Every hero has values to which he clings. Superman had "truth, justice, and the American way" while MacGyver believed his mind was more effective than guns for solving problems. Some values are more honorable than others, but you can't be a hero without values worth dying for.
Not a concept that's widely embraced in the business world. Not too many corporations that I'm aware of would lay down their lives for the work they do (or the workers that do it). The very nature of a corporation is to generate a profit for shareholders - and sometimes doing what's right may mean NOT generating profit for shareholders.
So is it possible to be heroic in business? Absolutely. Because doing the right thing is always in style, even if the shareholders disagree.
Men and women of action always have a choice. We can choose to value principles over profit, people above things, and not be a martyr in the process. We can do what's right, knowing that the long-term reward is far greater.
And no, I'm not talking about "eternal rewards" or heaven here. I'm talking about the tough decision to close a business segment that's losing money, and shifting those people and resources into areas where better work can be done. I'm talking about the tough decision to NOT fire good people if they can be used elsewhere, even if it means a short term cashflow pinch (not crisis, mind you. That's different.).
I'm talking about having values worth dying for.
When "the world" tells you how things "should" be, even thought your gut tells you otherwise, and your values guide you in a different direction, do you cave? Or do you choose to be the action hero?
Will you take a short term beating for a long term gain?
So many people will do anything to avoid even the slightest amount of pain. Yet, pain is a part of growth. Discomfort & uncertainty abound in entrepreneurial circles. You can't avoid it if you want to grow. And yet, time and again I see people take what appears to be an "easy" way out, only to find themselves stuck in "the fire swamp" because they didn't trust their gut.
Remember, heroes are not above getting bloodied up a bit - so long as the fight is in alignment with their values.
As you examine your own business, think about these questions:
If you can't answer these questions, you've got your work cut out for you. It would be nice if you could stop and get absolute clarity on this before you do anything else. However, I recognize that's not always practical.
Remember, this isn't about issuing a "vision statement" or some other piece of equally benign paper. Show, don't tell. "Be the change you want to see" and all that.
Take a few minutes to share with me (via email or as a comment on this post) any/all of the following:
A. What do YOU value in life and business?
B. What did you learn when you asked others what they think you value?
C. Based on what you know about me, what do you think I value?
I'm sharing my results in a later post. I'm looking forward to seeing what happens!
Anyone can be a hero for a day.
An above-and-beyond gesture. An extra dose of good-will. Being in the right place at the right time.
Anyone can have a day like that, do something awesome, and be a hero for a day or two.
True heroes walk the walk, even when it's difficult. They do the right thing when there's NOT a profit to be made. Sometimes, they do the right thing when the wrong thing appears to be far more profitable in the moment.
They're concerned about eternity, not about right now.
When I say "eternity," I'm not necessarily talking "heaven or hell", religion, or anything of that sort.
I'm talking about being able to wake up each morning, look yourself in the eye, and know that you've made the most of yesterday, with a commitment to doing your darnedest to make today even better.
Action heroes get banged up, scratched and dented, and take a few beatings from time to time. They get a little dirty, bloodied up, and still they rise, because they know it's not about the short-term gain, it's about the end game.
Who's going to be at your funeral? What are they going to say about you? How will you be remembered? Will you be remembered at all?
Sarah Robinson once wrote about what I call the "Hero of Now," the hero of right this moment. The flash in the pan that looks good on paper, seems to be on a hot streak, or appears to have some of the success you desire. This "flash in the pan" can be pretty easy on the eyes. In fact, sometimes we get mesmerized and then we're stunned when that flash turns out to be of little substance, or simply doesn't have the long-term value that makes them a true hero.
I've been there at least eleventy-jillion times in my own life and career (give or take a few jillion). You see someone that's doing their thing and it's hard NOT to notice. In fact, our brains are hard-wired to pay attention to something in which we're interested. The Reticular Activating System (RAS) in your brain is what causes you to notice every silver Jeep Liberty on the road after you decide that's the kind of car you want to buy next... or ignore the voice of every other screaming kid at the McDonald's playland except yours.
Here's an excerpt from what Sarah noted:
I thought part of a leader’s job was to search for unnoticed diamonds in the rough and start to polish them. I thought true leaders never, ever forgot that they were once unnoticed and that someone reached out to help them become who they are.
