Okay, I gotta rant a little. There's nothing that grates my toast more than the phrase "EPIC CONTENT" (be sure to say it like you're announcing a monster truck rally this Sunday-Sunday-SUNDAYYY!) In the final regular episode of Season 5, I'm going OFF about how this phrase "create epic content" has become synonymous with "if you can't make something that goes viral, then don't do anything at all" - which is a trap that either keeps you stuck on a hamster wheel of content creation in your creative business or paralyzed by perfectionism to the point of doing nothing at all. Instead, I'm going to show you an easy way to share engaging, meaningful content with your audience on the regular on any platform. And you don't even have to create it all. In fact, if you want to have a life, you probably shouldn't!
THAT, to me, is what epic content creation is all about!
December is content creation month at Creative Freedom HQ. I'm leading a series of workshops to help you plan AND create your content for 2020. Be sure to sign up for email updates to get advance notice of the next one!
Listen To The Podcast
Podcast Show Notes
2:45 - a little behind-the-scenes from filming on the new Disney+ show, Encore!
5:32 - How doing a shorter season for my show, instead of a year-round production, allows me to play to my strengths as a Fusion Creative while still creating quality content for my audience.
8:00 How the phrase "EPIC CONTENT" has actually devolved into a notion that keeps creatives stuck in perpetual creation mode.
12:15 The 4 elements of engaging compelling content that you can use in any format at any time.
20:20 The one place where creatives consistently fall down in their content marketing
If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
One of the things that stops creatives from growing their business is a fear that they don’t have the credibility it takes to attract quality clients. Fusion Creatives tend to be “credential collectors” which stops you from bringing your Great Work to the world. This episode shares five things you can do (starting today) to build credibility in your niche, even if you’re just starting out.
This is bonus episode 6 where we begin our conversation about the Business Hierarchy of Needs and the lowest level of the hierarchy: Sales.
The Business Hierarchy of needs is a concept developed by Mike Michalowicz, author of the upcoming book, Fix This Next. I'm a certified Fix This Next advisor, licensed to share this information before the book launches.