[Creative Freedom S5E10]

Okay, I gotta rant a little.⁠ There's nothing that grates my toast more than the phrase "EPIC CONTENT" (be sure to say it like you're announcing a monster truck rally this Sunday-Sunday-SUNDAYYY!⁠)
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In the final regular episode of Season 5, I'm going OFF about how this phrase "create epic content" has become synonymous with "if you can't make something that goes viral, then don't do anything at all" - which is a trap that either keeps you stuck on a hamster wheel of content creation in your creative business or paralyzed by perfectionism to the point of doing nothing at all.⁠
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Instead, I'm going to show you an easy way to share engaging, meaningful content with your audience on the regular on any platform. And you don't even have to create it all. In fact, if you want to have a life, you probably shouldn't!⁠

THAT, to me, is what epic content creation is all about!

December is content creation month at Creative Freedom HQ. I'm leading a series of workshops to help you plan AND create your content for 2020. Be sure to sign up for email updates to get advance notice of the next one!⁠

Listen To The Podcast

Podcast Show Notes

• 2:45 - a little behind-the-scenes from filming on the new Disney+ show, Encore!
• 5:32 - How doing a shorter season for my show, instead of a year-round production, allows me to play to my strengths as a Fusion Creative while still creating quality content for my audience.
• 8:00 How the phrase "EPIC CONTENT" has actually devolved into a notion that keeps creatives stuck in perpetual creation mode.
• 12:15 The 4 elements of engaging compelling content that you can use in any format at any time.
• 20:20 The one place where creatives consistently fall down in their content marketing

Mentioned In This Episode

• Graphic Design from McAnally Creative (that's my sweetie!)
• Accountability Club
• Epic Content Marketing by Joe Pulizzi
• Neil Patel's "Ultimate" Guide to Epic Content
• The original source on Mashable (via problogger) for Neil Patel's uncited infographic (Tsk tsk, Neil! CITE YOUR SOURCES!)

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Sponsors & Credits

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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/