As part of Season 6 of Creative Freedom, we decided to take our parodies to a new level. Here's the full-length parody from Episode 1.
Sales coach and author, Jeffrey Gitomer, famously said, "Customer satisfaction is worthless... do you want your wife to be satisfied or loyal?"
It's a little crude, but the point is well taken. As a creative entrepreneur, having a loyal following means you've got Raving Fans who love your work, support you financially, and you can make great money doing what you love. If they're not loyal, they'll drop you like a hot rock as soon as someone new hits the scene.
So how do you build customer loyalty?
It's an acronym for the 4 actions that draw your audience closer and help you build meaningful, loyal relationships with them.
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