How to build a loyal following for your creative business (with L.O.V.E.)
[Creative Freedom S5E4]
Sales coach and author, Jeffrey Gitomer, famously said, "Customer satisfaction is worthless... do you want your wife to be satisfied or loyal?"
It's a little crude, but the point is well taken. As a creative entrepreneur, having a loyal following means you've got Raving Fans who love your work, support you financially, and you can make great money doing what you love. If they're not loyal, they'll drop you like a hot rock as soon as someone new hits the scene.
So how do you build customer loyalty?
It's an acronym for the 4 actions that draw your audience closer and help you build meaningful, loyal relationships with them.
Listen To The Podcast
Podcast Show Notes
2:30 The best way to stimulate the Know, Like, and Trust factor with your audience
7:33 Why your audience will say one thing publicly and do the opposite.
9:11 The simple approach one recording artist used to crowdsource more than one hot-selling record.
13:50 Why I think surveys are a waste of time for creatives.
15:24 An example of how I used my social media "listening station" to create engaging content for my audience.
18:10 How being a "creature of comparison" can be helpful (and hurtful) to your business.
23:34 How one artist created a line of potential buyers for a collage before it was ready for sale.
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This is bonus episode 6 where we begin our conversation about the Business Hierarchy of Needs and the lowest level of the hierarchy: Sales.
The Business Hierarchy of needs is a concept developed by Mike Michalowicz, author of the upcoming book, Fix This Next. I'm a certified Fix This Next advisor, licensed to share this information before the book launches.
Facebook Twitter Buffer Pinterest LinkedIn This is Season Four, Episode Seven. This is one of my most dangerous episodes, because I'm talking about shame. I'm talking about what Dr. Brene Brown calls "Unwanted Identities" and how they can impact your ability to charge higher rates for your work. If you find yourself saying "I'm not (famous […]