How to build a loyal following for your creative business (with L.O.V.E.)
[Creative Freedom S5E4]
Sales coach and author, Jeffrey Gitomer, famously said, "Customer satisfaction is worthless... do you want your wife to be satisfied or loyal?"
It's a little crude, but the point is well taken. As a creative entrepreneur, having a loyal following means you've got Raving Fans who love your work, support you financially, and you can make great money doing what you love. If they're not loyal, they'll drop you like a hot rock as soon as someone new hits the scene.
So how do you build customer loyalty?
It's an acronym for the 4 actions that draw your audience closer and help you build meaningful, loyal relationships with them.
Listen To The Podcast
Podcast Show Notes
2:30 The best way to stimulate the Know, Like, and Trust factor with your audience
7:33 Why your audience will say one thing publicly and do the opposite.
9:11 The simple approach one recording artist used to crowdsource more than one hot-selling record.
13:50 Why I think surveys are a waste of time for creatives.
15:24 An example of how I used my social media "listening station" to create engaging content for my audience.
18:10 How being a "creature of comparison" can be helpful (and hurtful) to your business.
23:34 How one artist created a line of potential buyers for a collage before it was ready for sale.
If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
This week, we're taking a closer look at how each creative entrepreneur type can take advantage of these different business models. Sure, you can have any business model you want, but each creative type needs to focus on doing business in a way that's in alignment with their strengths.
This is one of my most dangerous episodes, because I’m talking about what Dr. Brene Brown calls “Unwanted Identities” and how the shame of unwanted identities can impact your ability to charge higher rates for your work. Disney's "Moana" also gives us a glimpse at how far you can go if you stay focused on […]