Tag: Sales

How to Use Content Marketing to Promote Your Creative Work

Is Content REALLY King? Back in 1996, Bill Gates wrote an essay for Microsoft insiders stating that Content was King – meaning that as the internet advances, it will be imperative to deliver timely, useful content in whatever form the platform demands. It was a statement so general that it easily became a meme for […]

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Do You Really Need a Customer Avatar?

I am a sucker for procedural dramas. Criminal Minds and NCIS are staples in my late-night viewing. My husband and I have sort of a "silent bet" running on each episode. The first one of us to figure out "whodunnit" gets bragging rights for the night. Usually, it's me. Sometimes I get it wrong, which […]

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Make Marketing Easier and Get Out Of The Artisan Trap

Welcome to Day Three of the Creative Freedom Challenge! Catch up here: Day One | Day Two One of the most important first steps for a creative entrepreneur to make is getting clarity - around what really matters to you and making the transition to doing more of your Great Work in the world. Today, we're […]

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Growing your business is a heck of a lot easier when you know your creative entrepreneur type. Take my free assessment today!
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