In this week’s dose of empowerment for creative entrepreneurs, I’m keeping my word. Last time, I told you we’d dig into how to build a sustainable marketing strategy for your business.
I think it was my grandmother who first told me that you never get a second chance to make a first impression. I was going to her church for Easter Sunday, and, of course, I had to look my best. I was representing my family, I was showing up for God, and (probably most important to Grandma) her reputation was at stake.
It only made sense to put my best foot forward. I had to be well dressed, well groomed, AND well behaved. No pressure.
Then, maybe a year or two later, I heard it again, in a shampoo commercial.
So it's no wonder that those words strike fear into the hearts of many creative entrepreneurs when they attempt to bring their Great Work into the world (especially for the first time). One wrong move, one slip, and it's all down the tubes. Everything's over. Cash it in. We're done. Between that sentiment and the old saw about opportunity only knocking once, it feels like the stakes are incredibly high.
But are they really?
Do you really only get "one shot, one opportunity to seize everything you ever wanted, in one moment"?
Well, yes and no. Mostly no. Sir Richard Branson says that "opportunities are like buses; there's always another one coming." But there are things you can do to prepare yourself for the moments when opportunity comes a knock-knock-knockin' on your door. This week's episode explains.
Here's the "quick and dirty" summary from this week's episode:
Mike Michalowicz, a friend and author of the book Surge, explains that surfers can't ride every wave. They have to be able to get in front of it and be ready to stand up and ride. If the wave is too far away (or even too close up), they can't get in a good position to get up and ride. And if they chase every wave, they'd spend all day paddling and never get the chance to hang ten.
Waves are plentiful, so it's less about hitting every wave (or even finding the perfect wave), and more about being selective in the opportunities you take so that you can spend less time paddling and more time riding. Will you wipe out sometimes? Sure. But that's part of what keeps everyone from surfing: you have to be willing to wipe out a few times in order to catch the big wave.
What do you need to say "no" to, so that you can say "yes" to what really matters? Share your thoughts and ideas in the comments and be part of our Rising Tide.
If you need support, encouragement, and help bringing your vision to the world and preparing for your next opportunity, Accountability Club is now open for enrollment. Only a few seats remain, and I'd love to see you inside this community of doers. Our next training call is Feb 25!
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