This is bonus episode 6 and we're switching gears as I lead you through the Fix This Next methodology. This episode, I talk about how I almost burned my house down as a kid, and how that relates to running your business today. You'll also get an overview of the entire Business Hierarchy of Needs, as well as an in-depth look at the lowest level of the hierarchy: Sales.
The Business Hierarchy of Needs is a model developed by Mike Michalowicz, author of the forthcoming book, Fix This Next. I'm a certified Fix This Next advisor, and I'll be walking you through subsequent levels of the hierarchy on each of the next few episodes.
Based on the original Hierarchy of Human Needs developed by Abraham Maslow in the middle of the 20th century, Mike posed the question, "What is the hierarchy of needs for a business?"
There are five levels to the Business Hierarchy of Needs, and five aspects in each level that you need to consider. Just like Maslow's hierarchy, though, you need to resolve the issues at the lowest levels of the hierarchy before you can deal with anything higher up.
The lowest level of the Business Hierarchy of Needs is sales. Without enough incoming cash flow, your business won't survive. Sales flow out of expanding your reach, organic traffic, and converting that traffic into leads and sales. But how do you resolve those issues without throwing gasoline on a fire? This week's episode explains.
Listen To The Podcast
Podcast Show Notes
The business lesson I learned from almost burning down my house
The Survival Trap and how to avoid it
How the Business Hierarchy of Needs works and a little backstory of how it developed
The five aspects of the lowest level of the Business Hierarchy of Needs (Sales)
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This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING! At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers.