This is Season Four, Episode Ten. Last episode, I talked about events from the attendee perspective. Today, I'm talking about them from the host perspective. Over the past 10 years, I've hosted hundreds of live events. From my basic monthly Accountability Club teleclasses and weekly Facebook Live Q&A's to more complex virtual and in-person events like Creative Freedom Live (Happening in October! Yeah, baby!)
If you're thinking about hosting your own events, here are the mistakes and lessons I've learned to help you host a successful event that works for you AND your attendees.
If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.
9:07 - The live event screw-ups that almost cost me my car
15:30 - The Jeep event that created an experience that hit all their goals
21:20 - The most effective way to get people to attend your event
25:02 - The importance of ethics and delivering on your promises
It's not always easy to brand yourself when you're constantly evolving. Heck, even the concept of branding has evolved over the years. This episode gives you some questions to consider, along with a brief history of branding through the centuries - and what it means to you (and your clients) in its current evolution.
This is bonus episode 6 where we begin our conversation about the Business Hierarchy of Needs and the lowest level of the hierarchy: Sales.
The Business Hierarchy of needs is a concept developed by Mike Michalowicz, author of the upcoming book, Fix This Next. I'm a certified Fix This Next advisor, licensed to share this information before the book launches.