How to Develop a Sustainable Marketing Strategy for Creative Entrepreneurs
[Creative Freedom S6E5]
In this week’s dose of empowerment for creative entrepreneurs, I’m keeping my word. Last time, I told you we’d dig into how to build a sustainable marketing strategy for your business. It begins with knowing your stories, so before we go any further, be sure to download your copy of the mini workbook inside the Rising Tide learning library that accompanies this episode. Think of it like a study guide that’s going to help you make your content marketing plans go a whole lot faster from here on out.
Let’s also address the elephant in the room when it comes to creating content and then marketing said content: Burnout. Decision fatigue, and the sheer volume of tasks that have to be done to create and promote that content.
Too many folks have equated consistency with frequency - myself included. But they are NOT the same thing!
So how do you develop a profitable, sustainable marketing strategy that doesn’t lead to burn out? The good news is that it’s totally possible.
This episode shares 3 sustainable business practices that help to pull you out of the content hustle and step into the creative freedom you crave.
As a friendly reminder - this month I’m leading the Cashflow Creator workshop - a small group intensive where we take a long hard look at your business model. You know: You + why + who + what + how. All things that will help bring the tips from this episode to life for your business!
Check out the show to learn more.
Listen To The Podcast
Podcast Show Notes
Inside this episode, we're talking about:
Your values and beliefs (and those of your business!).
What do you stand for? And in standing for this, what do you stand against?
What is the deeper message behind why you do what you do?
How to use your business story and business values to drive your content marketing and support your product offerings.
If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Sponsors & Credits
Special thanks to our Patrons for your continued support. "The Content Hamster Wheel" is a parody of "Running Just To Catch Myself", originally recorded by Mark Schultz. Parody lyrics by Lisa Robbin Young. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
Just hearing the words “business model” can conjure up spreadsheets, process diagrams, flow charts, and other stress-inducing imagery. But business models don't have to be stressful. Once you figure out your unique business model, you’ll like how sexy the results are: more money, meaning, and impact. More Raving Fans for your work, more freedom, and more time to focus on what’s truly important to you. The best part? It isn’t hard to figure out. The hard parts are sitting down to DO the work and then staying true to the business model that works for you. If you follow along today, you’ll even have some of that handled, too.