Apparently I was wrong.
When I see “leaders” huddled together in a self-congratulatory group (I’ve even heard of an event where the leaders sit in a roped off area, inaccessible to the “common” attendees), it makes me question any aspiration I might have to someday be among them.
I know not all experts and leaders are like this and that gives me the hope I need to keep going.
Speaking as the kid in high school that was the music geek with TWO 6th hour classes my senior year, I know the uncool factor, and wore it well for a while.
Just like in high school, those would-be heroes are quite often real-life zeros once the playing field is leveled.
I can't tell you how many kids from my past - that thought I was uncool, unworthy, un____, now approach me with some kind of "wow! Look at you!" amazement.
They know I've "arrived" in a way they never did. But I'm still striving, and they're stuck wearing the blue apron at the local big box store.
So too are many of those internet flashes in the pan that were once riding high now facing their own issues: health issues, family troubles, bankruptcies, divorces, lawsuits, and other not so pretty consequences of doing their thing for momentary success, instead of building for the long term.
People talk. Your audience sees you even if they don't always say so. Today's hero, if they continue to demonstrate heroic qualities, will continue to be a hero decades from now. If today's hero runs off at the mouth and ignores the music geeks too often, they end up fat, balding, and with no prospects...
Not that I speak from experience or anything (hee hee).
Think about music: Billy Joel is a legend. Starland Vocal Band? Not so much. Their one hit, "Afternoon Delight," was the biggest-selling single of 1976. They even won a Grammy, but by 1981, they had called it quits.
Do you want to be a one-hit wonder or a lifetime achievement award winner? Both of them may win a Grammy, but who will be remembered for their enduring contribution?
It's hard to ignore a flash in the pan... until the Hope Diamond comes along. (Tweet This)
When you look at your business, your life, are you building something that lasts? Are you a true hero to the folks you serve, the colleagues that seek you out? Are you "The Hope Diamond" of your industry, or just another flash in the pan?
Sometimes it's hard to know for sure. We've all watched someone skyrocket to the top of their industry, stay there for a few years, and then get "shot down" by some kind of incident, controversy, or some other bad PR issue.
They stand the test of time - despite their shortcomings. True business heroes are around for decades or centuries, not months or years. True business heroes continue to learn and grow, develop their network, and rarely rest on their laurels.
True heroes adapt, are agile, and realize that getting beat up is part of standing up for what's right. Just because a company is making billions today doesn't mean it has the wherewithal to be in a future edition of "Built to Last". There are plenty of companies (and people) that started with a future just as bright as Facebook, and ended up extinct.
What makes a true hero? Who are your heroes in life and business? Is there a secret ingredient? I'm guessing you have some thoughts about it. Share them in the comments, and let's start a conversation!
[AUTHOR'S NOTE: This article originally appeared one of my old blogs in March, 2011. I revised it for re-publication here, since I felt it deserved a little resurrection.]
"That's impossible!"
I can't count the number of times I've heard that phrase in my life. It's usually preceded by "You can't do that!", or followed by "Why don't you try something else?"
Meh.
I sometimes think that when God gave me the choice to be born, I told him to give me the absolute hardest path to success - just so I could prove to people it could be done.
Then again, I also used to dream of being a mermaid.
I have, however, always been a bit of an overachiever. I'm the kind of person that says "Oh yeah? WATCH me!" when someone says "you can't..." I've taken trips, been in programs, raised kids, and generally lived my life unconventionally.
It's only been recently that I've learned the art of quitting. I was always the person that flatly refused to give up. I worked a job where my paycheck bounced - twice -before I took the hint that I should probably move on. I've gotten better at seeing the signals that tell me it's time to move on. On the whole, though, I'm still a tenacious, relentless being. I don't quit just because something's hard.
In my years of experience, I've managed to see my way through a lot of "really hard" stuff. I experienced the joy of living on welfare, abuse, racism, and more - all before I graduated high school (with honors, thank you very much). I grew up in Flint, Michigan, the most dangerous city in America, for heaven's sake! I think that automatically earns me some kind of combat medal.
