shifted my focus to planning a possible relocation. Me and the fam are taking a recon trip to Nashville to scout the area, connect with some colleagues, and see what's what. If it looks good, my goal is to be moved by July. If not, we'll stay put until we have more clarity. This is the shift in focus I mentioned earlier - and it's drawn a bit of my personal resources (time, energy, focus) this quarter. With the recon trip upon us, I'll have less resources committed to this project during this quarter, and more in Q3 if we decide to make the move.
It's not always rainbows, sunshine, and Uni-Kitties around here.
There's work - lots of it. Not everything goes according to plan, but that's not what plans are for. I think it was Eisenhower who said "in preparing for battle I have always found that plans are useless, but planning is indispensable." While I don't necessarily think of business as a battle, I couldn't agree more about the need for planning - even if things don't go according to plan.
There's also fun -a good bit of it. We took a trip to Illinois last month and had a blast at the Lego Discovery Center (that's my 9 year old hangin' with Lego Einstein). We've also traveled a bit around the state, and enjoyed many evenings out with friends and family. In addition to our upcoming recon trip to Nashville, we've got a bunch of other activities in the works for the year.
I don't share this report to brag, but rather to show you exactly how I've built my business (and my annual plan) around what matters most to me. By using the 5 Key Areas of Success and my Dreamblazing program I get CRYSTAL clear on what really matters to me and then do my daily prioritizing with The PEACE System to make a strategic plan and move closer to those goals.
Moving closer to what really matters to you... novel concept, eh? (tweet this)
This is just one way of building a business around what really matters to you. It's the way that works for me. I've used it for more than five years now, and it's the first thing I've ever managed to stick with! Many of my clients have found use in it as well - but I admit it's not right for everyone. Most planners are too rigid for me. I needed more flexibility to work with my creative moods and the typical unexpected happenings that come along with having kids. I needed to develop a framework - like a jungle gym - that I could "swing from" and use in a way that worked for me and what was going on in my life and work on any given day.
How do you plan and prioritize your year? What do you do when your plan goes off the rails? How do you course correct? What are the tools you absolutely love? Share your ideas in the comments!
I don't know a single entrepreneur that didn't start their business with some type of do-it-yourself (DIY) approach. Most of us begin with more time than money, and it makes sense to capitalize on that resource. In fact, I tell would-be clients all the time that the less money you have, the more you need to rely on "other resources" - friends, colleagues, connections, skill-sets, and other means of getting the job done without cash. In the direct sales world, I see a LOT of new consultants relying on family and friends to keep their business afloat (if that's your problem, you can fix it with a little Direct Sales 101).
For other entrepreneurs we often get a little too good at doing everything ourselves, and that creates a problem.
That's the point where income and time are roughly equivalent. It's not generally a lingering point, because responsibilities typically rise in correlation to our income. I'm not sure I agree with Upamanyu Chatterjee when he said, "the more money you have, the more hassles," but you get the idea. When things are roughly equivalent, we have to get ruthlessly honest about where we're investing (or spending) our time and money. Eventually, though, things ease up and we once again have either more time or more money.
Once we have more money than time, it makes sense to start liberating our time with some of our money. Yet, in the last couple of years, I've noticed that people are killing themselves (some quite literally) trying to do too much. I've mentioned Jon Morrow's story before, but his is not an uncommon tale. When the financial meltdown started rippling through my client's lives, I saw many folks tightening belts and even going dark to "ride out" the economic storm. Yet, history tells us that the companies that fare best are the ones that keep showing up and keep sharing their message even during hard times.
So how can you tell if DIY is still the way to go? There are several questions that bear exploring:
You've probably heard the old saw "everyone's a genius in a bull market" - right? Essentially, anyone with a website could slap up a paypal link and sell their stuff like hotcakes during the earliest days of this century. There were info product "gurus" hawking their schlock for $997 - and it was a pdf copy of a 3rd generation photocopy of a 75 page "report" that was poorly edited, and an MP3 of said guru reading the PDF aloud (I'm not joking). There might have been a few gems in there, but you had to dig through so much crap that it almost wasn't worth your time. The prevailing logic at the time was that if one gem could turn your business around, then who cares if it looks like crap? That was the advent of the "fail fast and fail often/good is good enough" mentality that swept the internet.
The problem was that it wasn't even good, let alone good enough. Stuff like that doesn't pass muster anymore. The bar continues to rise. Videos I filmed three years ago don't measure up to the new HD footage I can shoot with my webcam (my WEBCAM, people!). If there's more sizzle than steak, word gets out, and people stop buying. So if you've got inferior offers, it's no wonder your business is killing you. Maybe you need to invest in a team that will turn your offer into something people actually want to buy - or invest in a few beta testers to get feedback before you launch. Either get help or get out of the offering.
I truly believe you can make a living doing what you love (and in many cases a VERY GOOD living). If a grown-ass man can make money on youtube unboxing and talking about Transformers or doing video game walk-throughs, then I have no doubt in my mind there's an audience for whatever you love doing. But you can't offer crap or people won't keep showing up.
When responsibilities rise to meet income, many entrepreneurs forget about profit until the end of the year. They see profit as an event (income minus expenses, right? WRONG.) They just keep watching the dollar bills roll in... until they stop rolling in. Then they look at their business, start cutting costs, and scrambling to "stay afloat" - when they're already sunk.
You need a profit plan, and you need to follow that plan during the feast and the inevitable famine. Business, like so many things, is cyclical. If you're overspending when money is abundant, you'll be in the hole faster than Alice and the White Rabbit once the money dries up.
Look at more than just your income and outgo. Consider your long-term growth plans. No business can continue to grow indefinitely. Tastes change, markets change, and entrepreneurs have to be willing to pivot, shift, and serve their markets in meaningful ways. A profitable business today may not be profitable in future years (Blockbuster Video, anyone?), and a smart business owner keeps pace with the changes. If that takes up too much of your time, then a coach, an accountant, or another financial professional can help you keep your finger on the pulse of your business.
This is where it all comes down. You can work like a dog and have a profitable business, but have no life to speak of. Likewise, if you're constantly "re-investing" into the company, then you're not creating something sustainable. You're blue-balling your business (yes, I said it) - stringing it along and keeping it from really performing.
I had a client that owned a screen-printing company. The company was recognized for doing great work and the employees liked working there. My client was an investor, he didn't work in the business. His good friend was the owner, and wasn't particularly responsible with the income. So my client had stepped in as an "investor" to make sure payroll would be met on a consistent basis. Year after year my client plowed money into the company to keep it afloat, but when we looked at the books, the company wasn't sustaining itself. It wasn't profitable, but he didn't mind plowing the money into the company because it kept his friends in jobs. I told him he was blue-balling the company and that they needed to sit down and get real about their revenue plan. I told him he needed to have this conversation with his friend sooner, rather than later, because the company wasn't really a business!
He told me he didn't have time to have that conversation because he was busy with his own job (where all the "investment " money was coming from). Plus, he didn't want to "get into it" with his buddy. So the company hobbled along for a few more years before his buddy finally bailed on the business. Now, he's got a solid business manager in there running things. Hopefully, he'll be able to turn the ship around and create a profitable, sustainable business.
You can pump all your time or all your money back into your venture, but that doesn't mean you have a business. It's certainly not sustainable. If you can't walk away from your business to practice some self-care, or take some time to "just be" then something's amiss.
If your business can't run for a time without you, then you're the problem, not the solution. (Tweet this)
Hire someone to look at the numbers and give you some ruthless honesty. Give yourself permission to get support in creating or delivering your offering. Maybe you're lousy at writing sales copy - get a copywriter. Maybe your training style doesn't resonate with your team, hire a pro. Don't force yourself to be everything to your company, or your company can't survive without you. The day you get sick (or worse) is the day the company goes under. That's not a profitable sustainable business. That's just crazypants.
How have you set yourself up for success? What are you doing to ensure that you're not the bottleneck in your business? Share what's working for you in the comments below so we can all learn from one another.
At this point in the new year, more than 25% of Americans have already given up on our New Year's resolutions -that is, if we even made them in the first place. By the end of the month, that number climbs to nearly 35% of Americans (more resolution-related stats here).
Some folks (and businesses) are just getting started. I'm still seeing people offering courses on setting up your budget and/or income plan for 2015... that don't start until February!
I hate to break it to you, but you can't get a "jump start" on 2015 if the year is already rolling along!
One of the common problems I see for entrepreneurs stems from income or revenue planning. In fact, if your business is new (less than 5 years old, or making a market transition in the past 2 years), it's not always easy to predict where the money's going to come from in your business.
For many entrepreneurs, the first couple of years feel like throwing spaghetti on the wall to see what will stick. You make offers, do some research, hone your product or service, make more offers, and see who bites. You keep what sells, and table the rest. Sometimes you resurrect that stuff, and sometimes it's gone forever. In my own business, I've had a resurgence of interest in products that I wasn't actively promoting. I had essentially tabled these offerings, so I didn't include them in my revenue planning for this year.
Big mistake. If you've got an offering available, it should always be included in your revenue plan - even if you don't sell many of them during the year.
That got me to thinking about other mistakes I've seen when it comes to planning out your income, so I figured I'd conjure a post to help save you from making the same mistakes in your business.
Your budget and your income plan are not the same thing. Because a lot of creative types feel hemmed in by the word "budget" it's become common for coaches and trainers to use a different word (abundance plan, income plan, spending plan, etc.). A budget tells you how you project you'll spend/invest the money you earn. The income plan tells you how you project you'll earn the money in the first place.
I remember one of my early years in business, I created a budget with roughly $50,000 in line item expenses. I had no income plan. Sure enough, about two months into the year, I was pulling my hair out because the income wasn't keeping up with the expenses. I had no idea HOW I was going to earn the money, I had just put down the income of my dreams with no real plan of attack on how to make that income happen. In short order, I quickly reduced my "budget" to align with the realities of the income of my business.
Budgets are often wishful thinking. Income planning is where the rubber meets the road. If you can't figure out how to earn the income, you shouldn't be creating a budget to spend money you don't have.
A direct sales client of mine was struggling to get ahead of the curve in her business. She had come to me with an income plan that included very tight margins and little "wiggle room" in case something happened.
Of course, something happened, and her husband was unable to work for an extended period of time. She was panicking about how to make ends meet. After she took a breath, we looked at where she could leverage her existing offers, find better clients and increase her average ticket sale. Then, I illustrated the need to plan for more than just "the minimums" because there's always something for which you can't possibly plan.
Rates go up and "life happens" - yet time and again I see entrepreneurs build a budget and project income based on that budget, without any realistic expectations around the "what if" scenarios of business. What if your current supplier dries up? What if your web host goes out of business or raises their rates in order to stay in business? Most companies give you a 30-day lead time on rate increases, which means you could get hit at the worst possible time of the year if you're not prepared.
One of my previous clients relied heavily each year on the income from one particular offering. Last year, they found themselves scrambling for most of the year to make up for the lost income when they had fewer enrollments than they budgeted for. It wasn't really "lost" income, though, because they never had it to lose! They had put too much reliance on a single source of income. It came back to bite them when they didn't have a plan in place to generate more income with some of their other offerings.
If this is your first year in business, then it makes sense to focus on one thing, get really good at it, and sell the heck out of it. But once you've been working with clients, listening to customers (you are listening to them, right?), and doing your research, you'll see other offers that you can provide to some if not all of your market. Facebook started as a connecting point for college grads (of particular schools), and only after they got good at that did they expand. Now, they've got Instagram, partnered with Google for advertising, and have their fingers in a bunch of pies. That doesn't mean you have to offer auto parts and jewelry (like Murrays Discount Auto Stores used to). If you're seeing an opening to serve your clients (and you are looking, right?), then it's more than likely you'll have more than one source of income over the years.
What if what you're doing today becomes illegal tomorrow? How can you shift and remain profitable?
This year's VAT regulations for international buyers created a firestorm of resistance, but it still went through. And international vendors of digital goods have to deal with the fallout - at a price. If all your eggs are in one basket and that basket is locked down, you're not in business anymore. On the other hand, if you've got more than one source of income, you'll stand a better chance of weathering the storm (I'm moving my "digital only" products to a platform that handles the VAT for me so I don't have to deal with it).
Technically, this could be construed as a budget item, but the reality is that I see a lot of entrepreneurs planning to make all kinds of money, without any kind of support behind it - whether that's a coach, learning a new skill set, or some other type of professional development. Your budget needs to include these items and so does your income plan. As you scale, costs change. You may hire a VA to handle things that you used to do yourself. If you're planning on earning more than six figured, you can pretty much guarantee that you'll need some kind of support. Your income plan needs to cover the costs of that support. Don't assume that you'll be able to cover it with the growth of the business, because, as I've already said "life happens" and you may find yourself in need before the cash-flow comes in to support it. Which brings me to mistake #5.
