Tag: marketing

How to Use Content Marketing to Promote Your Creative Work

Is Content REALLY King? Back in 1996, Bill Gates wrote an essay for Microsoft insiders stating that Content was King – meaning that as the internet advances, it will be imperative to deliver timely, useful content in whatever form the platform demands. It was a statement so general that it easily became a meme for […]

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Creative Freedom Special Edition: Money Talk With Mark Silver

A couple of years ago, I was hired on as the Marketing Director at Heart of Business. It didn't last long, and yet a whole bunch of great learning came out of it (for all of us!). Mark Silver, the founder, and I developed a stronger friendship and keep respect for what we each bring […]

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How To Ethically Market Your Business During A Tragedy: 3 Considerations

With all the tragedies and depressing headlines of recent weeks, it would be easy to close up shop, dig a hole, and hide yourself away for the rest of your life. There's a lot of hurt in the world, and marketing your creative business might seem a bit - shall we say frivolous? - during […]

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Do You Really Need a Customer Avatar?

I am a sucker for procedural dramas. Criminal Minds and NCIS are staples in my late-night viewing. My husband and I have sort of a "silent bet" running on each episode. The first one of us to figure out "whodunnit" gets bragging rights for the night. Usually, it's me. Sometimes I get it wrong, which […]

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What Paul Simon Taught Me About Marketing

[First, an announcement: Congratulations to Jill Stodola, who won the random drawing for a copy of Nely Galan's book, "Self Made". Now, on with the show.] My Aunt Sue was a fixture in my childhood. She was also somewhat of a role model for me. She was a federal employee, she had a social life, and […]

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Marketing is "baked right in" With The Show And Tell Technique

Welcome to Day Four of the Creative Freedom Challenge. Here are links to Day One, Day Two, and Day Three so you can stay on track. Today, I'm sharing an example of heart-centered marketing in action using what I call the "show & tell technique" It's a great way to bake the marketing right into […]

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Make Marketing Easier and Get Out Of The Artisan Trap

Welcome to Day Three of the Creative Freedom Challenge! Catch up here: Day One | Day Two One of the most important first steps for a creative entrepreneur to make is getting clarity - around what really matters to you and making the transition to doing more of your Great Work in the world. Today, we're […]

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Sorry Lewis: The 5 REAL Must Haves for a Powerful, Irresistible Personal Brand

There are those who might scoff at me for calling out a guy like Lewis Howes. After all, he's a pretty good guy, he's got a new book coming out this fall (I've read the first chapter, and so far, so good), and the value he shares on his podcasts is life changing for many. […]

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12 crazy holiday marketing promotions + 1 heart-centered idea that works year round

Here in the U.S., it's almost Thanksgiving, which means, black friday, cyber monday, and a whole lot of campy, cheesy, in-your-face marketing to ply you into buying more "stuff" to make your holiday complete. Blech. It's one of the reasons I do an annual give-back campaign each November around the anniversary of my launch of The […]

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Cheerios & Howard Stern: What You Can Learn About Your True Voice

[Note: This isn't a topic I get to blog about much, because, well, my skin color is usually irrelevant to the work I'm doing in the world (funny how that works, huh?). I've been very fortunate that the bulk of the racist remarks I've dealt with in my life stemmed from ignorant classmates during my […]

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