I left school and forged my own path. Then I got pregnant and did the single mom thing for a while. My 20's had their share of... well, me being in my 20's!
Then, I got married to a man who's had to deal with his own emotional baggage. I mothered my eldest through a lot of troubled times. My youngest was involved in his babysitter's conviction for child sexual misconduct. I built a company, closed it, and laid off my one employee. And that's just the last 10 years of my life!
Saying all this isn't about shock value. It's not even about bragging. Yeah, I've been through some tough stuff, but so have many other people I know and love.
This is really about staying power. Grit. Stick-to-it-iveness, and being willing to gut it out when things get really really HARD.
Because "impossible" isn't the same as "really hard."
Impossible, as originally defined, means "not able to occur, exist, or be done." If it's impossible, it's simply not possible.
But Napoleon Hill said "Anything the mind of man can conceive and believe, it can be achieved."
Now, good old Mr. Hill didn't say it would be easy. He just said it can be done. It's possible.
It's possible to fly, to plumb the depths of the sea, use touch fasteners to "tie" shoes, and chat with friends in other countries in real time. If you wanted to do any of those things 200 years ago, it would have seemed impossible. But the truth is, it would have been really REALLY hard... especially if you tried to do it all by yourself.
But someone eventually developed materials that made submarines and airplanes possible, "moving pictures" a reality, and velcro a staple in my kid's shoe closet. All the raw materials existed 200 years ago, but they hadn't been put together yet. It took a series of chemists starting in the late 1700's and early 1800's to figure out the polymers that would eventually give us Velcro in the 1950's.
It takes a village, yo.
When I was 21, and pregnant (more…)
A couple of weeks ago we started the studio/office rearrange when the new lighting came. I still haven't been able to fit everything in, but this new video gives you an idea of where we're heading.
It's also the start of a new format for the weekly songs. I wanted to do something that was a little more inspirational AND educational, so that they didn't just come across as a bunch of cover tunes for no apparent reason. When I started the 300 songs project, it was about getting practice and learning how to operate the equipment in the studio. Over time, however, I've been blessed to have built a cozy following of people who actually enjoy watching the videos, not just listening to the rehearsal concepts.
We've even done a couple of virtual concerts featuring some of those tunes. During those shows, I always try to tie the songs back to an important moment in my journey or a "teachable moment" of some sort, because I believe that music can be educational as well as inspirational (remind me to tell you how the music of Billy Joel helped me win the city quiz bowl tournament in high school).
To that end, I'm launching this new format featuring the song "Hide" made popular by Joy Williams. Whenever I feel "not enough" in any respect, this song kicks my butt and reminds me I'm awesome. I hope it does the same for you. If nothing else, you'll get to see a rare moment of me wearing makeup!
You don't have to hide!
It's time for you to shine and show the world how awesome YOU really are. (Click to tweet)
Subscribe to Lisa’s YouTube Channel | More from the 300 Songs Project | Front Row Sessions Replays
I don't know a single entrepreneur that didn't start their business with some type of do-it-yourself (DIY) approach. Most of us begin with more time than money, and it makes sense to capitalize on that resource. In fact, I tell would-be clients all the time that the less money you have, the more you need to rely on "other resources" - friends, colleagues, connections, skill-sets, and other means of getting the job done without cash. In the direct sales world, I see a LOT of new consultants relying on family and friends to keep their business afloat (if that's your problem, you can fix it with a little Direct Sales 101).
For other entrepreneurs we often get a little too good at doing everything ourselves, and that creates a problem.
That's the point where income and time are roughly equivalent. It's not generally a lingering point, because responsibilities typically rise in correlation to our income. I'm not sure I agree with Upamanyu Chatterjee when he said, "the more money you have, the more hassles," but you get the idea. When things are roughly equivalent, we have to get ruthlessly honest about where we're investing (or spending) our time and money. Eventually, though, things ease up and we once again have either more time or more money.
Once we have more money than time, it makes sense to start liberating our time with some of our money. Yet, in the last couple of years, I've noticed that people are killing themselves (some quite literally) trying to do too much. I've mentioned Jon Morrow's story before, but his is not an uncommon tale. When the financial meltdown started rippling through my client's lives, I saw many folks tightening belts and even going dark to "ride out" the economic storm. Yet, history tells us that the companies that fare best are the ones that keep showing up and keep sharing their message even during hard times.
So how can you tell if DIY is still the way to go? There are several questions that bear exploring:
You've probably heard the old saw "everyone's a genius in a bull market" - right? Essentially, anyone with a website could slap up a paypal link and sell their stuff like hotcakes during the earliest days of this century. There were info product "gurus" hawking their schlock for $997 - and it was a pdf copy of a 3rd generation photocopy of a 75 page "report" that was poorly edited, and an MP3 of said guru reading the PDF aloud (I'm not joking). There might have been a few gems in there, but you had to dig through so much crap that it almost wasn't worth your time. The prevailing logic at the time was that if one gem could turn your business around, then who cares if it looks like crap? That was the advent of the "fail fast and fail often/good is good enough" mentality that swept the internet.
The problem was that it wasn't even good, let alone good enough. Stuff like that doesn't pass muster anymore. The bar continues to rise. Videos I filmed three years ago don't measure up to the new HD footage I can shoot with my webcam (my WEBCAM, people!). If there's more sizzle than steak, word gets out, and people stop buying. So if you've got inferior offers, it's no wonder your business is killing you. Maybe you need to invest in a team that will turn your offer into something people actually want to buy - or invest in a few beta testers to get feedback before you launch. Either get help or get out of the offering.
I truly believe you can make a living doing what you love (and in many cases a VERY GOOD living). If a grown-ass man can make money on youtube unboxing and talking about Transformers or doing video game walk-throughs, then I have no doubt in my mind there's an audience for whatever you love doing. But you can't offer crap or people won't keep showing up.
When responsibilities rise to meet income, many entrepreneurs forget about profit until the end of the year. They see profit as an event (income minus expenses, right? WRONG.) They just keep watching the dollar bills roll in... until they stop rolling in. Then they look at their business, start cutting costs, and scrambling to "stay afloat" - when they're already sunk.
You need a profit plan, and you need to follow that plan during the feast and the inevitable famine. Business, like so many things, is cyclical. If you're overspending when money is abundant, you'll be in the hole faster than Alice and the White Rabbit once the money dries up.
Look at more than just your income and outgo. Consider your long-term growth plans. No business can continue to grow indefinitely. Tastes change, markets change, and entrepreneurs have to be willing to pivot, shift, and serve their markets in meaningful ways. A profitable business today may not be profitable in future years (Blockbuster Video, anyone?), and a smart business owner keeps pace with the changes. If that takes up too much of your time, then a coach, an accountant, or another financial professional can help you keep your finger on the pulse of your business.
This is where it all comes down. You can work like a dog and have a profitable business, but have no life to speak of. Likewise, if you're constantly "re-investing" into the company, then you're not creating something sustainable. You're blue-balling your business (yes, I said it) - stringing it along and keeping it from really performing.
I had a client that owned a screen-printing company. The company was recognized for doing great work and the employees liked working there. My client was an investor, he didn't work in the business. His good friend was the owner, and wasn't particularly responsible with the income. So my client had stepped in as an "investor" to make sure payroll would be met on a consistent basis. Year after year my client plowed money into the company to keep it afloat, but when we looked at the books, the company wasn't sustaining itself. It wasn't profitable, but he didn't mind plowing the money into the company because it kept his friends in jobs. I told him he was blue-balling the company and that they needed to sit down and get real about their revenue plan. I told him he needed to have this conversation with his friend sooner, rather than later, because the company wasn't really a business!
He told me he didn't have time to have that conversation because he was busy with his own job (where all the "investment " money was coming from). Plus, he didn't want to "get into it" with his buddy. So the company hobbled along for a few more years before his buddy finally bailed on the business. Now, he's got a solid business manager in there running things. Hopefully, he'll be able to turn the ship around and create a profitable, sustainable business.
You can pump all your time or all your money back into your venture, but that doesn't mean you have a business. It's certainly not sustainable. If you can't walk away from your business to practice some self-care, or take some time to "just be" then something's amiss.
If your business can't run for a time without you, then you're the problem, not the solution. (Tweet this)
Hire someone to look at the numbers and give you some ruthless honesty. Give yourself permission to get support in creating or delivering your offering. Maybe you're lousy at writing sales copy - get a copywriter. Maybe your training style doesn't resonate with your team, hire a pro. Don't force yourself to be everything to your company, or your company can't survive without you. The day you get sick (or worse) is the day the company goes under. That's not a profitable sustainable business. That's just crazypants.
How have you set yourself up for success? What are you doing to ensure that you're not the bottleneck in your business? Share what's working for you in the comments below so we can all learn from one another.
At this point in the new year, more than 25% of Americans have already given up on our New Year's resolutions -that is, if we even made them in the first place. By the end of the month, that number climbs to nearly 35% of Americans (more resolution-related stats here).
Some folks (and businesses) are just getting started. I'm still seeing people offering courses on setting up your budget and/or income plan for 2015... that don't start until February!
I hate to break it to you, but you can't get a "jump start" on 2015 if the year is already rolling along!
One of the common problems I see for entrepreneurs stems from income or revenue planning. In fact, if your business is new (less than 5 years old, or making a market transition in the past 2 years), it's not always easy to predict where the money's going to come from in your business.
For many entrepreneurs, the first couple of years feel like throwing spaghetti on the wall to see what will stick. You make offers, do some research, hone your product or service, make more offers, and see who bites. You keep what sells, and table the rest. Sometimes you resurrect that stuff, and sometimes it's gone forever. In my own business, I've had a resurgence of interest in products that I wasn't actively promoting. I had essentially tabled these offerings, so I didn't include them in my revenue planning for this year.
Big mistake. If you've got an offering available, it should always be included in your revenue plan - even if you don't sell many of them during the year.
That got me to thinking about other mistakes I've seen when it comes to planning out your income, so I figured I'd conjure a post to help save you from making the same mistakes in your business.
Your budget and your income plan are not the same thing. Because a lot of creative types feel hemmed in by the word "budget" it's become common for coaches and trainers to use a different word (abundance plan, income plan, spending plan, etc.). A budget tells you how you project you'll spend/invest the money you earn. The income plan tells you how you project you'll earn the money in the first place.
I remember one of my early years in business, I created a budget with roughly $50,000 in line item expenses. I had no income plan. Sure enough, about two months into the year, I was pulling my hair out because the income wasn't keeping up with the expenses. I had no idea HOW I was going to earn the money, I had just put down the income of my dreams with no real plan of attack on how to make that income happen. In short order, I quickly reduced my "budget" to align with the realities of the income of my business.
Budgets are often wishful thinking. Income planning is where the rubber meets the road. If you can't figure out how to earn the income, you shouldn't be creating a budget to spend money you don't have.
A direct sales client of mine was struggling to get ahead of the curve in her business. She had come to me with an income plan that included very tight margins and little "wiggle room" in case something happened.
Of course, something happened, and her husband was unable to work for an extended period of time. She was panicking about how to make ends meet. After she took a breath, we looked at where she could leverage her existing offers, find better clients and increase her average ticket sale. Then, I illustrated the need to plan for more than just "the minimums" because there's always something for which you can't possibly plan.
Rates go up and "life happens" - yet time and again I see entrepreneurs build a budget and project income based on that budget, without any realistic expectations around the "what if" scenarios of business. What if your current supplier dries up? What if your web host goes out of business or raises their rates in order to stay in business? Most companies give you a 30-day lead time on rate increases, which means you could get hit at the worst possible time of the year if you're not prepared.
One of my previous clients relied heavily each year on the income from one particular offering. Last year, they found themselves scrambling for most of the year to make up for the lost income when they had fewer enrollments than they budgeted for. It wasn't really "lost" income, though, because they never had it to lose! They had put too much reliance on a single source of income. It came back to bite them when they didn't have a plan in place to generate more income with some of their other offerings.
If this is your first year in business, then it makes sense to focus on one thing, get really good at it, and sell the heck out of it. But once you've been working with clients, listening to customers (you are listening to them, right?), and doing your research, you'll see other offers that you can provide to some if not all of your market. Facebook started as a connecting point for college grads (of particular schools), and only after they got good at that did they expand. Now, they've got Instagram, partnered with Google for advertising, and have their fingers in a bunch of pies. That doesn't mean you have to offer auto parts and jewelry (like Murrays Discount Auto Stores used to). If you're seeing an opening to serve your clients (and you are looking, right?), then it's more than likely you'll have more than one source of income over the years.
What if what you're doing today becomes illegal tomorrow? How can you shift and remain profitable?
This year's VAT regulations for international buyers created a firestorm of resistance, but it still went through. And international vendors of digital goods have to deal with the fallout - at a price. If all your eggs are in one basket and that basket is locked down, you're not in business anymore. On the other hand, if you've got more than one source of income, you'll stand a better chance of weathering the storm (I'm moving my "digital only" products to a platform that handles the VAT for me so I don't have to deal with it).
Technically, this could be construed as a budget item, but the reality is that I see a lot of entrepreneurs planning to make all kinds of money, without any kind of support behind it - whether that's a coach, learning a new skill set, or some other type of professional development. Your budget needs to include these items and so does your income plan. As you scale, costs change. You may hire a VA to handle things that you used to do yourself. If you're planning on earning more than six figured, you can pretty much guarantee that you'll need some kind of support. Your income plan needs to cover the costs of that support. Don't assume that you'll be able to cover it with the growth of the business, because, as I've already said "life happens" and you may find yourself in need before the cash-flow comes in to support it. Which brings me to mistake #5.
I can't tell you how many entrepreneurs I've talked to that tell me they made "six figures" in the last year - only to find out the company may have taken in six figures, but they didn't pay themselves a salary.
Say what?
That means that not only did YOU not make six figures, but the company probably didn't either! There's a difference between income and profit. And no, your salary is not profit. If you're not paying yourself, then you're lying to yourself about the actual profitability (and viability) of your business.
You can bet that Donald Trump, Warren Buffett, and Oprah don't work for free. They have large businesses and each draw a salary that's part of the company expenses. Profit is money that's not allocated to covering expenses. Most businesses erroneously think profit is what's left over after covering expenses. I'll show you why that's wrong in a minute. Regardless, you need to be sure that your income plan is built to cover a salary and savings for emergencies.
Financial guru Dave Ramsey reminds us that it's not a question of if, but when emergencies will happen. The printer dies, the laptop gets dropped, the external hard drive crashes... and those are just the minor emergencies. If your income plan (and yes, budget) doesn't include a line-item for savings, you'll find yourself scrambling. What if your tax bill's higher than you budgeted? That's where savings can be a blessing.
Regardless of what you sell - or how much of it gets sold - it's imperative that you have a profit plan. If you sell even 20 cents worth of products or services this year, you need a plan in place to ensure that your company derives a profit.
Okay, twenty cents might be a little ridiculous, but maybe not.
Mike Michalowicz, author of "Profit First" says that profit needs to be a habit - not an event - in your business. Instead of making profit an afterthought (profit = income - expenses, like most businesses expect), Mike says pay your business first and set aside a portion of your income so that you always have profit in the business. I recently led a webcast to explain the Profit First approach and help you get a handle on making sure your business is always profitable.
Whether or not you come to the webinar, it's important to see profit with fresh eyes. You don't have to build your business on the "leftovers" - which, if you're anything like most entrepreneurs I know, there aren't many leftovers to begin with. Instead, you can make an intentional step toward building a solid profit plan - and income plan (and budget) - that's built realistically around what you need to accomplish in the next 12 months (and beyond).
I'd love to hear what mistakes you've made in your budgeting/income planning process. What did you learn and how did you recover? Let's learn from one another in the comments!
It's not an easy song for a woman to sing. It wasn't written for a woman to sing. Until we started the studio rearrange, I wasn't sure I'd ever attempt to sing "Piano Man" - since my low range isn't very strong, and I couldn't boost the signal enough for it to be understandable.
But it's certainly a song I enjoy - and one that became the signature piece for the sixth Gershwin Prize winner, Billy Joel.
The Gershwin Prize is the equivalent of a lifetime achievement award from the Library of Congress - as it "celebrates the work of an artist whose career reflects lifetime achievement in promoting song as a vehicle of musical expression and cultural understanding."
