S6E8: What is Content Repurposing?
[Creative Freedom S6E8]
I LOVE me some thrift store shopping! If you have the patience and enjoy treasure hunts, you can come up with some fantastic finds!
As a kid though, I didn’t see the attraction. I grew up in a welfare family, so hand-me-downs constituted the bulk of my wardrobe - and I was the oldest girl, so I was handing them down again! To me, thrift stores were full of hand-me downs, and cheap-o, secondhand crap. Why would I want to be there?
But now? I actually enjoy browsing the shelves, looking for those hidden gems that will make my life better. Like I said, you just never know when you’ll find something that can change your life.
I’ve bought and used all kinds of second-hand treasures. Many of which I later donated again for someone else to enjoy.
Why am I prattling on about thrift stores on a business podcast? Because you can do the same thing with your content! You can uncover the hidden gems in your existing content by doing a treasure hunt of sorts and sharing those golden nuggets with the world.
We call it content repurposing, and you can get a lot more mileage from one piece of long-form content if you do it.
Together we're going to walk you through how you can uncover the hidden gems in your existing content by doing a treasure hunt of sorts and sharing those golden nuggets with the world.
Ready to get started? Listen in below!
Listen To The Podcast
Podcast Show Notes
Inside this episode, we're talking about:
- What thrift stores and content re-purposing have in common
- What Gary Vee gets right about content marketing
- What to repurpose when you create your next piece of content
- How we repurpose our show content
- Where to start repurposing with content you already have
- How to repurpose both paid and free stuff
- Repurposing other people’s stuff… sort of
- You are NOT Gary Vee, so make it sustainable for yourself
Links I mentioned
- The Secret Watch
- otter.ai
- Using a tool like Google Analytics or Monster Insights to find the most popular pages on your blog
- Double-strung harp expert, Cindy Shelhart
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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/