Lisa Robbin Young

Every day, we're tasked with thousands of decisions.

How many? Well, Cornell University researchers said we make about 226 decisions just on FOOD in an average day.

The total number for adults is somewhere in the range of 35,000 decisions a day. Many of them are impulsive, and logic-driven (pro/con, etc.), but that's STILL a lot of remotely conscious decision making each and every day of your adult life.

Kids only make about 3000 decisions a day. Ahhh, those were simpler times, right?

Ten times more decisions and much less time in the day to process them all. What to do?

Here's a decision making tool that I've used for myself and my clients for years now - one that gets immediate results and gives you clarity when you've probably been feeling stuck on something for a while, maybe even overwhelmed at the prospect of having to choose from several equally appealing (or unappealing, as the case may be) options.

I call this my "messy room" technique.

This is just one of the tools you'll be working with in Your Breakout Year - my summer workshop for creative entrepreneurs. This program is designed to help you map out AND implement a clear path to a six-figure annual revenue stream.

  • You begin by closing your eyes and imagining each option on a blank sheet of paper.
  • Now crumple the paper and throw it on the floor. Do this for each of your options.
  • Can you see the messy room? All those options, all that wadded up paper on the floor? Oy. What a mess, right?
  • Well, now it's time to clean up. Which piece do you pick up first? You can't pick them all up at the same time, and you can't just leave them there. You've got to clean up the mess of ideas you've made, so which piece gets picked up first?
  • Take your time. Wait until one piece starts to "call out" to you louder than the others.

THAT piece is the idea/concept/decision that holds the most energy for you, so that's where you need to act first (yes, even if you don't WANT to, which is another thing altogether).

The Brain has different ways of making decisions...

The brain is a funny thing. When we take something out of one modality into another, our brain gets to work on the problem in a different way. By changing the way you assess the situation (from emotional or logical to visual), your brain has a new way of looking at the problem. The old block (which is probably a conflict between emotional and logical) is interrupted and you're able to make a decision so that you can move forward.

Often times, it doesn't matter what you decide, only that you finally make a decision so that you can get momentum again. So even if you "randomly" select a paper ball, you've made a decision and can move forward.

If you're a tactile processor, you might ACTUALLY write each option on a piece of paper and throw them on the floor. But then you've got a lot of cleaning up to do, which is totally NOT my jam. 🙂

Like I said, the messy room technique is is a powerful tool that's quick and easy to use to get clarity now, and get moving again.

Whether you're starting from scratch, been hobbling along at this for a while, or you're ready to expand and add a new revenue stream to your creative business, Your Breakout Year is the exact process I've used with clients - for over a decade now - to help them get clear on what really matters and build out a business model that gets them there faster, with less hustle, and more ease.

Courses and classes alone don't get the job done. You'll just end up with a lot of information and zero implementation. This is an implementation-heavy program because I believe that if you do the work, you'll get results. So doing the work is baked into the program. No "learn now, implement later" in Your Breakout Year. Implement as you learn, decide what works and what doesn't, cut the fluff, and see real financial results in your business.

There are still a few spots left for early bird pricing, and a 4 installment payment option to make it budget friendly.

If you're ready to find your right audience and make good money doing what you love without selling your soul, join me for Your Breakout Year.

No sooner had I finished my lunch when the phone rang. It was my oldest.

"Hey, are you okay?"

"Not really, Mom. Aunt Dian died."

Less than an hour later, I was on the road to Michigan. 9 hours later, I'm crashing at my ex-husband's house for the night. That meant I wasn't able to have any studio recording time this week to film new episodes of Creative Freedom for you.

And that turned out to be an important business lesson I didn't want you to miss.

Life Happens: How do you handle it?

People are born. People die. Stuff happens in "the in between years." You leave a thumbprint on the lives of many people in those years.

As a creative entrepreneur, our work is often an extension of who we are. It's not like you can put it on the shelf at 5pm and call it a day. It follows you everywhere, like a toddler who just wants more Mommy time. It wakes you from sleep. It keeps you up at night.

So it can be hard to really step back and NOT work on your business in some form or another.

In theory, I suppose you could say that we never REALLY step away, since inspiration is everywhere. But taking an intentional break is important to restore your spirit. ESPECIALLY if someone close to you has died.

