How To Sell Without The Sleaze
[Creative Freedom S6E13]
I have an Incubator client right now that’s working on building their business, and they don’t have a large audience. Between fits of frustration around wanting to go faster and inspired ideas that need execution, we’ve been having conversations around who they serve and how to talk to them to stimulate sales without coming off as sleazy. As nice as it would be to just jump from a great business idea to loads of sales, it just very rarely works that way.
Could she walk up to every person she meets, introduce herself and offer her services? Sure. But she’d likely end up with more folks running screaming for the hills than she would new customers.
There’s probably nothing people hate more than to be sold to. And maybe you’re even thinking to yourself:
"I don’t want to be that slick, sleazy salesperson and have to push, push, push all the time just to keep my nose above water."
What can you do? Listen in below to find out!
Listen To The Podcast
Podcast Show Notes
Inside this episode, we're talking about:
- Some good news from the U.S. Census Bureau Sales Report
- How to evaluate “The Sleaze Factor” in your marketing
- The parallels between selling and dating
- How people find you through your content
- My not-so-secret “tactic” for deepening relationships with clients (past, present, and future)
- The 5 Stages of the Customer Journey
- Customer buying decisions and risk mitigation
Links I mentioned
- A recent census bureau sales report
- EPIC Content Made Easy
- My book, Creative Freedom
- My first book, The Secret Watch
- The 5 Key Areas of Success
- Dr. Michelle Mazur
- Customer awareness journey
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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/