Author: Lisa Robbin Young

In the age of social media, it's become even more apparent that your customers want - maybe even need - a deeper connection with you. While it's been true for a while that most customers are looking for more than a purely transactional relationship, today it's even more apparent that your clients want to buy […]

Working with a remote team (whether contract or employees) has benefits and challenges. When location isn't an issue for the position, you can find the best person for your job requirements. Still, even the best remote team can experience hiccups no matter how good a system you have in place.  If you're looking for ways […]

Consumer trust in brands is important, and yet the research suggests that buyers believe that a company can't be both ethical and competent. Yikes! As a creative business owner, you need your buyers to trust you. That's where repeat business comes from! I've talked previously about ways to build your credibility in the marketplace, but […]

To help your business reach it’s true potential, a clear marketing strategy is crucial. As Beth Comstock once said, ‘Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.’ On one hand, that sounds incredibly exhausting.  Reasearch by Fractl and Buzzstream found that 21% of social media users surveyed unfollowed […]

Many creative businesses, studios, and freelancers spend a good chunk of their time, energy, and money trying to find and qualify new leads. After all, a company can't grow if nobody knows about it. I've talked before about how "If you build it, they will come" isn't even an accurate quote, let alone a great […]

If you’re a creative entrepreneur struggling to generate sales, it may be a matter of driving quality traffic to your offers. If you take the Fix This Next assessment and find that "prospect attraction" is your key need to fix, it might be time to look at paid traffic methods. While I don't recommend you […]

If you feel as if things never stop moving and pushing forward, you're not alone. There's a pervasive mantra of "hustle and grind" that oozes all over the entrepreneurial world. Trying to "keep up" is a serious challenge - and a potential de-motivator. In all my years as a creative entrepreneur, nothing is more frustrating […]

If you're like most creative entrepreneurs I know, you've probably developed a habit of multitasking, trying to force way too much into a few hours of work. Your crammed schedule probably means that sometimes you miss out on important or meaningful activities because you're too focused on putting out fires or dealing with the urgent […]

As a creative entrepreneur, you're already wearing too many hats. If you're a Fusion creative, you're probably still trying to wear them all because you can, and guilt might keep you from delegating things that you are good at. If your'e a Chaotic, you may want to delegate, but have difficulty finding (or trusting) someone […]

As a solopreneur and small business owner, it often falls on your shoulders to do #AllTheThings - not only to sell your products or services, but also to handle every aspect of building your customer relationships. People need to know you, like you, and trust you enough to want to to business with you - […]