Lisa Robbin Young

[Creative Freedom S5E5]

While it sounds sexy to "make dolla billz in your sleep," there are three huge misconceptions around creating passive revenue in your business. In this episode you'll go behind the scenes and see how I've set up passive revenue streams in my business, and just how "passive" they really are.

Listen To The Podcast

Download Season 5 Episode 5 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • 1:00 - What "passive income" really is (and what it's not)
  • 2:06 - Where the easiest forms of leveraged income come from
  • 2:44 - The Artisan Trap that keeps most creatives stuck
  • 5:05 - Why "passive income" isn't really passive… at least, not at first. Plus, other types of active recurring revenue that might be better for you (especially if you're just getting started).
  • 7:00 - Why I never market my largest "passive" income offer - and the bottom line truth of how much passive it really is and how much income it generates
  • 9:01 - The missing ingredient for making passive income more profitable (which isn't passive!)
  • 11:59 - How much time it really takes to create a passive revenue stream
  • 14:20 - The "Field of dreams" problem with passive income creation
  • 15:20 - Elizabeth Gilbert's passive income problems and how she bridged the income gap before "Eat, Pray, Love"
  • 16:00 - How Jay-Z built a billion dollar brand through multiple streams of revenue
  • 17:41 - Why focusing on one thing is important at first, but dangerous as your business grows.
  • 19:09 - The staggeringly small percentage of traffic that sees your work on aggregate sites like Amazon, iTunes, and the like.
  • 21:40 - Considering your "term of depreciation" with passive investment assets.
  • 23:30 - The closest thing to truly passive income.

Mentioned in this episode

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5E4]

Sales coach and author, Jeffrey Gitomer, famously said, "Customer satisfaction is worthless... do you want your wife to be satisfied or loyal?"

It's a little crude, but the point is well taken. As a creative entrepreneur, having a loyal following means you've got Raving Fans who love your work, support you financially, and you can make great money doing what you love. If they're not loyal, they'll drop you like a hot rock as soon as someone new hits the scene.

So how do you build customer loyalty?

L.O.V.E.

It's an acronym for the 4 actions that draw your audience closer and help you build meaningful, loyal relationships with them.

Listen To The Podcast

Download Season 5 Episode 4 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • 2:30 The best way to stimulate the Know, Like, and Trust factor with your audience
  • 7:33 Why your audience will say one thing publicly and do the opposite.
  • 9:11 The simple approach one recording artist used to crowdsource more than one hot-selling record.
  • 13:50 Why I think surveys are a waste of time for creatives.
  • 15:24 An example of how I used my social media "listening station" to create engaging content for my audience.
  • 18:10 How being a "creature of comparison" can be helpful (and hurtful) to your business.
  • 23:34 How one artist created a line of potential buyers for a collage before it was ready for sale.

Mentioned in this episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5E3]

One of the things that stops creatives from growing their business is a fear that they don’t have the credibility it takes to attract quality clients. Fusion Creatives tend to be “credential collectors” which stops you from bringing your Great Work to the world. This episode shares five things you can do (starting today) to build credibility in your niche, even if you’re just starting out.

Listen to the Podcast

Download Season 5 Episode 3 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • 2:01  – What a well known “Trust Barometer” tells us about building trust in today’s marketplace
  • 3:38 – How Muhammad Ali, Steve Jobs, and Lady Gaga built credible brands (hint: it’s not sexy!)
  • 9:08 – How I built credibility when I first started in the online world.
  • 11:18 – Questions to ask to get powerful testimonials
  • 14:03 – How to ETHICALLY borrow the credibility of peers and influencers
  • 22:23 – A subtle “underground advertising” technique to get more press coverage

Mentioned in this episode:


Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5E2]

Think you're ready to hire a business coach? Jessica did! She asked what kinds of questions she should ask during a hiring interview.

Not so fast!

Before you plunk down your hard-earned cash, make sure you know what you're getting - and that you're ready to make the investment.

Too many creative entrepreneurs get burned by hiring the wrong person at the wrong time. This episode gives you specifics about the different kinds of business support that exist - including coaching - to help you determine what will serve you best at your current stage of business growth.

Listen to the Podcast

Download Season 5 Episode 2 | iTunes | Stitcher | Spotify 


Podcast Show Notes

  • 02:46 – The differences between coach, teacher, consultant, and mentor
  • 05:55 – How masterminds and accountability partners can be similar (and different from) coaching
  • 8:09 – Other types of business support (VA, OBM, and Incubators)
  • 21:23 – How one coach trained his clients to expect miracles, and ruined his coaching practice
  • 25:42 – Questions and suggestions for your business coach pre-hire interview

Mentioned in this episode:


Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Music: "Welcome to the Show" by Kevin MacLeod. Music and sound effects licensed under Creative Commons 3.0

[Creative Freedom S5E1]

Brace yourself... Creative Freedom Season Five is here!

