How ya liking the new website? Have you checked out the virtual card deck or taken the new version of the quiz yet? I haven't done a formal post yet about all the changes. That's coming soon. Right now, I'm coming off the high that is Creative Freedom Live. I got home earlier this week, and it's been fun to unwind and "recover" from such an amazing weekend. More on that later, too!
Today, though, I'm going to do my darndest to make business models approachable and easy to navigate. Just hearing the word “business model” can conjure up spreadsheets, process diagrams, flow charts, and other stress-inducing imagery. But business models don't have to be stressful.
Once you figure out your unique business model, you’ll like how sexy the results are: more money, meaning, and impact. More Raving Fans for your work, more freedom, and more time to focus on what’s truly important to you.
The best part? It isn’t hard to figure out. The hard parts are sitting down to DO the work and then staying true to the business model that works for you. If you follow along today, you’ll even have some of that handled, too.
Listen To The Podcast
Podcast Show Notes
4:51 - A true story "cold" calling - and how that model works, but at what cost?
8:28 - 360-degree business design and the business model "equation"
10:20 - questions to ask yourself to help get clarity on the first part of the equation
12:50 - Creatives can't usually "Start with why" like Simon Sinek suggests, but "why" is an important SECOND question
14:00 - Finding the people most likely to say "Yes" to your offers
16:37 - How the second half of the equation falls together more easily
18:35 - The flexibility of the "What" and "How" elements of the equation
If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
This is bonus episode 6 where we begin our conversation about the Business Hierarchy of Needs and the lowest level of the hierarchy: Sales.
The Business Hierarchy of needs is a concept developed by Mike Michalowicz, author of the upcoming book, Fix This Next. I'm a certified Fix This Next advisor, licensed to share this information before the book launches.
We're tackling one of the biggest problems creative entrepreneurs face this week: underearning. Too many years of "paying your dues" working for free or for "exposure" have compounded the problem of creative entrepreneurs owning and asserting their value in the marketplace and charging fees equal to that value. Add to that a sense of shame or other […]