This week's Special Edition episode is me, after a good bout of ugly crying, explaining why I'm taking a short hiatus.

Taking a break is good for business

Taking a hiatus is a great way to get a fresh perspective. I was already planning changes and updates to the Incubator, A-Club, and my coaching program, but hadn't had the bandwidth to really consider how I wanted to handle it. This time away frees up my brain to work on all the "back burner" stuff that's been marinating. And the best part is that my brain handles that without my intervention. I can be focused on my family, my own self-care, and just being present to the grief and mourning that I need to process.

Even when you're not grieving, a hiatus can be helpful to clear your head and give you a fresh perspective on your life. Unlike a day off, a vacation or a retreat, this is an intentional abstention from work-related activities for an extended period of time - usually longer than 2 weeks. Television shows have an "off season" when they are on hiatus. It gives the writers a chance to prepare new content and the actors a chance to get away and focus on other projects. That's what this is, only much shorter.

You won't see me on social media much. There won't be any new blog posts, and the newsletter probably won't go out - any training you've signed u for will still go out as scheduled, and you can still take the free quiz and get your results right away. And I'm still here, I'm just taking a big step back for a couple of weeks while my heart heals.

But I'll be back, so if you've got a question you'd like to see me answer, contact me and let's add it to the list. In the meantime, hug your loved ones. In the end, they're everything.

One of the scariest topics for most of my clients - the one that brings with it the most baggage and emotional upheaval - is pricing. Right now, about half of my Incubator clients are stalled out on the decision to raise their prices. As early-stage entrepreneurs, there's a struggle between wanting to earn more and not being convinced that they can/"should" raise rates, for fear that they can't get enough clients to pay them the higher rates when they've been struggling at a much lower rate for a while. What they don't realize is that those lower prices are appealing to the wrong kind of audience, and until they can clear their head trash, they'll stay stuck at the lower pricing.

The myth of charging what you're worth

Although I've used the phrase before, I don't believe you can really charge what you're worth. First of all, you're a priceless masterpiece. No one can define your worth. They can, however, decide how much their willing to pay for your Great Work. You can influence that decision, but ultimately, it rests with the buyer. So it's less about charging what you're worth and more about telling a compelling story so that potential buyers are willing to pay your asking price. As Tara Gentile says "Pricing tells a story".  So what story does your pricing tell?

More often than not, pricing brings out a lot of hypocritical behavior. This week's episode explains how your inner hypocrite could be running your business into the ground.

Does your "inner hypocrite" control your pricing (or your business)?

Have you had moments in your business where you said one thing was important, but your actions revealed some other motivation? Have you experienced this "out of integrity" moment with other business owners? How did you handle it? Share your thoughts in the comments and be part of our Rising Tide.

Need support for your creative business? I have two openings in the Creative Freedom Incubator. Applications are accepted on a first-come, first served basis. If you're not ready for that level of hands-on help, join the growing community of supportive creatives in A-Club. We're here to help you grow.

I think it was my grandmother who first told me that you never get a second chance to make a first impression. I was going to her church for Easter Sunday, and, of course, I had to look my best. I was representing my family, I was showing up for God, and (probably most important to Grandma) her reputation was at stake.

It only made sense to put my best foot forward. I had to be well dressed, well groomed, AND well behaved. No pressure.

Then, maybe a year or two later, I heard it again, in a shampoo commercial.

So it's no wonder that those words strike fear into the hearts of many creative entrepreneurs when they attempt to bring their Great Work into the world (especially for the first time).  One wrong move, one slip, and it's all down the tubes. Everything's over. Cash it in. We're done. Between that sentiment and the old saw about opportunity only knocking once, it feels like the stakes are incredibly high.

But are they really?

Is Eminem right about opportunity?

Do you really only get "one shot, one opportunity to seize everything you ever wanted, in one moment"?

Well, yes and no. Mostly no. Sir Richard Branson says that "opportunities are like buses; there's always another one coming." But there are things you can do to prepare yourself for the moments when opportunity comes a knock-knock-knockin' on your door. This week's episode explains.

