This is bonus episode 9 and we're continuing on through the Fix This Next methodology. This episode, I talk about the fourth level of the hierarchy: Impact.
The Business Hierarchy of Needs is a model developed by Mike Michalowicz, author of the forthcoming book, Fix This Next. I'm a certified Fix This Next advisor, and I'll be walking you through each level of the hierarchy in separate episodes.
There are five levels to the Fix This Next Business Hierarchy of Needs, and five aspects in each level that you need to consider. Just like Maslow's hierarchy, though, you need to resolve the issues at the lowest levels of the hierarchy before you can deal with anything higher up.
The fourth level of the Business Hierarchy of Needs is Impact. So many creative entrepreneurs I meet want to make a big impact on their world, but if you start your career by being over-generous, you might be putting the cart before the horse. This week's episode explains.
Listen To The Podcast
Podcast Show Notes
Why you may never need to worry about the top two levels of the Business Hierarchy of Needs
Why it's important to build your "get" foundation first, if you do want to make a bigger impact in the world.
The reason why you have to get before you can give (despite what the gurus tell you)
The 5 Core needs of the Impact level of the Business Hierarchy of Needs
Why you need to be more like Santa and NOT the Emperor
If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
[Editor's note: This is the sixth in an annual series of posts I write to focus my efforts for the new year. You can find last year's post here. Here are links to parts 1, 2, 3 and 4.] Inspire. Brave. ENTHUSIASM! Uncommon. Each year, I try to pick a word or phrase that reflects my focus, my "theme" for the year. […]
This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING! At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers.