How to decide which events to attend - and how to get the most out of them
This is Season Four, Episode Nine. The doors are now open to Creative Freedom Live, and this is high season for business conferences and events for creative entrepreneurs. But how do you know whether or not it's really worth it to invest in attending in the first place?
In this episode, I provide a simple "equation" that will help you get clarity about which events will be vital and beneficial to your business, and which ones you should skip.
If you're curious about Creative Freedom Live, we've got a few seats left. This intimate gathering is capped at 10 participants, and we're half full already. Join us in October and we'll build a customized growth plan that works for you and your business for the next 12 months (and beyond)!
If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.
3:52 - The simple equation that can help you get clarity on which events are worth it and which you can skip
6:05 - The 3 basic goals or attending any event
15:20 - Why it's important to focus on the needs vs. wants of your business goals
24:04 - Why a "no" today isn't a "no" forever, and the importance of patience and understanding opportunity costs
It's not always easy to brand yourself when you're constantly evolving. Heck, even the concept of branding has evolved over the years. This episode gives you some questions to consider, along with a brief history of branding through the centuries - and what it means to you (and your clients) in its current evolution.
This is bonus episode 6 where we begin our conversation about the Business Hierarchy of Needs and the lowest level of the hierarchy: Sales.
The Business Hierarchy of needs is a concept developed by Mike Michalowicz, author of the upcoming book, Fix This Next. I'm a certified Fix This Next advisor, licensed to share this information before the book launches.