I can't tell you how many entrepreneurs I've talked to that tell me they made "six figures" in the last year - only to find out the company may have taken in six figures, but they didn't pay themselves a salary.
Say what?
That means that not only did YOU not make six figures, but the company probably didn't either! There's a difference between income and profit. And no, your salary is not profit. If you're not paying yourself, then you're lying to yourself about the actual profitability (and viability) of your business.
You can bet that Donald Trump, Warren Buffett, and Oprah don't work for free. They have large businesses and each draw a salary that's part of the company expenses. Profit is money that's not allocated to covering expenses. Most businesses erroneously think profit is what's left over after covering expenses. I'll show you why that's wrong in a minute. Regardless, you need to be sure that your income plan is built to cover a salary and savings for emergencies.
Financial guru Dave Ramsey reminds us that it's not a question of if, but when emergencies will happen. The printer dies, the laptop gets dropped, the external hard drive crashes... and those are just the minor emergencies. If your income plan (and yes, budget) doesn't include a line-item for savings, you'll find yourself scrambling. What if your tax bill's higher than you budgeted? That's where savings can be a blessing.
Regardless of what you sell - or how much of it gets sold - it's imperative that you have a profit plan. If you sell even 20 cents worth of products or services this year, you need a plan in place to ensure that your company derives a profit.
Okay, twenty cents might be a little ridiculous, but maybe not.
Mike Michalowicz, author of "Profit First" says that profit needs to be a habit - not an event - in your business. Instead of making profit an afterthought (profit = income - expenses, like most businesses expect), Mike says pay your business first and set aside a portion of your income so that you always have profit in the business. I recently led a webcast to explain the Profit First approach and help you get a handle on making sure your business is always profitable.
Whether or not you come to the webinar, it's important to see profit with fresh eyes. You don't have to build your business on the "leftovers" - which, if you're anything like most entrepreneurs I know, there aren't many leftovers to begin with. Instead, you can make an intentional step toward building a solid profit plan - and income plan (and budget) - that's built realistically around what you need to accomplish in the next 12 months (and beyond).
I'd love to hear what mistakes you've made in your budgeting/income planning process. What did you learn and how did you recover? Let's learn from one another in the comments!
Here in the U.S., it's almost Thanksgiving, which means, black friday, cyber monday, and a whole lot of campy, cheesy, in-your-face marketing to ply you into buying more "stuff" to make your holiday complete.
Blech.
It's one of the reasons I do an annual give-back campaign each November around the anniversary of my launch of The Secret Watch. Last year, we gave away over 1000 books. This year, we're doing a week-long event, so I can't wait to see how it all shakes out on December 1. You can learn more about the give-back event here (there are a few cool prizes I'm giving away, too!).
It's one way I stay top-of mind with my audience without the crazy "sell. Sell! SELL!" of the holidays. But this kind of marketing madness can happen any time of year, as this week's post proves. I managed to contrive a "reason" for having a crazy sale for every month of the year... and one heart-centered approach that works all year long.
The best marketing, regardless of the season, is caring for your clients. (click to tweet)
Side note: For St. Patrick's Day, I was trying to point out my green shirt, not my boobs. *sigh*
I hope you get a kick out of this fun little video. After you've watched it, I'd love to hear your ideas for heart-centered marketing during the holidays (at any time of year). Share your ideas in the comments so we can all learn a thing or two about marketing done right.
Over the past couple of weeks, I've been offering up tools, ideas, and resources that I usually find helpful this time of year to help me get a jump start on the new year. From The Success Finder, to my new Dream Owner's Creed, and the Profit First Instant Assessment, each has been a part of what I use to get more clarity and move more confidently toward my future.
This week has been a little heady for me. On Sunday, I posted a song from my last concert with a story about a music teacher who realized his musical dreams as part of one of the most influential progressive rock bands in America. But then he had a kid, started looking around at the world, and realized that things weren't always what they were cracked up to be. So he wrote a song of hope as he was birthing his son into the world.
I still get a little teary-eyed when I hear that song. A bunch of people emailed and tweeted to connect with me and share that song with their networks. I didn't expect that kind of response from such a simple hymn-like tune.
Then, on Monday, we launched the Dreamblazing program with very little fanfare (there's still time to join, if you'd like). I've been going through it right along with the participants, and in the process, I've gotten the gut feeling that a lot of people are feeling stuck right now.
And I wanted to do something about it.