As I watched Kevin Spacey and crew honor Joel with their tribute cover of his song, it dawned on me that the world doesn't need another Billy Joel. The world needs YOU - and you can sing Billy's song, but like Kevin and the gang, you've got to sing it your way. And some people won't like it, or even understand it (Leann Rimes? What?), but you've got to do it your way for your audience to embrace you.
The other thing that caught my attention is that the best way to pay homage to your heroes is to do things your way. No one on that stage tried to sing it like Billy. Even Billy did his own thing in the moment ("It's a pretty good crowd here in Washington.") - and Kevin Spacey learned how to play harmonica just for the event - even if hitting the high notes wasn't as easy as he'd liked. He, and all the others, did it their way.
The world needs YOU to shine bright and sing your song - YOUR way. (tweet this)
Subscribe to Lisa’s YouTube Channel | More from the 300 Songs Project | Front Row Sessions Replays
As I hear clients, colleagues, and friends sharing their goals for 2015, there's a chorus being repeated over and over:
"This year is the year I FINALLY break __ figures!"
I've heard it so many times that it makes me dizzy and sad to think about the number of folks who continue to miss the mark on this particular goal each year. When I ask why they haven't hit their goal yet, I hear lots of "reasons" - but ultimately, those reasons all mask the truth of why they really haven't hit their big income goal - whatever it is.
First a warning: "Big income goal" is relative. Like dream shame, the fact that you have a goal means it's big. For you, it might be 10 figures, or 6, or 5, or being able to finally quit the day job. The number doesn't matter. The principles are the same regardless of the number of zeroes at the end of the figure.
Why is it that most entrepreneurs that dream of making "mucho dinero" don't hit their big income goal? Here are a few reasons I've encountered (both on my own journey, as well as with my clients): (more…)
Tomorrow, I turn 40 (Bradley Cooper and I are the exact same age, thankyouverymuch!). This clip was taken from November's show, where I realized it was over 20 years ago that I wrote this song. As Billy Joel gets the Gershwin Prize for his song, "Piano Man", this week, I wondered what it is that makes some songs so timeless. And I wondered if I'd ever have a song that had that kind of effect. Then, I realized that I'd already written a song that I still sing even 2 decades later. It might not be a Billy Joel-caliber tune, but it's mine, and I love telling the story behind it.
My drama teacher, Mr. Jennings, gave me an opportunity to write and record this song for a play he was doing by the same name. He was known for being quite creative with the productions he mounted. He wasn't afraid to set Shakespeare in the 1950's, and was known for his color-blind casting policy, which sometimes got him into trouble. At the opening of this show, he wanted to have tableaus that looked like scrapbook photos that would come to life. It was a great opportunity to do something I loved in a meaningful way - completely outside the curriculum of the classroom.
Mr. Jennings was one of the first people to give me a platform for my music. He was willing to take a chance. The world needs people like that. The world needs people willing to share an unknown voice or an idea with a larger audience. I'm grateful he was one of those people for me. As I look back nearly 20 years, it's a thank you that's been a long-time coming.
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This week I successfully completed all my planning for January! Woo hoo! I know many entrepreneurs who are still shuffling papers and won't solidify their plans until sometime in the middle of the month - after they've given up on more than half their New Year's resolutions. I've been that person, and over the last couple of years, I've finally managed to hammer out a process for planning that works for me.
That's part of the struggle if you're a creative entrepreneur. There's no one plan that seems to cover everything. If you're a personality-based business owner, it's even harder. You've got to include your personal plans with your business plans, because they tend to overlap. Short of my own Dreamblazing program, I've yet to see a planning system that does that well, if at all.
Yes, finding a groove and getting the planning process down is a hurdle, but once you've got that process down, there are still a few mistakes I consistently see entrepreneurs make when planning their new year. I've even done them myself! Here are five of the big ones:
In my Dreamblazing program, I talk about "pumpkin" goals and "radish" goals. Pumpkins take all year to mature, while radishes only take 20-40 day. Having all your harvest come in at the end of the year makes it difficult to manage - and you can starve the rest of the year. Radish-sized goals give you some bite-sized results that you can manage throughout the year. Those radish goals can be milestones toward your bigger pumpkin goals, too.
Just be sure you don't have (more…)