First off: We're only a few weeks into our new web series, and I'm already getting questions and requests for topics to cover. YAY! If you've got a burning question you'd like to see me answer in the Creative Freedom series, let me know! We want to make this program as valuable as possible for you.
Now, on with the show!
Is it possible to be too generous?
It's a valid question. For me, there's a difference between being intentionally generous and being too generous - giving too much and coming across as desperate because of it. I've met plenty of direct sellers and other entrepreneurs who give not because they're being intentionally generous, but because they want potential clients to say "yes" - to validate them, affirm them, or just plain like them.
That's a sure-fire way to go out of business fast.
When you're intentionally generous, there's a solid strategy behind it (like giving 10% of all proceeds to charity, or to increase goodwill with existing customers), or you're feeling led by a divine call to be generous in a given situation. When you give from a place of fear or solely to be liked/affirmed, you're actually NOT being generous. You're being selfish (giving to get). True generosity comes when you're not expecting anything in return. True generosity has limits built in.
Freebies, opt-in tools, and even your sales offers need to be strategic and focused. They're meant to help you clients get to know you, know what you have to offer, and trust that you are who you say you are (and that you provide the results you promise). Liking you is optional at this point. Remember what Teddy Roosevelt said: "Nobody cares what you know until they know that you care."
Who wants to be seen as the overgenerous desperate doormat? Train people how to treat you. (tweet this)
When it comes down to it, creating offers (and opt-ins) that are in alignment with your market isn't about over-giving. It's about establishing your relevance, building trust and credibility, and making it clear that you're the right person for the job. Likeability comes later. How have you created offers that work? Where did you stumble? What did you learn? Share your comments and insights and be part of our rising tide!
You may have heard the story about Walter Matthau. An aspiring actor approached him at some function and said that he was looking for that one big break. Matthau, in his caring, yet cynical style, says , "Kid, it's not the one big break, it's the fifty." Overnight success rarely is, and most creatives that […]