This week we’re going to focus on brand visibility, but not until I tell you a story about Marvin the rooster. That’s right, a neighbor’s stray rooster is going to teach the importance of brand visibility for your company.
Getting seen as a small business can be challenging. There are new businesses entering the market every day. It is important to be kind to competition, stay on top of your game, and understand how to maximize your traffic. If you are a small business owner looking to increase your brand awareness and traffic, here are the best tips.
Outsource your marketing
As a small business owner, you may not be savvy in the marketing department. Thus, it may benefit you if you outsource your marketing. Marketing experts will ensure to help your small business achieve the best results.
There are companies like RSM Marketing will manage your marketing so that you don’t have to. These types of companies take control of your accounts, research how to maximize your customer sales, engage with customers, and more. They will ensure that their service will maximize your business, increase its brand awareness, and attract more customers. More readers and followers will turn into customers for your small business, which will help you achieve greater profit and success.
Have a niche
Having a niche in the business world will help attract more loyal customers. However, it can also attract new customers too. A niche will make your business unique and different to the rest. A niche is a tool to help your start-up stand out and to increase brand awareness.
Being a niche business will also show that you are an expert in your field. Customers will trust someone who is passionate about a specific product or service. It will show that you have a clear and meaningful purpose too, which will make you stand out.
Never copy competition
On a similar note, it will also help to never copy your competition. If you copy others, then you will never stand out. Instead, you will blend in.
Let’s say that you are a card making company. When special occasions occur such as Christmas, most companies increase their prices. Instead, you could drop your prices. It will help you stand out and get seen and appreciated by more people.
Create a customer challenge
Everyone loves a challenge. Most people love to win. Thus, if you offer customers a challenge and offer a prize in return, they will likely want to be a part of it.
A challenge could be as simple as finishing the biggest meal you offer at your cafe twice. If a person manages it then they could win a voucher or anything else you can offer. A challenge will spread around the town and among friends, which will increase the number of people that know your small business.
Share advice for free
If you offer something for free to a customer, then they will likely want it. You could offer free advice through videos, social media posts, or a blog. These are all free to create, so they won’t put you out of pocket.
Free advice will show your customer that you are not all about money and appreciate their time.
The advice could be a secret that you have learned, which people will want to know about. You may be a cleaning business and found a new hack that will change people’s lives. This will pique a customer’s interest and lure customers in.
Ask for customer feedback
Asking customers for feedback is a simple marketing tool. You can share these reviews on your website and social media. When new customers see good reviews, it will likely increase their interest in using your business over others.
In return for customer feedback, you could offer a freebie or a small discount. This will encourage them to leave a more extensive and personal review, which will look great for your small business. If they also have any quick queries, it's best to have a virtual receptionist who knows how to handle and answer them professionally.
Host an event
No matter if you have an office space or not, it will benefit your business by hosting an event. You could ask locals residents as well as businesses, which will help increase your customer base and business network.
An event is a great excuse to get to know people and promote your business.
If you don’t have a business space, then you could always rent somewhere. An online event could work too. However, an in-person event will help you build stronger connections.
Teaming up with other businesses will help put your name out there to new customers. You could partner with another local small business that will allow you both to benefit. For instance, you may be a baker and parenting with a local coffee shop will put your name out there to their customers. You might attract new customers for occasion cakes and bakes, which will maximize profit and increase the customer base.
Alternatively, you could team up with bloggers and online content creators. Asking them to promote your business in return for a gifted product will promote your business to their followers. If you do decide to team up with an online figure, it will benefit you more if they align with your brand.
Increase your SEO
Your website search engine optimization (SEO) will boost your traffic. Increasing your website’s SEO will mean that your website is listed higher up in the search engine, which will promote your site to more people.
Increasing your SEO is simple with these steps:
To get your small business seen by more people, use these top tips. It could be as simple as teaming up with businesses, hosting an event, or being niche and unique. When you stand out and offer customer’s something different, it will make your brand attractive.
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