Charge More and Do Less: How to change your mindset around pricing your creative work
[Creative Freedom S5E7]
If you're a heart-centered creative entrepreneur struggling with pricing, there's good news: you don't have to subsist on a survival-level income, and you don't have to price gouge your clients in order to be successful. There's a middle ground that's profitable and sustainable.
Your pricing tells a story, and it's personal. For creative entrepreneurs there is no topic more in need of a mindset shift than pricing. Pricing is more than just materials + time. It's about your pricing mythology, your audience expectations, and other considerations that we'll run through in this episode.
P.S. Tickets for the 2020 Creative Freedom Retreat go on sale soon! We're going to NOLA, baby! Make sure you're on my email list to be one of the first to know more!
Listen To The Podcast
Podcast Show Notes
2:53 - Why you may need a mindset shift around pricing and high-priced offers
5:10 - Why you probably can't charge less than $100/hr and why $500/hr may be more reasonable.
8:40 - How pricing mythology means a company like Starbucks can charge more than McDonald's
14:00 - How your audience is a factor in pricing.
23:00 - IPA2 is the key to your livelihood in business
25:43 - Another approach to pricing: Mark Silver's Resonant Pricing Exercise
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This is bonus episode 6 where we begin our conversation about the Business Hierarchy of Needs and the lowest level of the hierarchy: Sales.
The Business Hierarchy of needs is a concept developed by Mike Michalowicz, author of the upcoming book, Fix This Next. I'm a certified Fix This Next advisor, licensed to share this information before the book launches.
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