Category: Podcast

Nail Your Niche: How to find a profitable niche for your creative business in 8 easy steps

As a creative entrepreneur, finding a niche can feel challenging if you don't solve a "problem" or "pain" with your Great Work. In this episode, I'm stealin' a process from the manufacturing world to help you hone in on why clients buy from you and how to find more clients just like 'em.

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Charge More and Do Less: How to change your mindset around pricing your creative work

[Creative Freedom S5E7] If you're a heart-centered creative entrepreneur struggling with pricing, there's good news: you don't have to subsist on a survival-level income, and you don't have to price gouge your clients in order to be successful. There's a middle ground that's profitable and sustainable. Your pricing tells a story, and it's personal. For […]

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Business Models for Creative Entrepreneurs

Just hearing the words “business model” can conjure up spreadsheets, process diagrams, flow charts, and other stress-inducing imagery. But business models don't have to be stressful. Once you figure out your unique business model, you’ll like how sexy the results are: more money, meaning, and impact. More Raving Fans for your work, more freedom, and more time to focus on what’s truly important to you. The best part? It isn’t hard to figure out. The hard parts are sitting down to DO the work and then staying true to the business model that works for you. If you follow along today, you’ll even have some of that handled, too.

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The Hard Truth About "Passive Income"

While it sounds sexy to "make dolla billz in your sleep," there are three huge misconceptions around creating passive revenue in your business. In this episode you'll go behind the scenes and see how I've set up passive revenue streams in my business, and just how "passive" they really are.

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How to build a loyal following for your creative business (with L.O.V.E.)

As a creative entrepreneur, having a loyal following means you've got Raving Fans who love your work, support you financially, and you can make great money doing what you love. If they're not loyal, they'll drop you like a hot rock as soon as someone new hits the scene. So, how do you build a loyal following? L.O.V.E.

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5 Ways To Build Your Credibility

One of the things that stops creatives from growing their business is a fear that they don’t have the credibility it takes to attract quality clients. Fusion Creatives tend to be “credential collectors” which stops you from bringing your Great Work to the world. This episode shares five things you can do (starting today) to build credibility in your niche, even if you’re just starting out.

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Ready to Hire a Coach?

Think you're ready to hire a business coach? Jessica did! She asked what kinds of questions she should ask during a hiring interview. Not so fast! Before you plunk down your hard-earned cash, make sure you know what you're getting - and that you're ready to make the investment!

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How to brand yourself as a creative entrepreneur

It's not always easy to brand yourself when you're constantly evolving. Heck, even the concept of branding has evolved over the years. This episode gives you some questions to consider, along with a brief history of branding through the centuries - and what it means to you (and your clients) in its current evolution.

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8 Lessons I've Learned Hosting Live Events

This is Season Four, Episode Ten. Last episode, I talked about events from the attendee perspective. Today, I'm talking about them from the host perspective. Over the past 10 years, I've hosted hundreds of live events. From my basic monthly Accountability Club teleclasses and weekly Facebook Live Q&A's to more complex virtual and in-person events like Creative […]

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How to decide which events to attend - and how to get the most out of them

This is Season Four, Episode Nine. The doors are now open to Creative Freedom Live, and this is high season for business conferences and events for creative entrepreneurs. But how do you know whether or not it's really worth it to invest in attending in the first place? In this episode, I provide a simple "equation" […]

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