Do You Really Need a Customer Avatar?

I am a sucker for procedural dramas. Criminal Minds and NCIS are staples in my late-night viewing. My husband and I have sort of a "silent bet" running on each episode. The first one of us to figure out "whodunnit" gets bragging rights for the night.

Usually, it's me. Sometimes I get it wrong, which is usually when my husband beats me to the punch.

I've spent years getting to know people: watching them, learning from them, and paying attention to behaviors, body language, and contexts. And I have two kids - who are walking laboratories of human behavior. Paying attention to all kinds of people gives me an insight into how they think and how they'll behave in a variety of circumstances.

Getting to know your customer is critical.

You can't expect to consistently sell your Great Work if you don't know who will buy it (or why). You need to do something to get into your client's head and understand where they're coming from, where they're going, and why they'd choose you.

There are lots of ways to get into your customer's head, but a question I get asked a lot is "do I really need a customer avatar?"

Yes and no. It really depends on the kind of market you're trying to reach. This week's episode of Creative Freedom gives you some clarity on when an avatar is right for you - with a little help from Lionel Richie.

Ultimately, it's less about an avatar, and more about understanding your clients. Whatever method works for you is fine, just make sure you do the work.

You don't need a customer avatar. You just need to understand your customer. (Tweet this)

Need some suggestions on where to start? Here's another resource for getting to know your customers. I also teach more about this in the Creative Freedom Apprenticeship, which re-opens this fall.

Who Is Your Ideal Customer?

Share your thoughts and ideas in the comments . Who knows? Someone reading this may need exactly what you have to offer!


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