If you feel like your business is having a hard time growing beyond its current set point, The Creative Freedom Incubator can help you break through your plateau, become a leader in your market and grow a profitable, sustainable business doing what you love... without having to sell your soul to do it!
If you're a creative entrepreneur, then I know you're smart, talented, and have a LOT going for you. That's just how you're wired. I see you. I get you. I AM you.
You're also probably great at the "creative" part, but the "entrepreneur" part feels overwhelming at times. At the very least it takes you away from doing what you love (in life AND work!). You're also probably cranking out great ideas left and right, but there always seems to be too little time to implement "all the things". You're probably still wearing most, if not all, the hats and your fingers are in too many pies to have any sense of sustainability. And sometimes... the things you accomplish don't turn out the way you had hoped, leaving you feeling a little defeated.
It's not you. I promise.
Maybe you don't know HOW to run a sustainable business in the first place. Maybe you've figured out profit. But, being able to actually step away from work to enjoy the fruits of your labor? Well, that's a bit more challenging. You're doing what you can, based on the cobbled together education you've gotten from books, online courses, masterclasses, and other "hard knocks" from the school of life. You've learned (and probably done) a LOT, but that still doesn't solve the problem...
High school economics taught me that EVERYTHING has an opportunity cost. Every minute you spend doing one thing is time you CAN'T spend doing something else. Every DOLLAR you spend doing one thing is a dollar you can't spend somewhere else.
That means in order to focus on doing the work you love - the creating, the innovating, and inspiring your audience with your Great Work - you have to let someone else handle the other tasks that drain you.
Before you can do that, though, you need to make some strategic plans. WHAT needs to shift to meet your goals? WHO will do that work? HOW will they get it done? Armed with those answers, THEN, you can get help to bring those plans to life.
When you hit a plateau, it's not because you need more learning. It's either because you need a strategic plan or more hands to implement your plan. There's only so much of you to go around and, at some point, it might be nice to not have to hustle all the time, am I right?
Opportunity costs, my friend!
I hear you saying "But, Lisa! It costs too much to get help."
I'm a Fusion creative myself, so I know the pain - it takes too much time to train someone; it's faster if you do it yourself. And what if they can't keep up? Then you've lost precious time training someone that you've got to let go and start this roller coaster all over again! Ugh! Besides, you're pretty good at stuff, so shouldn't you be doing it?
Because it's not your zone of genius. There's a nexus point where you're doing what you're good at AND enjoy. That's your zone of genius. It's almost impossible to stay there all the time (especially if you're still putting out fires in your business), but you can get to a point where most of your focus is in your zone of genius...
Yes, you can, and I want to help you get there.
It's time to stop listening to all the "shoulds" and design a business that works in the way that works for you.
You need to be strategic about what you do and DON'T do in order to play to your strengths. If you're a multi-passionate Fusion Creative, you can't just pick ONE thing. That's okay. Lean into it. If you're a visionary Chaotic creative, the experience is everything to you. Build on THAT. If you're a results-driven Linear creative, your systems and processes are worth their weight in gold. Use them!
Hard Truth: there is no ONE right way to build a business, and yet, the ONLY way that will work for you is the one that's wired for how you work best.
The better you know yourself and how you're wired to work, the easier it is to experience the success you've been missing!
I've been a creative entrepreneur for over 25 years. I've helped thousands of creatives build successful businesses in a variety of industries. Time and again, I've seen the same pattern that takes a business owner from struggling to success.
If you want to experience true success - to actually feel like the success you are achieving - you need clarity, confidence, and courage in your life, your dreams, and your business.
Back in 2016, I quietly started helping creative entrepreneurs get their businesses working for the way THEY were wired to work. Since then, we've helped our Incubator clients earn close to a million dollars in REAL Revenue - and many of those folks were starting from zero. Most of our graduates have gone on to do even better than that! Here's what a few of our students have said...
"She’s smart, proactive, and meets me where I’m at, and then some! I admit my expectations were low as I haven’t had success with a strategist and biz assistant before, but wow! Those expectations are being met and massively exceeded."