From now through the end of the year, I'm inviting you to schedule a no-cost 30 minute session with me to help determine your next steps in having a business and life you love. This isn't therapy, counseling, or tax/legal planning - that's not my area of expertise. What I'm good at is seeing the big picture, and how all the parts and pieces fit together in a way that creates more meaning, gives you more freedom, and provides you with a clear path to a profitable, sustainable business.
I call that a Noble Empire and an Inspired Life.
Interested? Click here to schedule your time.
What to expect:
Once you're scheduled, I'll be sending you some simple instructions. Nothing heavy-duty. Just the basic background info. Then, when we're in session together (call or skype), we'll dig into where you feel stuck, and I'll help you see where to get unstuck. It might mean referring you to a book, program, or professional that I know that can help. Or it might just be a mindset shift we can make right on the call. Whatever I think will be most helpful to you (based on your current situation), is what I'll be sharing with you in our session.
There are lots of reasons, actually. Because of the projects I've been involved in this year, I've not had a lot of time to lead teleclasses or workshops. That means I haven't been connecting with you as much as I'd like - hearing what's going on for you.
Being out of touch with your clients means you're out of touch with what's important to them (click to tweet). That's the fastest route to going out of business! Talking with you individually really helps me know who's reading my posts, what's going on in your world, and how I can better serve your needs.
Also, this is the time of year when things can get pretty crazy and a cool head, or objective viewpoint can be a blessing. I have the space in my calendar and I'd love to be that third eye for you!
Lastly, each year around Thanksgiving, I try to do something to give back to my online community. Last year, we gave away over 1,000 copies of my book, and we're doing another book re-launch next week (watch for an email on Monday!)
This year, I wanted to do something a little more personal. I've got a phobia I'm working on overcoming, and this will really help me immerse myself in serving with love instead of focusing on fear.
While I can't guarantee everyone will get a spot on my calendar, I've opened up hundreds of time slots over the remainder of the year (limit one per person, yo!). If you've ever wondered what it's like to work with a coach, or what it's like to work with me, there's never been a better time to give it a try.
In blessings and peace,
-Lisa
P.S. Last time, I promised to share a video I filmed about dealing with toxic relationships. You can find that here.
"Dreams without goals are just dreams that ultimately fuel disappointment." - Denzel Washington
You know what SMART goals are, right? It's a helpful little acronym that breaks your goals into something that's:
So many people use SMART goals - and for a lot of people that works. But not me. Not for a lot of big dreamers I know. It's too hard to wrap a big dream into the SMART package.
Sometimes, it's a challenge to get clear on the specifics of a goal. Take, for example, my desire to win a Grammy. It's a real dream of mine. But right now, my music doesn't easily fall into a category. It's not really pop music. It's not blues or jazz per se - although if the category still exists in a few years, it could be construed as contemporary pop. And someone recently reminded me that I'm also a speaker, so it's possible that my Grammy might come in the spoken word category - or even the comedy category, since I can be a bit humorous from time to time.
So while I have the desire to win a Grammy, it's not easy to get more specific than that.
Sometimes, big dreams are difficult to measure. In the case of a Grammy, it's not so hard: when I have it, I have it. Until then, I don't. But in the case of wanting to leave a positive impact in the world (or a dent in the universe as Steve Jobs put it). Setting a goal to sell a hundred, a thousand, or even a million copies of my book is measurable and specific, but will that really change lives? I won't know until someone reaches out and tells me that my book made a difference to them.
Then there's that whole "is this really attainable?" thing. Who really knows what's attainable? Some of our greatest inventions came by accident and curiosity. Sir Richard Branson cracked an April Fool's joke about a product that would one day become reality. Now, millions of people own MP3 players of some sort. Nobody believed it was attainable. Now, it's commonplace.
I think of Columbus and the debate over whether the world was flat or round. Sometimes, you don't know if it's attainable until you try. Sometimes you fail, but the attainability of a goal, in my mind, shouldn't be a qualifier on whether or not you give it a try. There are lots of failed attempts that ultimately led to success. Light bulbs, anyone? The original inventor couldn't figure out how to get his filament to burn more than a few seconds. FAILURE!
But Edison and his crew stepped in and worked over and over and over until they found a way to make it work. Voila! Electric light - and ultimately electricity in every home gives me the ability to send this message to you anywhere in the world.