How to be ready for your next opportunity

Here's the "quick and dirty" summary from this week's episode:

  1. Say no to distractions - whether they are time distractions like email and social media, or commitments that pull your focus from what really matters, offloading those distractions ASAP will go a long way toward opportunity readiness.
  2. Have a clear end goal - saying "no" by itself will just feel like depravation. What are you trying to move toward? Make sure that when you're saying "no" it gives you spaciousness to be able to say "yes" to what really matters.
    Remember: The best opportunities aren't always about fame & fortune. It's the ones that move you closer to your ultimate goal. (Tweet this)
  3. Practice and hone your craft - Seems obvious, I know, but so many people reach a level of competence and then just assume they can "wing it" when opportunity comes knocking. Actors do "pick up" rehearsals between performances to maintain momentum and stay fresh. Musicians do "sound checks". There's always an opportunity to rehearse or practice some element of your craft. Deliberate practice pays dividends.

Where's your next opportunity?

Mike Michalowicz, a friend and author of the book Surge, explains that surfers can't ride every wave. They have to be able to get in front of it and be ready to stand up and ride. If the wave is too far away (or even too close up), they can't get in a good position to get up and ride. And if they chase every wave, they'd spend all day paddling and never get the chance to hang ten.

Waves are plentiful, so it's less about hitting every wave (or even finding the perfect wave), and more about being selective in the opportunities you take so that you can spend less time paddling and more time riding. Will you wipe out sometimes? Sure. But that's part of what keeps everyone from surfing: you have to be willing to wipe out a few times in order to catch the big wave.

How are you preparing for when opportunity knocks?

What do you need to say "no" to, so that you can say "yes" to what really matters? Share your thoughts and ideas in the comments and be part of our Rising Tide.

If you need support, encouragement, and help bringing your vision to the world and preparing for your next opportunity, Accountability Club is now open for enrollment. Only a few seats remain, and I'd love to see you inside this community of doers. Our next training call is Feb 25!

Some dreams take a lifetime to come true... especially if you do it all by yourself.

Jim Bishop's dream started when he was 15. For some inexplicable reaason, he found himself drawn to the mountains just above his home in Pueblo, Colorado. One day he found himself staring at a for sale sign on a plot about 2 acres in size.

He had to have it.

He scrimped and saved all summer doing odd jobs and working in his father's ornamental iron shop. He was too young to buy the property himself, so he asked his parents to take his money and buy the land. He spent many summers with his dad on that property. As an adult, he eventually decided to build a stone cottage, using the resources all around him. He cut and milled his own lumber, placed and cemented stones from the property, and as he continued to build, people started asking if he was building a castle.

That gave him the idea to actually build a castle.

No architect's plans... just a vision for one room that grew into two, then more. Then a second level... and turrets... and spires. What started as a stone cottage in his 20's has turned into this glorious castle, which has taken his entire lifetime to build.

Bishop Castle

What this video fails to tell you is that the ONE man who built this castle, did so by hand over the course of decades. Some people offered to help, but like so many well-meaning people, the help never materialized.

#frustrating

Undaunted, Jim kept plugging away as he was able - on his own - one stone at a time. Jim has touched each stone an average of 6 times as he sized, placed and cemented them during construction. You wouldn't know looking at it that Jim is afraid of heights, would you? The fact that he placed each stone one at a time meant a gradual ascension, which gave him time to get used to the height as he built each layer of stone upon stone.

All these years later, and through the generous donations of recycled and reclaimed materials, there's now a bevy of castle features - including a ballroom, a portcullis and bridge at the entrance, and an ornamental dragon Jim fashioned out of recycled stainless steel and a canister from a hot air balloon.

Bishop Castle is open to the public year round, free of charge (Jim and his wife still live there).

Don't let anyone tell you that you can't build your dreams. You can do it. Even if you have to do it all by yourself, one stone at a time. It may take longer, but if Jim Bishop's work is any indication, you might surprise yourself at just how high you can go - and it will be all the more fantastic when it's complete.

Oh, and yes, the dragon breathes fire, too.

Hello dear one!

I have never been a big comic book fan. When I was a kid, I wanted to read "real" books. "serious" books. So comics were not part of the equation. Plus, I have an addictive personality, so that would be one more thing on which to spend money I didn't have.

So this whole resurgence of comic book films has been fun for me - to explore the heroic stories of these legendary heroes (many of which I wasn't remotely familiar with before the films). I'm one of those people comic book purists probably hate: I didn't read the books before I watched the movies.

Oh well.

Before this resurgence, the closest I could identify to a superhero was Wonder Woman - you know, the Lynda Carter version (again, never read the books, y'all!). She was something for my pre-teen, 80's self to look up to. But as an adult, I felt more drawn to action heroes like MacGyver, Jason Bourne, and the like.

Then came Captain America.

I admit, if it hadn't starred Chris Evans, I probably wouldn't have thought twice, but he seems like one of those really nice guys in Hollywood, so I went to check it out.

It just gave me another reason to love Evans. It also gave me a new hero.

One that reminded me of you.

In the movie, Steve starts out as this gangly little weakling of a kid (oh, and did I mention, he's an artist, too?). Through the miracle of "modern" science, he becomes Captain America.

But the core of Steve - that which made Captain America - was there from the beginning.

This is what I see when I look at you.

I was working on Pinterest lately, crafting a branding board for a client project, and came across a pin of this painting:

Captain America 1 by crymeouts on deviant art
"Captain America 1" by Crymeouts on DeviantArt

Here's little Steve, with all his heart, hustle, and commitment to the cause - regardless of his size or stature. He knows the person he's capable of becoming, even if the rest of the world doesn't see it yet.

Then, there's Captain America. He TOWERS over little Steve, yet, he's the same guy. The same heart. The same hustle. The same commitment to his cause, his beliefs, and what really matters in his world.

They are the same, even if the world doesn't always see it that way.

But that is how I see you.

I see you when you show up in your "small" self, just wanting to bust out. Ready to jump on your metaphorical "grenade" to save the lives of the people that matter most to you. I see you striving to be as big and strong as you know how to be. I see your "Captain America-ness" trying to burst out of you.

I see your potential - in all the various ways it can manifest: strong leader, successful business owner, deeply spiritual human, loving spouse and parent. I see your struggle for balance, your desire to win - but win something with meaning. To have a meaningful life, a beautiful living doing what you love in ways that inspire the world.

THAT is how I see you.

You don't need some crazy serum concocted by a mad scientist to get to where you want to be. That's just the window dressing that makes it easier for the world to appreciate who you already are. Steve was Captain America all along. The world just didn't know it yet.

I know what's inside you

I've seen it. I see it every day. I've lived it. I've had to look my own potential in the eye every day. Sometimes I see Steve. Other days, I'm clearly my own Captain America.

But it's all there, all the time. I know it, because I've lived it.

And I see it so clearly in you.

Thank you for letting me glimpse your awesomeness. Thank you for letting me shine a light so that the world can see your Captain. You have SO much to offer the world - even if the world doesn't get it yet.

I do. And I'm grateful to be part of your journey of awesomeness.

Love always,

-Me

In my house, there's a never-ending battle that's almost as epic as the fight for the remote control.

The thermostat.

My husband likes it hot. He closes the vent in our room and bundles under at least two blankets even during Summer!

My son likes it cold. If it's warmer than 65, he'll turn the thermostat down to 50 because he thinks that'll make it colder faster.

Me? I like it in "the dead zone" - a comfortable 70-72 degrees. Not too hot, not too cold.

Needless to say, we've had a few arguments about this. In fact, hubby and I are finally switching sides of the bed this week because he's been sleeping closer to the vent (which is why he keeps closing it).

But...even more datstardly than our family fight for the house thermostat is the epic battle that's been going on between my ears for years with my metaphorical "success thermostat".

Do You Have A "Success Ceiling"?

You may have heard it called an upper limit problem - that's a term Gay Hendricks used in his book "The Big Leap." Like a thermostat, our brains have a "success set-point" that keeps us comfortable. When we get too far below that set-point, we get uncomfortable, and start working to turn up the heat on our success. But I had a cap on what I believed I deserved. My "success ceiling" was a set-point that actually kept me earning poverty-level wages. No joke!

It was as if every time my money situation started improving, or things started going very well for me, invariably something would happen and things would start to fall apart. My success set-point kept trying to cool things off just as I was heating up!

Under-earning Is A Symptom of An Upper Limit Problem

In her book "Overcoming Underearning" Barbara Stanny says that "money is a metaphor" and that "under-earning is a symptom" - specifically a symptom of a lack of self-worth or self-love. It manifests differently for each person, but ultimately, it centers on a success ceiling/upper limit problem around what you think you deserve.

This week's episode of Creative Freedom revels how to know if you're a chronic under-earner, how I discovered my under-earning success ceiling, and how I've worked to eliminate my upper limit problem in my own life. Oh, and you'll hear bits of my U2/Journey mashup from the 300 songs project.

Are YOU An Underearner?

One look at the Symptoms of Underearning from Underearners Anonymous and you'll have a better idea of whether or not your current financial state is because of a conscious choice to live on less, a short-term slump, or a chronic condition that's due to something deeper.

3 Steps to Resolve Your Upper Limit Problem

AWARENESSACTION

1. See the truth and OWN it. Just like a real thermostat setting, we have to make adjustments if we want to see things change. For most of us, we can't just "flip a switch" and solve the problem. Further,  the "temperature" of our situation will most likely change gradually. You can't go from 32 degrees to 70 degrees in a matter of seconds - it takes time to turn up the heat! Decide on your new direction. What's going to change for you? Then commit to it, and be willing to make small (even microscopic) changes as you move toward your new set-point. The smaller the better actually. It might feel more tedious and time consuming, but micro-commitments are more likely to stick and lead to lasting change because they don't activate the fear centers in your brain. It's the fear center that triggers the thermostat to go back to what's "comfortable" - clearly a relative term when it comes to success.

2. Be wary of people who aren't used to your new settings. They will be uncomfortable (so will you). I have a colleague that says "new level, new devil". Remember what I've taught you before - you train people how to treat you based on what you've come to accept from tehm and what they've come to expect from you. Changing your success thermostat means you're changing the expectations. Some people won't like that - get used to it. It happens. The key is to recognize when people are trying to change your settings and stay the course even if things start to get a little (okay, a LOT) uncomfortable.

3. Believe you are worth it and stay vigilant! This is where all the micro commitments make a difference. Trying to re-program your brain to overcome years of unconscious programming ain't easy. When you've believed for decades that you're not capable of achieving a certain level of success, your brain may have difficulty accepting new ideas that seem to fly in the face of that old understanding. You need to keep looking for evidence for the file clerk in your head that says you are capable. Celebrate your wins even if they seem "small" or "insignificant" - the file clerk doesn't judge.

Eventually, the new set-point will feel comfortable. It takes time and patience, but it's totally doable.

Have you overcome an upper limit problem? Tell us about it!

Under-earning is one of the most prevalent problems of the creative community. From working for "exposure" to donating our time and offerings to way too many worthy causes, creative entrepreneurs need to reclaim their money making power! If you've overcome an upper-limit problem, we'd love to hear about it! Share your stories in the comments and be part of the Rising Tide community!

She was sprawled out on the sidewalk, screaming bloody murder.  The bike - a garage sale special (meaning there was no padding on the all-metal seat) - was still somehow attached to her.

She and I lived close to each other, and were about the same age, but I had no real interest in bikes when I was six. I wanted her to play dolls with me, but no. She was a tomboy through and through. And she really wanted to learn how to ride a bike.

Her parents bought her this scrap metal bike with what little money they had, took it home, cleaned it up with a bit of red spray paint, and after letting it dry, gave it to her.

She wasted no time. She hopped on (no training wheels), and took off down the neighborhood. I lived at the end of the street, so most of the kids used our house as the turnaround. I waited for her there.

She was no stranger to bikes. Most of the neighborhood kids had them and let her ride when parents weren't looking. Some with training wheels, some without. When this little girl climbed on her very own bike, she was a natural.

Until...

Still straddling the metal heap of a bicycle, but flat on her back, the girl was screaming bloody murder. Apparently, she hit a sidewalk bump where the concrete was broken up and the metal seat jammed her... in the... well, you know.

She lost control, the bike fell over, and she was sort of tangled up in it.

