It flopped. It took 7 years of trial and error before her second album made it to the airwaves and made Katy the candy-coated pop star we know today.
Whether you love her or hate her, she's got an amazing brand that's immediately recognizable in a niche that's unlike anyone else in the industry.
Wanna know how you can do the same thing?
This week, the podcast takes a deep-dive look at Katy and Shania Twain to show you how to carve out your own profitable niche in your industry. BOTH of them came from a musical world that was different than the one they ended up in. It required a little patience and courage to make the jump... and it made all the difference.
Check out the show to learn more.
Listen To The Podcast
Podcast Show Notes
Inside this episode, we're talking about:
What you, Katy Perry, Shania Twain, and Betty Rizzo have in common
How to use the Creative Freedom Business Model equation to help you find your niche - even if you don't have a lot of data to determine if your niche is profitable yet.
Rising Tide Members
If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Sponsors & Credits
Special thanks to our Patrons for your continued support. "Worse Things" is a parody of "There are worse things I could do", originally recorded by Stockard Channing for the motion picture "Grease". Parody lyrics by Lisa Robbin Young. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
As a creative entrepreneur, finding a niche can feel challenging if you don't solve a "problem" or "pain" with your Great Work. In this episode, I'm stealin' a process from the manufacturing world to help you hone in on why clients buy from you and how to find more clients just like 'em.
This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING! At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers.