Author: Lisa Robbin Young

Marketing noise is on the rise. It is harder to be seen and heard than ever before. At least, in some ways. The truth is that your existing customers, fans, and subscribers are still your best source of new business - that is, if your relationship is strong enough. If they're not thinking of you […]

Most creative entrepreneurs I know are quite content to make just enough cash to pay the bills and keep a roof over their heads without having to work 50-60 hours a week. As my own business coaching practice has grown, I've discovered that more than 40% of my clients are in a position where they […]

We all have our own business dreams. Maybe you're struggling to pull the trigger or have no idea how to start a business without compromising your ideals. I've been there! But, setting up your side hustle and working on it in the off hours, could be the springboard to something that’s worth going full time […]

Running a business requires a lot of juggling. Work piles up, and if your support team isn't on point, you have to sort it out yourself. As a creative entrepreneur, that's one less thing you want to deal with - amirite?  I've talked in previous posts about the importance of delegation. At some point, you […]

If you've been following my most recent posts, you'll notice a theme: delegation. Sometimes, delegation takes the form of outsourcing. Most creatives I've met have a laundry list of things they'd love to pass off to someone else, but don't really know where to begin. That's what we're going to tackle today. Outsourcing offers a […]

Starting your own business can be a mammoth task, no matter what your background. It is also an incredibly exciting time when you’re full of ideas and goals that you want to see through to fruition. New offers! New clients! New possibilities! Everything feels so fresh, new, and full of possibilities. Unfortunately, for many new […]

I've said before that I'm an Internet Marketing dinosaur. With over 25 years in the online world, I know the value that digital marketing can bring to any business. I had a website for years before blogs were a thing. After a little while on Myspace (remember that?), I decided to dip my toe into […]

Creating a successful business requires several different critical attributes from you, the business leader. Success doesn’t appear the second a lightbulb flashes and inspiration hits. Instead, it takes time, effort, and hard work.  But what are the traits that you need for success in business?  In this article, we’ll explore some of the traits that […]

In the age of social media, it's become even more apparent that your customers want - maybe even need - a deeper connection with you. While it's been true for a while that most customers are looking for more than a purely transactional relationship, today it's even more apparent that your clients want to buy […]

Working with a remote team (whether contract or employees) has benefits and challenges. When location isn't an issue for the position, you can find the best person for your job requirements. Still, even the best remote team can experience hiccups no matter how good a system you have in place.  If you're looking for ways […]