So much screaming. So much crying. I kept looking for blood, but didn't see any. Maybe she broke her leg or something. I thought for sure her folks were going to end up taking her to the hospital. Even her brother - who normally ignored his baby sister - set out to figure out if she was okay... or at least get the kid to stop crying and screaming.

Once they calmed her down, they realized that beyond the need for a padded seat, the only thing that was really bruised was her pride. So her father, in all his infinite wisdom, encouraged her to "stop crying like a baby and get back on the damn bike."

The little girl obediently climbed back on - after setting the bike back up and giving it a firm kick to show it who was boss. This time, instead of riding up and down the street, she practiced in my gravel driveway. She practiced turning, braking, and navigating the bike on "a bumpy road" as she called it. She even managed to teach herself to ride "standing up" so that the seat didn't get the best of her again.

She fell a few more times (gravel wipeouts - OUCH!), but under the watchful eye of her parents, she managed to get back up without shedding a single tear.

By dinnertime, she was racing one of the neighbor kids, giggling and playing as if she was a cycling pro.

Eat your heart out, Lance Armstrong!

Clarity + Confidence + Courage = Success

CLARITY

A colleague of mine once shared a similar equation with me. She was using it to talk about the power of irresistible presence, and how, when these three elements are combined, you are more able to show up in a magnetic and authentic way.

The more I looked at her equation, the more truth I saw.

Success in anything can ONLY come when we have these three elements in proper measure. Without all three, you'll fall short in some way. Don't believe me? Let's look and see:

Clarity alone won't make you a success.

One of the most important things I've ever done for myself was develop The PEACE System. It helps me have crystal clarity on my priorities for any given day. Coupled with my Dreamblazing program, I've created my perfect solution to knowing exactly what matters most in any given moment. I have total CLARITY on what to do, and why.

After she fell, that little girl had clarity that her bike had a few issues, and that she needed more practice riding with it before she took it out onto the broken sidewalks of our ghetto neighborhood.

But clarity alone only helps you see the bicycle. It doesn't give you insight into how to actually ride it. Clarity says "I need to learn how to ride the bike." Confidence says "This is how one rides a bike."

Big difference.

Clarity + Confidence ="Sexual Intellectual."

You know what that means right? No? Here's the Urban Dictionary definition. CONFIDENCE comes from this space of knowing. When you've got clarity, you can make some decisions about what to do, and what not to do. You can even help other people make decisions based on what you know. As a coach, I am lucky enough to work with clients that need to make changes in their lives and business, but if all I did was spout off my knowledge, or tell them what to do, I'd be nothing more than a "sexual intellectual" that no one wants to work with. What's more, if I left my clients in that space, they'd never make any forward progress.

Confidence is the by-product of practice. Practice can only happen in a safe space. Like learning to ride a bike, there's always a fear of falling down, but training wheels and a steady hand on the back of the seat can make all the difference between riding down the street and never getting on the bike in the first place.

Confidence is built when the action you take is positively reinforced. When that little girl got back up on the bike, her parents stood by (safe space) and encouraged her progress. When her progress was reinforced, it gave her the confidence to know that she could ride this bike.

That little girl knew she could ride a bike - she'd done it before. She just needed to figure out how to handle the particular quirks of this bike. She quickly realized the seat would be an issue, so she needed to learn how to ride standing up. That would pretty much solve her "cushion" problem.

But knowing is only half the battle (GI Joe!)... or in this case a third of the battle. Because all the clarity & confidence in the world won't help you if you don't have the courage to do something with what you know.

Courage without Clarity is arrogance.

For most people, if you've got courage, you've got confidence. COURAGE is the active piece to the "knowing" of Confidence. But sadly, people act with "courageous stupidity" all the time. You hear stories about someone accidentally setting their house on fire because they tried to kill a spider with a torch. Crazed drivers struck by road rage who speed up as someone tries to pass them - only to find out that person was a cop.

We all have something we're fighting for, something we believe in, something that in our bones we know to be true (that we'll defend to the bitter end). But without clarity (of what an appropriate response would be, for example), our courageous acts come off just plain arrogant or stupid.

