3 Tips to Make More Money and Have a Profitable Creative Business
[Creative Freedom S6E15]
There comes a time - or maybe even multiple times - in your business when you’re done with the income you’re currently making and it’s time for more. Most of the time, you don’t want to be DOING more to get there. That’s when you need to strategically consider how to increase your profits - your profitability, the money that stays inside the business - to achieve the freedom goals that you have.
That profitability begets sustainability. Because that means you can pay yourself more. You can pay your team more and still have money in the business for growth.
There are lots of potential ways to do that, but today I’m focusing on the 3 things that most directly impact your profitability and help you experience true creative freedom.
Listen To The Podcast
Podcast Show Notes
Inside this episode, we're talking about:
The “wrong lake” problem that kills your profitability
Using “Keystone Pricing” to raise profits
The importance of discernment in your profit strategy
Questions to ask yourself to measure your real profitability
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This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING! At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers.
Tune in as I go through a month-by-month breakdown of the highlights of what happened last year both personally and professionally, and end the episode with insight around what the changes we are making at Creative Freedom HQ that were inspired by 2021's rollercoaster 🎢