Author: Lisa Robbin Young

Every manager or owner should look for the best ways to improve your business efficiency, but it should not finish within the office and with your customers. In addition, making your customers’ lives easier can significantly boost your company’s fortunes and help it increase its reputation within your industry. The good news is that there […]

Pexels. CCO Licensed. Workplace diversity isn’t just about meeting a quota. Hiring employees from a range of different backgrounds can have many benefits for your company. Below are a few reasons why diversity matters within your workforce. Diversity helps creativity to thrive Diversity is great for encouraging different ideas. While a team of young, white, […]

Photo by fauxels from Pexels There are many aspects to running a business. From operations to marketing (and everything in between), it’s not always easy. Business owners must be able to adapt to new challenges and ways of doing things including ways to make the company more efficient. Most entrepreneurs know that you'll have your […]

[Creative Freedom S7E3] A long-time friend of mine came to visit Nashville not long ago. He paid me a compliment or two, as he often does, and I poo-pooed nearly all of it. Later, when we were at lunch with my family, he turned to my husband and asked: “How does she not see how […]

How many touches does it take for your audience to convert?  According to some research, it takes on average 8 touchpoints from the initial interest to the full commitment to purchasing. Some research suggests it's as many as 22 "touches"! In other words, most leads will need to interact with your company's marketing content at […]

Blueprints and cookie-cutter concepts can only take you so far. Heck, we use them when we build business models. We start with the same framework for every person we work with. But, like a good builder, we don’t stop at the blueprint. That’s the what. We also need the “how”. We take that model and help them see how to implement it in ways that work for them.

Your support team is a key ingredient in a growing business. Without them, little to nothing would get done. That's why creating a safe and positive work environment for your team is so important - whether they are employees, contractors, or volunteers in your organization. This will not only make them more productive, but it […]

It's finally Season 7! It has been a long road to get here, and I’m so excited to be digging into the new content this season - all around helping you overcome the passed over paradox and step more confidently into your Great Work. To Be that star in your market, instead of a best-kept secret.

This episode is about building a community network and finding the right moments and opportunities to tap into those communities for business growth and visibility.

Every manager should look for solutions to improve their leadership skills to help push their team to new heights. However, not even the finest manager in the world will achieve their goals if they do not know how to cultivate a teamwork culture in their business. With so many contrasting personalities and skills, this can […]

Nervous about your next online meeting? You're not alone. Video conferences and online coaching sessions can be nerve-wracking, but they do not have to be as bad as many people say they are. Because more and more jobs and teams are done remotely, video conference calls are an important way to do business and keep […]