This is Season Four, Episode One. The one where you learn about what the Six-Figure Deception is, with real life examples, ripped from the world of online marketing. It's different than the Six-figure Illusion or the Six-Figure Distinction, which I've talked about before. This is about chasing (or falling for) vanity metrics.
I also take you behind the scenes in my own business and show you how we took the Creative Freedom Incubator from zero to a living wage in less than two years.
If you’re listening to just the podcast, you’re only getting about a third of the deal. I’ve been doing Creative Freedom as a web series - we’re in our fourth season now, and we’re just now getting on the podcast bandwagon. We’re rolling out this new approach to reach you where you’re at.
00:40 - The 6 figure distinction vs. the 6-figure illusion
01:02 - What is the 6-Figure Deception?
02:06 - Vanity metrics and a real-life example from the publishing industry
03:18 - The financial breakdown of a shady, real-life example from a Facebook marketer
08:15 - The legal deception of an incomplete truth ("Sell the Sizzle - it's sexy!")
11:00 - My personal goal setting process, targeted on what really matters
12:30 - The ONLY metric that matters when your business is in Early Struggle
14:05 - The importance of careful experimentation (with a personal example)
19:45 - Plan. Do. Evaluate.
20:56 - Bottom line results vs. top-line vanity metrics
23:10 - Questions to ask yourself to get clarity on what you really need to track
This is Season Four, Episode Five. This one's all about the dolla billz, baby! Whether you've raised your prices in the last year or the last month, it could be time to raise them again if they didn't go high enough in the first place. Many creative entrepreneurs get emotional when it comes to price increases. […]
This is Season Four, Episode Four. Where we talk about how to say "no" with class and authenticity. Got someone who wants to pick your brain, ask you for a discount, or - GASP! - work for exposure? Need a classy way to say "um, no thanks!" without burning bridges or sounding like a jerk? […]