This little girl could have thrown the bike to the ground in disgust and refused to ride it. After all, she "knew" she could ride a bike, and this one wasn't behaving properly. But because she also had clarity that this was the only bike her parents could afford, if she really wanted her very own bike to ride, she'd have to act differently.

Clarity says "I need to learn how to ride the bike." Confidence says "This is how one rides a bike." Courage says "This is me, riding this damn bike."

Want to learn more?

I'm leading a free workshop on Saturday March 14, 2015 to help you have more clarity, confidence, and courage in your life and business. If you're ready to learn how to create your own safe space to develop confidence and courage in your life and work, I hope you'll join me for this special, one-time-0nly workshop. You can learn more and register here. I'll also be sharing more about my Creative Freedom Apprenticeship and telling you how you could earn a scholarship to attend at no cost to you.

As I hear clients, colleagues, and friends sharing their goals for 2015, there's a chorus being repeated over and over:

"This year is the year I FINALLY break __ figures!"

I've heard it so many times that it makes me dizzy and sad to think about the number of folks who continue to miss the mark on this particular goal each year. When I ask why they haven't hit their goal yet, I hear lots of "reasons" - but ultimately, those reasons all mask the truth of why they really haven't hit their big income goal - whatever it is.

First a warning: "Big income goal" is relative. Like dream shame,  the fact that you have a goal means it's big. For you, it might be 10 figures, or 6, or 5, or being able to finally quit the day job. The number doesn't matter. The principles are the same regardless of the number of zeroes at the end of the figure.

Why is it that most entrepreneurs that dream of making "mucho dinero" don't hit their big income goal? Here are a few reasons I've encountered (both on my own journey, as well as with my clients): (more…)

I'm not one for social commentary or deep philosophical discussions, so consider this the "light version" of any meaningful conversation about the nexus of technology and society. This isn't a commentary about technology, though. It's more about what's unwittingly happened to people as we've become more "connected" to the world.

The Industrial Age gave us cookie-cutter, assembly line techniques for being efficient and crafting a uniformly effective offering.

That's awesome in a survival-based world, where cranking out quality stuff in quantity is important.

But that's not the world we live in anymore. On the whole, we are wealthier and healthier than we've ever been as human beings. Yes. there are exceptions to the rule, but most of those folks aren't reading this anyway, so it doesn't apply to them.

This applies to you. You, the person that's been cramming yourself into the same cookie-cutter mold for decades (or railing against it), because that's all there was.

I've been pretty lucky to "grow up" in the digital age. I'm technically not a Millenial, but I'm on the cusp. I built one of the first e-commerce websites back when animated gifts were all the rage (the first time), and video wasn't even a glimmer in the Internet's eye.

In that time, there've been lots of "game changers" - which is almost silly to say. The advent of the Internet is like watching an infant grow into a toddler and then a teen - everything is new, thus everything is a "game changer". But the one commonality I've witnessed over the last 20 years is the growing ease with which people can access, use, and contribute to this technology - and how this new-found ease impacts their work.

10 years ago, the idea of watching your favorite TV show or  a feature-length film on your stylish CaseFace phone was insane. Now, mobile and "third screen" viewing has eclipsed television, and will likely continue to do for the foreseeable future. The ability to take your media with you has relegated newsprint to the birdcage, and magazines I loved reading as a kid have gotten thinner and more ad-laden.

Less content, more commercials. A sure-fire end to most anything.

We're on a hunt to find ourselves

Maslow's Hierarchy of Needs

One look at Maslow's Hierarchy of Needs will show you that we've done a great job (on the whole) of getting those basic needs met. As I said before, we're wealthier and healthier than we've ever been in human history.

Here's another great example from Chip Conley, which condenses the pyramid into three layers (particularly the "employee" pyramid, which he's condensed to "money", "recognition", and "meaning").

Maslow's theory is that we work our way up the pyramid, once we've assured ourselves that our more basic needs are met. Once we've handled the basics like, food, shelter, clothing, saftey, and a paycheck, we can concern ourselves with "higher" issues like love, a sense of belonging, or recognition. Ultimately, once those things are handled, we can search for "self-actualization" or the meaning of life, if you will.

