Nickelback. That band everyone loves to hate. Well, thanks to a lot of stock video footage, their rock anthem is now a parody of what it takes to get more visibility in your creative business.
Want to remind your customers of your creative business and develop a sustainable marketing strategy? Check out Episode 6 of the Creative Freedom Show today.
Special thanks to our Patrons for your continued support.
"How I'll Remind You" is a parody of "How You Remind You", originally recorded by Nickelback. Parody lyrics by Lisa Robbin Young.
If your business is running you ragged and your clients are a PITA, this video is for you!
This is the full version of the musical parody for episode 3 of Creative Freedom Season 6.
Inside this episode, we're taking a closer look at how each creative entrepreneur type can take advantage of different business models. Sure, you can have any business model you want, but each creative type needs to focus on doing business in a way that's in alignment with their strengths.
Check out the episode to learn more.
Special thanks to our Patrons for your continued support.
"Do What Comes Natural" is a parody of "Natural", originally recorded by Imagine Dragons. Parody lyrics by Lisa Robbin Young.
This week we’re going to focus on brand visibility, but not until I tell you a story about Marvin the rooster. That’s right, a neighbor’s stray rooster is going to teach the importance of brand visibility for your company.
After the recent storms in Mississippi, Marvin has been seen strolling up and down our quiet neighborhood street, stopping traffic, blocking our driveway, and waking me up with his obnoxious crowing at 3am every day this week.
I always know where he is because he’s got an unmistakable sound. There’s another rooster somewhere else in the neighborhood who doesn’t crow nearly as often, and I can tell them apart.
Yes, Marvin has branded himself, and it feels like he is EVERYWHERE in my life right now. I can’t get away from him. Even when I chase him off, he’s right back a few hours later.
So... how do we grow brand awareness as a creative entrepreneur? It’s all about showing up consistently to your target audience and having a great logo that draws people in and creates an impact.
As I mentioned in my last episode, consistency and frequency are not always the same thing. No, you can’t just post one youtube video and call it a day - but you don’t have to post multiple times a day either.
It really boils down to finding a rhythm you can commit to for a while, mapping out your visibility strategy - and yes, we’ve got a downloadable in the Rising Tide Learning Library to help you with that.
This episode walks you through finding a rhythm you can commit to for a while and mapping out your visibility strategy.
Check out the show to get started.
Inside this episode, we're talking about:
Rising Tide community members can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
"How I'll Remind You" is a parody of "How You Remind Me", originally recorded by Nickelback. Parody lyrics by Lisa Robbin Young.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
In this week’s dose of empowerment for creative entrepreneurs, I’m keeping my word. Last time, I told you we’d dig into how to build a sustainable marketing strategy for your business. It begins with knowing your stories, so before we go any further, be sure to download your copy of the mini workbook inside the Rising Tide learning library that accompanies this episode. Think of it like a study guide that’s going to help you make your content marketing plans go a whole lot faster from here on out.
Let’s also address the elephant in the room when it comes to creating content and then marketing said content: Burnout. Decision fatigue, and the sheer volume of tasks that have to be done to create and promote that content.
Too many folks have equated consistency with frequency - myself included. But they are NOT the same thing!
So how do you develop a profitable, sustainable marketing strategy that doesn’t lead to burn out? The good news is that it’s totally possible.
This episode shares 3 sustainable business practices that help to pull you out of the content hustle and step into the creative freedom you crave.
As a friendly reminder - this month I’m leading the Cashflow Creator workshop - a small group intensive where we take a long hard look at your business model. You know: You + why + who + what + how. All things that will help bring the tips from this episode to life for your business!
Check out the show to learn more.
Inside this episode, we're talking about:
Rising Tide community members can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
"The Content Hamster Wheel" is a parody of "Running Just To Catch Myself", originally recorded by Mark Schultz. Parody lyrics by Lisa Robbin Young.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
In today’s dose of empowerment for Creative Entrepreneurs, we’re getting tactical and practical. By that, I mean, we’re looking at your planning for your business. Now, I don’t mean business plans - which I believe are mostly useless for creative entrepreneurs who aren’t looking for external funding. There’s a much simpler and easier way to do them - which we’ll talk about in a future episode.
Instead, I’m talking about strategic planning and goal-setting for your business.
I know. I know. It’s March, and I hear you saying, “Lisa. Why are we talking about goal setting and planning now, when the year has already started?
Because if you’re like some creatives I know, you’re still in recovery from 2020, which was a hell of a ride in more ways than one.
The end of Q1 is hot on your heels here in March, so it's a GREAT time to reflect and re-set for the remainder of the year if you've already done your annual planning. OR, you can get your year in gear now and set yourself up to be on track for the rest of 2021.
This episode shares 5 tips to help you get your strategic business planning done for the next 12 months - whenever the year begins for you!
Check out the show to learn more.
Inside this episode, we're talking about:
Rising Tide community members can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
"Your Breakout Year" is a parody of "Breakout", originally recorded by Swing Out Sister. Parody lyrics by Lisa Robbin Young.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
We started talking about business models in our last episode. Don't let your eyes glaze over because whether you like it or not, you've already GOT a business model. So, it's important for you to have a better understanding of how they work and - more importantly - which business models are best for your creative entrepreneur type.
This week, we're taking a closer look at how each creative entrepreneur type can take advantage of these different business models. Sure, you can have any business model you want, but each creative type needs to focus on doing business in a way that's in alignment with their strengths.
That's what we're looking at in this episode.
The podcast "deep dive" this week shares an example of how a Chaotic Creative can transition from a product-based business model to one that is more profitable and capitalizes on the boutique nature of a high-touch, personalized business.
Check out the show to learn more.
Inside this episode, we're talking about:
Rising Tide community members can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
"Do What Comes Natural" is a parody of "Natural", originally recorded by Imagine Dragons. Parody lyrics by Lisa Robbin Young.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/