How to build a loyal following for your creative business (with L.O.V.E.)
[Creative Freedom S5E4]
Sales coach and author, Jeffrey Gitomer, famously said, "Customer satisfaction is worthless... do you want your wife to be satisfied or loyal?"
It's a little crude, but the point is well taken. As a creative entrepreneur, having a loyal following means you've got Raving Fans who love your work, support you financially, and you can make great money doing what you love. If they're not loyal, they'll drop you like a hot rock as soon as someone new hits the scene.
So how do you build customer loyalty?
L.O.V.E.
It's an acronym for the 4 actions that draw your audience closer and help you build meaningful, loyal relationships with them.
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Facebook Twitter Buffer Pinterest LinkedIn This is Season Four, Episode Four. Where we talk about how to say "no" with class and authenticity. Got someone who wants to pick your brain, ask you for a discount, or - GASP! - work for exposure? Need a classy way to say "um, no thanks!" without burning bridges […]
This is bonus episode 6 where we begin our conversation about the Business Hierarchy of Needs and the lowest level of the hierarchy: Sales.
The Business Hierarchy of needs is a concept developed by Mike Michalowicz, author of the upcoming book, Fix This Next. I'm a certified Fix This Next advisor, licensed to share this information before the book launches.
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