Lisa Robbin Young

[Creative Freedom S6E4]

In today’s dose of empowerment for Creative Entrepreneurs, we’re getting tactical and practical. By that, I mean, we’re looking at your planning for your business. Now, I don’t mean business plans - which I believe are mostly useless for creative entrepreneurs who aren’t looking for external funding. There’s a much simpler and easier way to do them - which we’ll talk about in a future episode. 

Instead, I’m talking about strategic planning and goal-setting for your business.

I know. I know. It’s March, and I hear you saying, “Lisa. Why are we talking about goal setting and planning now, when the year has already started?

Because if you’re like some creatives I know, you’re still in recovery from 2020, which was a hell of a ride in more ways than one.

The end of Q1 is hot on your heels here in March, so it's a GREAT time to reflect and re-set for the remainder of the year if you've already done your annual planning. OR, you can get your year in gear now and set yourself up to be on track for the rest of 2021.

This episode shares 5 tips to help you get your strategic business planning done for the next 12 months - whenever the year begins for you!

Check out the show to learn more.

Listen To The Podcast

Download Season 6 Episode 4 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • How business planning and taking a road trip have a LOT of similarities
  • The importance of regular planning and review periods
  • The biggest problem 2020 showed us about REACTIVE planning.
  • How your business can use a S.W.O.T. to make faster progress
  • SMART goals don't work - and why we use DUMB goals instead
  • Why your CONTENT needs to be part of your strategic planning process
  • ...and the proverbial "more" that we regularly speak of.

Mentioned in this episode

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"Your Breakout Year" is a parody of "Breakout", originally recorded by Swing Out Sister. Parody lyrics by Lisa Robbin Young.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S6E3]

We started talking about business models in our last episode. Don't let your eyes glaze over because whether you like it or not, you've already GOT a business model. So, it's important for you to have a better understanding of how they work and - more importantly - which business models are best for your creative entrepreneur type.

This week, we're taking a closer look at how each creative entrepreneur type can take advantage of these different business models. Sure, you can have any business model you want, but each creative type needs to focus on doing business in a way that's in alignment with their strengths.

That's what we're looking at in this episode.

The podcast "deep dive" this week shares an example of how a Chaotic Creative can transition from a product-based business model to one that is more profitable and capitalizes on the boutique nature of a high-touch, personalized business.

Check out the show to learn more.

Listen To The Podcast

Download Season 6 Episode 3 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • Three different business models and the pros and cons for each creative type
  • How Chaotic and Fusion creatives differ when choosing a product-based business model
  • Why you probably SHOULDN'T start with a hybrid business model

Mentioned in this episode

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"Do What Comes Natural" is a parody of "Natural", originally recorded by Imagine Dragons. Parody lyrics by Lisa Robbin Young.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S6E2]

We have gotten such great feedback on the new season of Creative Freedom! Thank you! If you haven't seen the first episode yet, what are you waiting for?

Close your eyes for a minute and think about Katy Perry - you know, the strong-willed, powerhouse vocalist behind Roar and Firework. See her in all her glory.

Okay, now that you've got that image in your head, try to imagine her singing her edgy songs about... Jesus.

Yeah. I know. That was weird, right?

Well, Katy Perry started her singing career as a Christian artist. SERIOUSLY! She signed a record deal and released her first album in 2001 as "Katy Hudson" - her real name, btw.

It flopped. It took 7 years of trial and error before her second album made it to the airwaves and made Katy the candy-coated pop star we know today.

Whether you love her or hate her, she's got an amazing brand that's immediately recognizable in a niche that's unlike anyone else in the industry.

Wanna know how you can do the same thing?

This week, the podcast takes a deep-dive look at Katy and Shania Twain to show you how to carve out your own profitable niche in your industry. BOTH of them came from a musical world that was different than the one they ended up in. It required a little patience and courage to make the jump... and it made all the difference.

Check out the show to learn more.

Listen To The Podcast

Download Season 6 Episode 2 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • What you, Katy Perry, Shania Twain, and Betty Rizzo have in common
  • How to use the Creative Freedom Business Model equation to help you find your niche - even if you don't have a lot of data to determine if your niche is profitable yet.

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"Worse Things" is a parody of "There are worse things I could do", originally recorded by Stockard Channing for the motion picture "Grease". Parody lyrics by Lisa Robbin Young.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S6E1]

We are FINALLY back with a new season of Creative Freedom!

It has been a journey to get here, but this season is shaping up to be the best so far. We've also got a new feature this season - music videos! It's something I've been wanting to play with for a while, and I'm still scared out of my mind about doing them. I think it takes the opening to a new level, though, so I'd love to hear YOUR thoughts.

If you've only been listening to the podcast or watching just the video show, you're not getting the full meal dealio. I mean, the topics are usually the same, but we also do things that are unique to each format. We go deeper on the podcast, with more examples than we can squeeze into the video show. But the video show gives us a place to have more fun with the musical elements.

And, I haven't abandoned my writing roots, either! Since our last episode aired, I've added a bunch of posts on the blog - stuff that will never appear in on the show!

Why do I do this to myself? One, I'm a Fusion creative, which means I like to do a lot of different things. But also, we have a pretty diverse audience, and I want to do what I can to reach you where you're at. SO... we do a lot to bring you insights and inspiration in a variety of ways.

I'm also looking at bringing back the live Q&A. I know. I know. I don't recommend that everyone do #AllTheThings - especially not at the start. But as long as it's still fun for me, we're going to keep at it!

We kick off this season with a look at how to build a business that's true to you. You know... a business that keeps you from selling your soul! How do we do that?

T.A.D.A. - An acronym we developed to help you listen to what's really on your heart and bring yourself and your business into alignment (or back into alignment) with what's true for you.

Check out the show to learn more.

Listen To The Podcast

Download Season 6 Episode 1 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • A recap of 2020 (for better or worse)
  • How I make decisions about my business model
  • How T.A.D.A. helps you stay true to yourself
  • Why your body is like a smoke detector (and how to know when it's something serious)
  • Why "If I ain't feelin' it, then I ain't doin' it!" is bad advice.

Mentioned In This Episode

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"Be True To Yourself" is a parody of "Be Good To Yourself", originally recorded by Journey. New lyrics by Lisa Robbin Young.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/