Which ties into the whole realistic thing. Who really thought it was realistic 100 years ago to have little video screens in every home? You can watch moving pictures from the comfort of your living room couch! Back in 1914, We were embroiled in survival struggles. Wars. That kind of thing. It wasn't until 1926 that the first broadcast of moving pictures even happened - and they were crappy compared to today's standards. Heck, we were still watching silent movies until 1927! It wasn't until 1939 that the first experimental broadcast network was set up in the US - and color TV didn't come on the scene until the 50's - but most homes didn't see it until the 60's.
So until about 50 years ago, it was pretty unrealistic to think that you'd be able to watch "talkies" in your living room... with a push of a button.. or downloaded off this thing called the Internet.
So much for "realistic" eh?
Who really knows how long it will take for a big dream to materialize? It took Christopher Plummer most of his life to win an Oscar. The Oscar is one of the highest honors an actor can receive. While I'm sure he wasn't acting for the sake of earning an Oscar (a sure-fire way to NOT win one, I'm told), the look on his face when he held that statuette and said "Where have you been all my life?" only illustrated further that a time-bound goal can be a little limiting. So what if it takes your whole life to achieve a goal? I guess, in that respect, it is time-bound. But would you turn it away, too little too late, if you didn't achieve it until after you died? Remember some of our greatest artists didn't know success in their lifetime, yet their legacy impacts the lives of countless people hundreds of years after their death.
Does "eternity" count as time-bound? 🙂
So when it comes to big dreams, SMART goals leave me cold. There are those that would say that you could still use SMART goals on the smaller sub-set of steps you need to take in order to achieve those big goals, and I agree. It also makes it a lot easier to lose sight of the goal itself and get lost in the minutiae of the every day steps that may or may not ultimately lead you to your goal.
Take the Grammy for example. There are some things I need to do: join the Academy, for example. Those are more tasks then goals, though. I need to have a project -an album, a song, a something that could be submitted for consideration by the Academy. But what? An album of songs? A single song? Design a package for a project (they give Grammys for design, too). Or maybe a video? Hmmm... see how easy it is to get lost in the minutiae?
Lately, I've been working on "DUMB" goals - even a few of my clients and colleagues admit that the DUMB approach is actually very helpful.
Here's how it works. DUMB goals are:
D - Doable
U - Understandable
M - Meaningful
B - Believable
Is this something that, with the existing resources and technologies available or known to you, can be done? Television was an extension of ideas that had been developed back in the 1800's. So it was most likely do-able, they just needed access to the resources. Radio waves were already transmitting across the country, so broadcast technology existed, they just needed to figure out how to tweak those waves to send images as well as sound.
Everything they needed was available, just not all in one place. It required some testing, experimenting and putting those pieces together - like a jigsaw puzzle, trying to make the pieces fit together.
So while it seemed unrealistic, it was, in fact, very doable.
"1000 songs in your pocket." Nothing could have been easier to understand when Steve Jobs uttered those words about a device that no one had believed was even possible. Funny enough, MP3 players existed before the Ipod. They were clunky, unsexy, and relegated to the realm of nerds and technophiles. MP3s had been around for quite a while, so it really wasn't a stretch to create a disc drive that would hold them and play them. The technology existed, so it was doable, but how to you explain what these little boxes do in a way that gets you move a million units?
1000 songs in your pocket is a very understandable goal.
There are a lot of folks that think I'm nuts, wanting to go for a Grammy. But it is meaningful to me. There's an aura of prestige around those little gramophone statuettes (Prestige is one of my triggers), it's also a symbol of recognition and acceptance from a field of my peers. Those things are meaningful to me. Maybe not to you, but because they are to me, I'm willing to do the work to achieve the goal.
If you set goals that aren't meaningful to you, why are you setting them at all? (Click to tweet)
To those that say I'm deluding myself into thinking I can win a Grammy, I say you don't have to believe it's possible. Only I do.
Owning dreams that are believable is one of the biggest mistakes I see people make. "I want to make a million dollars" someone will say to me, but when I take them through the threshold of belief exercise, they don't even believe it's possible for them to do so.
So many people believed the world was flat. They fought about it. But someone believed - and a few were willing enough to believe that they loaned some boats and supplies so this Columbus kid could go cavorting to the "edge of the world". Worst case scenario, they wouldn't get the boats back and there'd be one less weirdo on the planet.
Turns out that willingness is a big piece to allowing space for believability. If you're not sure you can believe in the possibility of your dream, are you at least willing to try to believe it? Are you willing to hold space that someone else might believe in it (and you)? Because I believe in you. If you're reading this right now, I'm cheering for you. I know you've got something special, and if you want it to happen, I want it for you.
