This is Season Four, Episode One. The one where you learn about what the Six-Figure Deception is, with real life examples, ripped from the world of online marketing. It's different than the Six-figure Illusion or the Six-Figure Distinction, which I've talked about before. This is about chasing (or falling for) vanity metrics.
I also take you behind the scenes in my own business and show you how we took the Creative Freedom Incubator from zero to a living wage in less than two years.
If you’re listening to just the podcast, you’re only getting about a third of the deal. I’ve been doing Creative Freedom as a web series - we’re in our fourth season now, and we’re just now getting on the podcast bandwagon. We’re rolling out this new approach to reach you where you’re at.
00:40 - The 6 figure distinction vs. the 6-figure illusion
01:02 - What is the 6-Figure Deception?
02:06 - Vanity metrics and a real-life example from the publishing industry
03:18 - The financial breakdown of a shady, real-life example from a Facebook marketer
08:15 - The legal deception of an incomplete truth ("Sell the Sizzle - it's sexy!")
11:00 - My personal goal setting process, targeted on what really matters
12:30 - The ONLY metric that matters when your business is in Early Struggle
14:05 - The importance of careful experimentation (with a personal example)
19:45 - Plan. Do. Evaluate.
20:56 - Bottom line results vs. top-line vanity metrics
23:10 - Questions to ask yourself to get clarity on what you really need to track
Just hearing the words “business model” can conjure up spreadsheets, process diagrams, flow charts, and other stress-inducing imagery. But business models don't have to be stressful. Once you figure out your unique business model, you’ll like how sexy the results are: more money, meaning, and impact. More Raving Fans for your work, more freedom, and more time to focus on what’s truly important to you. The best part? It isn’t hard to figure out. The hard parts are sitting down to DO the work and then staying true to the business model that works for you. If you follow along today, you’ll even have some of that handled, too.