S6E7: How to Develop a Content Marketing Strategy (for Creatives)
[Creative Freedom S6E7]
We're back with our first **official** episode of our Season 6 re-launch. Our bonus episode last week gave you the explanation for that.
Our earlier episodes of Season 6 laid the groundwork for what we’re talking about today: your content strategy. If you’ve missed those or you need a refresher, you may want to pop back to the beginning of Season 6 to see what you’ve missed. We’ve talked about how to make sure your content strategy is sustainable, and how to narrow in so you’re actually getting some visibility. This episode, we’re gonna teach you how to build out your strategy.
Listen in to the episode below to get started!
Listen To The Podcast
Podcast Show Notes
Inside this episode, we're talking about:
The difference between Marketing Strategy and Content Strategy
Why consistency and frequency are NOT the same thing
Why your business goals play an important role in your content strategy
How our goals at Creative Freedom HQ drive our content marketing strategy
The importance of using the right mix of tactics in your content marketing strategy
The 3 kinds of content that help you sell
How people decide what to share with their audience
If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
There are also a lot of “feels” that come up around pricing. Today, I want to tackle one of the most common concerns I hear from entrepreneurs with an existing book of business: How do I raise my rates so that I don’t lose my current clients or come off looking like I’m only in it for the money?