How to build a loyal following for your creative business (with L.O.V.E.)
[Creative Freedom S5E4]
Jeffrey Gitomer said "Customer satisfaction is worthless... do you want your wife to be satisfied or loyal?"
It's a little crude, but the point is well taken. As a creative entrepreneur, having a loyal following means you've got Raving Fans who love your work, support you financially, and you can make great money doing what you love. If they're not loyal, they'll drop you like a hot rock as soon as someone new hits the scene.
So how do you build customer loyalty?
L.O.V.E.
It's an acronym for the 4 actions that draw your audience closer and help you build meaningful, loyal relationships with them.
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Sponsors & Credits
Special thanks to our Patrons for your continued support. Music: "Welcome to the Show" by Kevin MacLeod. Music and sound effects licensed under Creative Commons 3.0
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