One of the things that stops creatives from growing their business is a fear that they don’t have the credibility it takes to attract quality clients. Fusion Creatives tend to be “credential collectors” which stops you from bringing your Great Work to the world. This episode shares five things you can do (starting today) to build credibility in your niche, even if you’re just starting out.
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Podcast Show Notes
2:01 – What a well known “Trust Barometer” tells us about building trust in today’s marketplace
3:38 – How Muhammad Ali, Steve Jobs, and Lady Gaga built credible brands (hint: it’s not sexy!)
9:08 – How I built credibility when I first started in the online world.
11:18 – Questions to ask to get powerful testimonials
14:03 – How to ETHICALLY borrow the credibility of peers and influencers
22:23 – A subtle “underground advertising” technique to get more press coverage
If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
While it sounds sexy to "make dolla billz in your sleep," there are three huge misconceptions around creating passive revenue in your business. In this episode you'll go behind the scenes and see how I've set up passive revenue streams in my business, and just how "passive" they really are.
This is bonus episode 6 where we begin our conversation about the Business Hierarchy of Needs and the lowest level of the hierarchy: Sales.
The Business Hierarchy of needs is a concept developed by Mike Michalowicz, author of the upcoming book, Fix This Next. I'm a certified Fix This Next advisor, licensed to share this information before the book launches.