So that's how I handle goal setting now. Forget SMART goals, I'm all about DUMB goals. Goals that are do-able, understandable, meaningful and believable to me. Forget what the rest of the world thinks! DUMB goals are a great idea.
There are those that would say it's a negative approach, but I've found it actually plays into a sort of "reverse psychology" - when people criticize your goals, call them dumb or whatever, you can say "Yep. They're DUMB alright. And I'm going to GO for it!"
My clients get it, and since it doesn't force them to reprogram their thoughts, it becomes a more effortless way to own your dreams.
So what say you? This is the first time I've really been transparent about my goal setting process. You may already be familiar with how I prioritize things (using The PEACE System), but this is the first time I've ever shared publicly my DUMB goal setting technique. I'd love to hear your thoughts and ideas about it.
"Dirt and dust - that's where it all begins. Digging in. Digging in.
You've got to lay a strong foundation before you make it to the ground floor."
- from "The Ground Floor" by Lisa Robbin Young
I'm writing lyrics again. It's been about (more…)
For some of us, there comes a time in life when it feels like everyone has given up on you.
You might even feel like giving up on yourself.
Don't.
As I write this, I've just returned from spending the day in the hospital with my oldest son. Suffice it to say he's on the brink of giving up on himself. He waffles, as I suspect many teenagers do, between thinking he's the greatest thing since sliced bread and seriously wondering why anyone "wastes" their time with him.
If you've followed me for any length of time, you know the trials (more…)
by Erin Margolin
[Editor's note: This is day 23 of the Be Your Own Guru series. Ever had a controversial project that you just KNEW would be amazing if you could get it in front of the right people? If you have ever wanted to rally a throng of people around your dream, if you've ever considered using crowdfunding to raise money for a project, here's a real-life example of someone who did it. I met Erin at a conference a couple of years ago, and never dreamed that she would one day be spearheading a campaign to support children with gay parents. The Gay Dad Project is a documentary that Erin and several of her colleagues are working on - and they raised more than $20,000 in support of that project. But it wasn't without it's hassles - and many lessons learned. I asked Erin if she would share some of those lessons, along with some encouragement for those of you that have a dream in your heart that may not be easy to bring into the world.]
Referenced in the video:
Learn more about The Gay Dad Project
The Gay Dad Project on IndieGoGo
ERIN MARGOLIN is a New Orleans native, writer, mama of three girls, and co-founder of The Gay Dad Project. After years of always saying yes she’s learned to say no sometimes, because she’s found that "yes" is best reserved for what matters most: her blog, the LTYM Show in Kansas City, and making a documentary about growing up with a gay dad a reality. She also loves books, antique typewriters, Kendall-Jackson Chardonnay, social media, yoga pants and playing Memory with her twins, who always, always win. You can connect with Erin on Twitter and Facebook, as well as on her personal blog.
By Doug Knight
[Editor's Note: This is Day 13 of the Be Your Own Guru series. Today, we roll into more of the "brass tacks" of building a Noble Empire. I met Doug at a local TEDx event, and was blown away not only by his passion for non-profit work, but also his ecclectic music tastes. Over the past year, I've come to learn how dad-gummed smart he is. If you're looking to dive into a new venture, this could be the kick start (or the warning flag) you've been looking for.]
A friend of mine asked me the other day, “How do you…you know… start something?” My friend was having trouble articulating what truly he was trying to get me to talk about, but after a round of drinks it came out a little easier to understand.
Ah…. got it. The old “High Risk, Tough-to-see-but-know-its-
It’s one of those weird things, especially now with our economic situation as a country (broke), as a typical American (in debt), and as a community (“get a real job” talkers). But I think the first thing I would say to someone who is even just considering such a move is to first ask yourself…. “Are you Happy?”
Now this “do what you’re happy at” talk is obvious to many and simple to say (hard to do). But I don’t just mean the personal happiness that you perceive in your dreams when you see yourself as the President/CEO/Chief Food Taster at Honkin’ Industries, Inc.
I’m not talking about money or being a boss per se; I’m talking about that happiness that happens when you live by a “Work Hard, Play Hard” mentality – where you’re not sure when you are working and when you are playing because both bring you so much JOY.
Being happy also doesn’t mean always in the positive column. You must also know (it is guaranteed) (more…)