That's right! After a year of researching, scripting, filming, editing, and travelling, Creative Freedom is back for another season of inspiration and education to help you Own Your Dreams Without Selling Your SoulTM.

Creative entrepreneurs from all over the place sent me questions to answer, and we're kicking off the season with a few of the most important ones. Today, we're talking about branding, specifically how to re-invent yourself or brand yourself as a creative entrepreneur.

It's not always easy to brand yourself when you're constantly evolving. Heck, even the concept of branding has evolved over the years. This episode gives you some questions to consider, along with a brief history of branding through the centuries - and what it means to you (and your clients) in its current evolution.

Listen to the Podcast

Download Season 5 Episode 1 | iTunes | Stitcher | Spotify 

If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.

Podcast Show Notes

  • 01:55 - A brief history of branding - it's not as boring as you might think!
  • 08:08 - What branding means (to you and your Raving Fans) in today's world
  • 9:27 - The evolution of my coaching practice from Home Party Solution to the Creative Freedom brand
  • 16:06 - The importance of repetition and reputation in branding yourself as a creative entrepreneur
  • 17:30 - 3 questions to ask yourself to help define your brand identity
  • 18:27 - Creative Entrepreneur Brand Case Study: Dr. Liz Powell
  • 20:29 - The new, old direction for the Creative Freedom Show
  • 23:37 - Where many creative entrepreneurs fall short with their branding

Mentioned in this episode:


Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Music: "Welcome to the Show" by Kevin MacLeod. Music and sound effects licensed under Creative Commons 3.0

In our last episode, I shared some tips to know if an event is worth attending or not. This week, it's only fair I offer some tips and lessons learned from my past 10+ years of doing live events. From basic teleclasses and online concerts to big, multi day virtual and in-person events, here are 8 lessons I learned - the hard way - that can save you a LOT of headaches and lost money when planning your next live event.

Update: Creative Freedom Live is filling up! We've got 2 private rooms left for the event. If it's a good fit for you, I'd love to see you there!

What kind of support do you need to make your next event a success?

Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!

Credits and Sponsors

Fashion jewelry from Kerianne at FancyBargain.com. Tell her you saw her bling on Creative Freedom!

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

Over the past 10+ years, I've attended many events, hosted hundreds of live events of all shapes and sizes, and been paid to speak or perform at many more. So I think it's safe to say I've learned a thing or two about what makes for an event worth attending.

In this episode, I'm sharing a simple "equation" I developed to help you make an informed decision about which events are worth the investment, and which ones you can safely skip (for now), saving you precious time, energy, and money.

If you're curious about Creative Freedom Live, come check us out! Only 5 spots remain, and if it's a good fit for you, I'd love to see you there!

What are your event goals? What events are you attending in the next year?

Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!

Credits and Sponsors

Fashion jewelry from Kerianne at FancyBargain.com. Tell her you saw her bling on Creative Freedom!

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

This is the last segment on aspects of underearning, but I'm coming at it a different way. Forbes just launched their list of 2018's richest self-made women.

I get where they're coming from, but the truth is that none of us is self-made. None of us just spontaneously appeared from the ether. Someone, somewhere had a hand in our birth and our rise.

So, I'm busting the “self-made” myth bubble in this episode, and showing you the 4 kinds of people you need to succeed, as well as why your environment is such a big deal when it comes to your success.

If you need more structure to get the support you need, or more practice in asking for help, join us in A-Club. You’ll get a lot out of our tight-knit community of folks. We’re all in there, working toward owning our dreams, one step at a time.

Who are your supporters? What's your environment like?

Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!

Credits and Sponsors

Fashion jewelry from Kerianne at FancyBargain.com. Tell her you saw her bling on Creative Freedom!

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

This is one of my most dangerous episodes, because I’m talking about what Dr. Brene Brown calls “Unwanted Identities” and how the shame of unwanted identities can impact your ability to charge higher rates for your work.

Disney's "Moana" also gives us a glimpse at how far you can go if you stay focused on what's most important to you (regardless of naysayers).

This episode contains excerpts from my program, Overcoming Underearning for Creative Entrepreneurs. If you need additional support unpacking your stories of shame around your rates, consider joining us!

What Are Ways That You've Faced Down Shame?

Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!

Credits and Sponsors

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

Okay, so it's time to raise your rates, but how? Welcome to Episode 6 of the season! It's the logical follow-up to last week's episode sharing 11 signs that you need to charge more. So now that you're clear you need to charge more, here are 7 ways to make it happen without feeling icky about it.

Can you think of other ways to raise your rates?

Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!

Credits and Sponsors

Fashion jewelry from Kerianne at FancyBargain.com. Tell her you saw her bling on Creative Freedom!

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0