This week we’re going to focus on brand visibility, but not until I tell you a story about Marvin the rooster. That’s right, a neighbor’s stray rooster is going to teach the importance of brand visibility for your company.

By Sarah Robinson [Editor's Note: I've known Sarah for several years, stalking her at first, and eventually hiring her as a coach and consultant in my business. Her work on developing fiercely-loyal communities has been, hands down, the best training I've ever gotten from her. In fact, this is Sarah's third appearance on the blog […]