Episode 7: How Shame Impacts Your Ability To Charge More For Your Great Work
This is Season Four, Episode Seven. This is one of my most dangerous episodes, because I'm talking about shame. I'm talking about what Dr. Brene Brown calls "Unwanted Identities" and how they can impact your ability to charge higher rates for your work.
If you find yourself saying "I'm not (famous person), I could never charge THAT kind of money!" then this episode is for you.
If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.
9:00 - How Dr. Brown's own words illustrate how shame compounds the problem of underearning for creative entrepreneurs
12:00 - How I shamed myself out of doing something I loved because of my own unwanted identity
14:30 - The danger of owning the truth of your identities publicly versus the importance of owning it privately
17:48 - Why so many creative entrepreneurs struggle with a compelling CTA (Call to action) in their marketing
22:00 - A personal example of how I unravelled and re-wrote the story of one of my unwanted identities (and how you can do it, too)
This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING! At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers.
This is Season Four, Episode One. The one where you learn about what the Six-Figure Deception is, with real life examples, ripped from the world of online marketing. It's different than the Six-figure Illusion or the Six-Figure Distinction, which I've talked about before. This is about chasing (or falling for) vanity metrics. I also take you behind […]