Tag: marketing

Blueprints and cookie-cutter concepts can only take you so far. Heck, we use them when we build business models. We start with the same framework for every person we work with. But, like a good builder, we don’t stop at the blueprint. That’s the what. We also need the “how”. We take that model and help them see how to implement it in ways that work for them.

It's finally Season 7! It has been a long road to get here, and I’m so excited to be digging into the new content this season - all around helping you overcome the passed over paradox and step more confidently into your Great Work. To Be that star in your market, instead of a best-kept secret.

This episode is about building a community network and finding the right moments and opportunities to tap into those communities for business growth and visibility.

This is the LAST episode of season 6!!!I am ready to CELEBRATE with this week's episode where we dig into the questions I recommend asking yourself before you decide you are ready for coaching.

Today, I’m sharing the biggest money blocks for each creative type. Because, while we’re all unique, we do carry a few patterns in our types that can put up BIG roadblocks to our business growth and success.

There are lots of potential ways to increase your profits, but today I’m focusing on the 3 things that most directly impact your profitability and help you experience true creative freedom. 

There are also a lot of “feels” that come up around pricing. Today, I want to tackle one of the most common concerns I hear from entrepreneurs with an existing book of business: How do I raise my rates so that I don’t lose my current clients or come off looking like I’m only in it for the money?

There’s probably nothing people hate more than to be sold to. And maybe you’re even thinking to yourself:

"I don’t want to be that slick, sleazy salesperson and have to push, push, push all the time just to keep my nose above water."

What can you do? Listen in to find out!

In our last episode we talked about how to find folks and I intimated a little bit about the need to talk TO them, not AT them. But we didn’t get into specifics of how to do that - what to say, etc.

I don’t want to leave you hanging. So, that’s what this episode is all about.

A moment of truth telling: Finding your audience is actually more about them finding you.  Being a lighthouse, in many respects, for your right people who need a safe harbor from the storms of their world.

What kind of a light are you shining out there? Where does that light come from? 

Today, I want you to understand the principles behind finding your target audience - how to determine if you’re talking to the right people in the first place, and if not, what may need to shift so that you can actually FIND these folks!

Last episode I talked about how Taylor Swift pivoted to a new music genre...and she’s not the only one. Fine artist Henri Matisse and lots of companies have started down one path, decided it’s not working for them (or has stopped working for them), and turned to something new. So yes, pivots are a thing, and they absolutely CAN be done successfully, but how do you know if it is, in fact, time to pivot? Listen in to find out today.