In this week’s dose of empowerment for creative entrepreneurs, I’m keeping my word. Last time, I told you we’d dig into how to build a sustainable marketing strategy for your business.
This is bonus episode 8 and we're continuing on through the Fix This Next methodology. This episode, I talk about the third level of the hierarchy: Order.
The Business Hierarchy of Needs is a model developed by Mike Michalowicz, author of the forthcoming book, Fix This Next. I'm a certified Fix This Next advisor, and I'll be walking you through each level of the hierarchy in separate episodes.
Based on the original Hierarchy of Human Needs developed by Abraham Maslow in the middle of the 20th century, Mike posed the question, "What is the hierarchy of needs for a business?"
Fix This Next is the answer.
There are five levels to the Fix This Next Business Hierarchy of Needs, and five aspects in each level that you need to consider. Just like Maslow's hierarchy, though, you need to resolve the issues at the lowest levels of the hierarchy before you can deal with anything higher up.
The third level of the Business Hierarchy of Needs is Order. Each level of the hierarchy has a need for some systems and processes, but level 3 is where we look at systems with a new goal: to help you take a 4-week vacation and have a business that still runs smoothly. This week's episode explains.
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