Sue Kearney, Owner, Magnolias West
(In just one coaching call, Sue & I were able to create an entirely new business model and re-launch her offerings within a few weeks.)
“Lisa can help you find the right fit for you, in terms of moving forward in your business. When I started working with her, I was about to just give up and move to Southeast Asia, and I thought that this whole business thing was just bullshit, and I just needed to stop.
“She was able to help me get my priorities in line and start being a CEO and not just a worker. In the course of the time that we’ve worked together, I have more than doubled my business. I made more in February than I did in all of the previous year. And she has given me so much motivation and support, and I always feel like my work with her helps me be so much more effective, and better at being the leader, the coach, and the therapist that I want to be.“
Dr. Liz Powell - Author, "Building Open Relationships"
"Being one of Lisa's Incubator clients is hands-down, 100%, THE reason my business more than quadrupled last year and is on target to at least double again this year... It's a perfect combination of mindset overhaul, business & marketing how-to, and hands-on done-for-you. I HIGHLY recommend you see if it's for you.
-Tracy Lay, - Owner, DigivisualDesign.com
"One of Lisa’s superpowers (among many) is seeing greatness in people, even when they can’t see it in themselves.
"Her X-Ray vision and expert guidance has helped me own the truth of who I am and what I’m able to accomplish. Since we started working together, I’ve made more money than I ever have in business for myself. And I’m living a life built around what’s most important to me. That’s the good stuff right there.
"Lisa, you rock. Thanks for everything. You’ve shown this weirdo it’s ok to be weird and still make a profit."
Jared Tullos - Copywriter, humorist
When you want to build a profitable, sustainable business that's in alignment with your values, you simply cannot do it alone. I've found that in order to have clarity, confidence, and courage, each of us needs (to varying degrees) all of the following:
Depending on where you're at in your business and how full your plate is, you may need support in some areas more than others. That's why we've designed the Creative Freedom Incubator to meet you where you're at in your entrepreneurial journey.
Look, I know we're all busy. But most of the time, we're busier than we'd need to be if we had a strategic plan of attack. Don't believe me? Think about ALL THE THINGS you manage to get done the day before you leave town for vacation. You have a plan, you execute on that plan, and you get shit DONE!
Inside the Creative Freedom Incubator, you'll have more clarity, get more of the RIGHT things done, and still have time to enjoy the fruits of your labor - maybe even more than you did before!
Add to that a real community of people who get you, who understand the ups and downs of entrepreneurship, and want to help celebrate your success and support your learning and growth, and you've got a glimpse of what's possible inside the Creative Freedom Incubator.
In order to effectively meet you where you're at, I've developed three different levels in the Creative Freedom Incubator. Here's a closer look at what's included in each level:
Level One: Individual
The Individual Level is for you if you're a solopreneur still figuring out how to create consistent cash flow in your business. You may not have a clear business model, or your audience isn't large enough to bring in any money on a consistent basis. At this level, you don't typically have a lot of money to invest. Your best use of income is to focus on finding a match between your offers and an audience big enough to create profit in your company so that you can grow. If you need market clarity, offer clarity (including pricing), or business model clarity, Level One can help.
Level One helps you handle the fundamentals and establish a baseline for business success. The Creative Freedom Apprenticeship deepens your skills in marketing, business management, and money management, while Overcoming Under Earning for Creative Entrepreneurs helps you untangle some money mindset issues common to early stage business owners. You'll develop and refine your business model, get clear on your right audience, and know how to market to them in a way that works!
You have regular group coaching, training, and co-working sessions to help you stay accountable to the goals you've set for your business. You'll also unlock access to our annual planning workshop the minute you enroll.
The best part? There's no long-term commitment. Try it for a month or stay for a year to reap the full benefits of membership. If you are accepted to the Pay-For-Results program, however, it's a full-year commitment.
Level Two: Community
The Community Level is for you if you've got a handle on the fundamentals and you realize you need more individualized support and attention to your specific business issues. At this level, you're typically bringing in consistent income (regardless of the amount) and you recognize you are the bottleneck in your business and it's time for a change. You may have difficulty determining what the next best step is for your business, or how to get the right help to implement that step. If you need systems and process clarity, brand clarity, or simply want to grow without doing more, Level Two can help.
Level Two helps you build on the success you've already created - without the hustle of doing more to get there. Here, it's about refining things so that it feels more effortless and gives you the freedom you've been craving. You're looking for ways to free yourself up so that you're not the bottleneck in your business anymore. You'll also build relationships with collaborators that can help propel you to success.
In addition to everything inside Level One, you'll also have email support and quarterly private coaching sessions that provide professional insight and accountability on the specific things that are holding you back in your business. You'll have a community of support inside Accountability Club - a tight-knit community I've been nurturing for over five years. Theres no hiding or ghosting in A-Club. Everybody knows (and cares about) everybody! There's weekly accountability check-ins at the beginning and end of the week to help you stay focused and celebrate your wins (or ask for help when you're stuck). You'll also be invited to our special quarterly virtual workshops: Business Model Design Intensive, Build Your Marketing Plan, and Create Your Content Marketing Calendar.
Because Level Two includes more personal support, we ask for a quarterly commitment from our clients. You can get a lot done in 3 months! If you are accepted to the Pay-For-Results program, it's a full-year commitment.
Level Three: Advanced
If you've been around a while, you may recognize this as a new and improved version of the original Incubator.
The Advanced Level is for you when you're ready to pass some of the day-to-day operations of your company over to a team of trusted pros who have your back and want to see you succeed. At this level, you typically have less time to put into the business, so you want to make the most of every second (and dollar!) you're investing. If you need marketing, operations, or administrative support to manage and grow your business, Level Three can help!
Level Three helps take you out of the day-to-day operations of the business so that you can focus on your zone of genius. You don't have time for a bunch of stuff you don't need, and what you need has to be easily available when you need it. Everything at this stage is tailored to your unique business needs, so you'll have ultimate say on what's included in your program - it all depends on what your business is trying to achieve. Unless you customize your package, you'll have 40 hours of hands-on help to develop and refine your business model, grow your reach, and put the systems and processes in place to run your business profitably and sustainably.
In addition to everything in Level Two, you also have 18 hours of private coaching sessions to help you stay on track with your growth goals. You'll also benefit from private half-day sessions for each of our quarterly workshops so that you can stay focused on YOU and your business. Plus our annual Virtual Retreat to help you get away from the day-to-day and focus on the long-term vision of your company.
The Advanced level is like having an executive coach, virtual assistant, business manager, copywriter, growth strategist, operations manager, and marketing assistant at your fingertips!
Please note: EVERYTHING at the Advanced level is available a la carte, so if you see something you don't want/need, we can customize the plan to fit your needs before you purchase. Because this level includes so much customization and hands-on support in your business, we require a 12-month commitment from our clients.
I'm a 25+ year veteran of creative entrepreneurship:
Here's what I've learned about getting results:
PLEASE NOTE: Pay-For-Results and scholarship clients must apply for admission. APPLICATIONS ARE REVIEWED ON A FIRST-COME, FIRST SERVED BASIS and are usually admitted at the start of each month.
Let's talk! Not sure you're ready for a commitment like this? There are still several ways to get the support you need. Consider picking up a copy of Creative Freedom and be sure to register for the Rising Tide - our free learning library for creative entrepreneurs in the early stages of business building.
“Your insights are amazing and so powerful… and your sense of humor is unmatched!”
Mike Michalowicz - #1 Best-selling author of Profit First and Fix This Next
“I love Lisa’s energy and business tactics. She is a no-nonsense professional that goes straight for the gold every time. She is a great inspiration with all of her wonderful achievements and definitely someone I’m glad I have on speed dial. Lisa is highly recommended!”
Will Bearyman - CEO & Creative Director, SilverHook Studios
Powered by WishList Member - Membership Software