This is Season Four, Episode One. The one where you learn about what the Six-Figure Deception is, with real life examples, ripped from the world of online marketing. It's different than the Six-figure Illusion or the Six-Figure Distinction, which I've talked about before. This is about chasing (or falling for) vanity metrics.
I also take you behind the scenes in my own business and show you how we took the Creative Freedom Incubator from zero to a living wage in less than two years.
If you’re listening to just the podcast, you’re only getting about a third of the deal. I’ve been doing Creative Freedom as a web series - we’re in our fourth season now, and we’re just now getting on the podcast bandwagon. We’re rolling out this new approach to reach you where you’re at.
00:40 - The 6 figure distinction vs. the 6-figure illusion
01:02 - What is the 6-Figure Deception?
02:06 - Vanity metrics and a real-life example from the publishing industry
03:18 - The financial breakdown of a shady, real-life example from a Facebook marketer
08:15 - The legal deception of an incomplete truth ("Sell the Sizzle - it's sexy!")
11:00 - My personal goal setting process, targeted on what really matters
12:30 - The ONLY metric that matters when your business is in Early Struggle
14:05 - The importance of careful experimentation (with a personal example)
19:45 - Plan. Do. Evaluate.
20:56 - Bottom line results vs. top-line vanity metrics
23:10 - Questions to ask yourself to get clarity on what you really need to track
This is bonus episode 6 where we begin our conversation about the Business Hierarchy of Needs and the lowest level of the hierarchy: Sales.
The Business Hierarchy of needs is a concept developed by Mike Michalowicz, author of the upcoming book, Fix This Next. I'm a certified Fix This Next advisor, licensed to share this information before the book launches.
This is Episode One in a special bonus podcast-only series I've created to share the most important lessons I've learned over the past 25 years. Yep. I've been an online entrepreneur for over 25 years now - back when the World Wide Web was a new-fangled thing and the Internet itself was a young upstart, barely old enough to drink.