What your pricing says about your business

As part of my ongoing experiment, this week's FB Live question came from LaTara, who asked if the only way to make money was to make high-ticket offers.

The short answer is no, but there's a bigger story here. Pricing is relative. A $2,000 car isn't a high-ticket car, but a $2,000 paperclip better be something amazing. So this episode of Creative Freedom illustrates how your pricing tells a story that shapes your image in the marketplace.

What story does your pricing tell?

I have low-ticket coaching options and higher-ticket coaching options, but I am not a high-end coach. I'm much more "every man in the real-world" in my story telling and my pricing reflects that.

Got a question you'd like to see me answer? Want to know when my next live event is happening? Be sure to get on my list to stay in the know.


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