Tag: strategic planning

Business Models for Creative Entrepreneurs

Just hearing the words “business model” can conjure up spreadsheets, process diagrams, flow charts, and other stress-inducing imagery. But business models don't have to be stressful. Once you figure out your unique business model, you’ll like how sexy the results are: more money, meaning, and impact. More Raving Fans for your work, more freedom, and more time to focus on what’s truly important to you. The best part? It isn’t hard to figure out. The hard parts are sitting down to DO the work and then staying true to the business model that works for you. If you follow along today, you’ll even have some of that handled, too.

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Why "make six figures" (or seven) might be a horrible goal and what to do instead

I can't tell you the number of times I've seen "make six figures" come up on someone's annual goals. When I was a young entrepreneur, it was one of my goals more often than I care to admit. It felt like something I should be doing. Shouldn't every creative entrepreneur have a six figure business? […]

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Setting goals for 2019? Answer these questions first!

If you're like a lot of creative entrepreneurs, you might still be scrambling to put your goals down on paper for the year. In fact, several guru-types are only just now getting around to leading those goal planning workshops. The folks in A-Club and the Incubator did their annual planning before December, so that they could […]

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What Avengers: Endgame can teach you about content marketing

Marvel just dropped the official trailer for the upcoming film, Avengers Endgame. Filming began in August 2017, in the can since January, and in post production since October. Fans have been dropping concept trailers since August. But the current release date is scheduled for the end of April, 2019!   You can't buy tickets this early. So why drop […]

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Mistakes & Lessons From 10 Years of Hosting Live Events

In our last episode, I shared some tips to know if an event is worth attending or not. This week, it's only fair I offer some tips and lessons learned from my past 10+ years of doing live events. From basic teleclasses and online concerts to big, multi day virtual and in-person events, here are 8 lessons […]

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11 Signs You Need To Charge More [Creative Freedom S4E5]

This one’s all about the dolla billz, baby! Many creative entrepreneurs get emotional when it comes to price increases. So, what if there were an easy, external way to know that it’s time to raise your rates? What if there were 11 ways? Your wish is my command! Here are 11 external indicators that can […]

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Episode 5: 11 Signs You Need To Charge More

This is Season Four, Episode Five. This one's all about the dolla billz, baby! Whether you've raised your prices in the last year or the last month, it could be time to raise them again if they didn't go high enough in the first place. Many creative entrepreneurs get emotional when it comes to price increases. […]

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Are you being a hypocrite with your pricing?

One of the scariest topics for most of my clients - the one that brings with it the most baggage and emotional upheaval - is pricing. Right now, about half of my Incubator clients are stalled out on the decision to raise their prices. As early-stage entrepreneurs, there's a struggle between wanting to earn more […]

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3 Stages of Business Growth for Creative Entrepreneurs

How is it that one creative entrepreneur can have "instant success" while another puts in years of effort with little financial success to show for it? If that's a question you've ever asked yourself, you're gonna LOVE this week's episode! I've talked at length before about the myth of the big break, and the myth […]

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How to Use Content Marketing to Promote Your Creative Work

Is Content REALLY King? Back in 1996, Bill Gates wrote an essay for Microsoft insiders stating that Content was King – meaning that as the internet advances, it will be imperative to deliver timely, useful content in whatever form the platform demands. It was a statement so general that it easily became a meme for […]

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