This is the LAST episode of season 6! I am ready to CELEBRATE with this week's episode where we dig into the questions I recommend asking yourself before you decide you are ready for coaching.
I have been a business coach for - coming up on - 20 years now. I helped thousands of people find their right way to making a profitable, sustainable business. In that time, I’ve learned the difference between coaching, consulting, and mentoring. I can be any or all of those things, depending on what my client needs.
I’ve also found that folks don’t always know what they need. They’ve hit a wall, they’re feeling stuck, and they’ve heard that somebody hired a so-called "business coach" and that seemed to help them. So, that’s what they look for.
Not so fast! Coaching - for Instagram or anywhere else - is not a magic pill that cures all ills. In fact, many of my clients will recount the times they’ve sat with me and cried or told me to eff-the-eff-off because they didn’t like the hard truth they were facing in the moment. Truths that they ultimately HAD to face if they wanted to move forward.
You’ve got to be ready for coaching. If you’re still standing around wanting someone to tell you what to do or be your boss, then that’s not what coaches do. In order to know whether or not a business coach is your right next step, these four things must be true:
Ya gotta be coachable
Ya gotta have a budget
Ya gotta be clear on your goals
Ya gotta be willing to invest your resources
Think about these four things. Listen to the episode. And then, reach out and let me know if you think a business coach is the right next step for your business.
Listen To The Podcast
Podcast Show Notes
Inside this episode, we're talking about:
The importance of Ruthless Honesty when hiring a business coach
What “being coachable” really means (and what it doesn’t mean!)
The sign you may need therapy before hiring a coach
What I tell people when they say “You’re too expensive!”
Two reasons you need a budget for coaching
The kind of clarity you need before you can actually hire a good business coach
What a business coach really does for their clients (it’s probably not what you think!)
Different things that each creative type needs from coaching
Transaction or relationship? Which kind of coaching will serve you best?
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It's not always easy to brand yourself when you're constantly evolving. Heck, even the concept of branding has evolved over the years. This episode gives you some questions to consider, along with a brief history of branding through the centuries - and what it means to you (and your clients) in its current evolution.
Last episode I talked about how Taylor Swift pivoted to a new music genre...and she’s not the only one. Fine artist Henri Matisse and lots of companies have started down one path, decided it’s not working for them (or has stopped working for them), and turned to something new. So yes, pivots are a thing, and they absolutely CAN be done successfully, but how do you know if it is, in fact, time to pivot? Listen in to find out today.