Technology has pushed us up the pyramid

Here's the problem in a nutshell. We've been pushed up the pyramid, whether we like it or not. Computers have "connected" us, and made things incredibly easy, yet so many of us weren't ready for the shift.

Now, building a career can happen remotely. For my last job, I applied, interviewed, and was hired digitally. I worked from my Michigan home, and the company was thousands of miles away on the west coast. All my contact and interaction was digital: email, skype, webcam. No handshakes, no eye contact, just pixels.

Love and belonging (at least on some level) are just a facebook post away. When I'm feeling blue, I can post a simple "Hugs please" on Facebook, and my friends come out of the woodwork to encourage me. I never got that kind of instant gratification & encouragement before the Internet! So work, networking, and even relationships have gotten more efficient, thanks to technology.

We've got all this time on our hands, and yet we're stuck.

We're stuck because, now that the basics and middle-ground issues are being "handled," we have to look to ourselves and find meaning - something that takes time and can't be short-cut.

"Why am I here? What makes me valuable if a computer can do my old job in half the time? What real value do I bring to the world?"

We didn't have time to deal with these questions before. We had work to do, dammit, and that had to come first, so we could eat - so we could SURVIVE! But now, with all this time on our hands, we're having to face these questions - and some of us have a boatload of anxiety, depression, fear, or ambivalence toward it.

To make matters worse, we've been taught that thinking of ourselves is selfish and inconsiderate, and we are, therefore "BAD" for behaving that way.

No wonder our culture sometimes feels like it's on a downward spiral.

It's not wrong to prioritize yourself

The truth is, you've been doing it since you were born. You "took" your first breath, and it's been downhill ever since. In reality, you can't NOT put yourself first. It's just that our culture has made it out to be some sort of a crime because there are those among us who would take it to the far extreme. Putting yourself ahead of everyone else - at all costs - is a kind of selfishness that often comes from a place of fear.

Self-care is not selfish - including in your work. (tweet this)

More and more employees are jumping ship to work for themselves. I'm meeting more entrepreneurs who left corporate America after only a few years of being disillusioned about their prospects with their employers. I'm also meeting entrepreneurs that are carving out a name for themselves by defining success on their own terms. They're creating businesses and offers that take into account how they like to work, who they like to work with, and what they want their life to be like so that they can experience success now - not in 35 years. They see that there's no pot at the end of the rainbow, that "someday" doesn't come with a big red ribbon, and they're deciding what they really want and going for it now.

It's a brilliant business move

To "older folks" entrenched in the ancient ways of the Industrial Age, it feels a bit like treason. It's definitely shaking up their snowglobes - the idea that they can give themselves permission to walk away from something they don't love and do something that brings them joy - and get paid to do it -still strikes fear into many of my older family members. They grew up in Depression-era America, where you got one job and stuck with it until you were old enough to retire, take the watch and the pension, and then go have a REAL life - if you lived that long. I know many employees of the assembly line factories who literally gave their lives to their work, dropping dead within a few days of retirement.

I've said before that now is the best time for you to create a business (and a life) that works for you. Of course, that means getting clear on who you really are and what's really important to you. It means doing the work at the top of the pyramid, and finding the meaning that matters...

... to YOU.

For some folks, this might seem foreign, or scary, but there are countless people in the world doing it. In fact, I'm launching a new series next year that spotlights these folks (more on that in a later post). They are becoming the norm. Gone are the days of three television networks and multi-national conglomerates that corner the market. Now is the time of what I call the "experience economy" - and creating a life for yourself that matters. It's reaching smaller, tighter markets and making a big impact. It's happening now.

Learn more on a free call

On Monday, I'll be leading a free teleclass called "Success Your Way: How to have a profitable, sustainable business that works for you in 2015... and beyond." If you're at all interested in riding this wave of business with meaning, I invite you to join me. You'll learn more about this crazy "pyramid scheme" called business, as well as how to figure out which stage of growth your business is in and how to shape it to this new experience economy... which might sound more technical than it really is.

In short, we'll talk about how YOU can create a business that works for you, based on how you define success. And if you're not sure how to define success, we'll talk about that, too.

How are you dealing with the way technology has pushed you up the pyramid? What has been a blessing (or a curse) for you because of it? Share your comments below.