12 crazy holiday marketing promotions + 1 heart-centered idea that works year round
Here in the U.S., it's almost Thanksgiving, which means, black friday, cyber monday, and a whole lot of campy, cheesy, in-your-face marketing to ply you into buying more "stuff" to make your holiday complete.
It's one of the reasons I do an annual give-back campaign each November around the anniversary of my launch of The Secret Watch. Last year, we gave away over 1000 books. This year, we're doing a week-long event, so I can't wait to see how it all shakes out on December 1. You can learn more about the give-back event here (there are a few cool prizes I'm giving away, too!).
It's one way I stay top-of mind with my audience without the crazy "sell. Sell! SELL!" of the holidays. But this kind of marketing madness can happen any time of year, as this week's post proves. I managed to contrive a "reason" for having a crazy sale for every month of the year... and one heart-centered approach that works all year long.
The best marketing, regardless of the season, is caring for your clients. (click to tweet)
Side note: For St. Patrick's Day, I was trying to point out my green shirt, not my boobs. *sigh*
I hope you get a kick out of this fun little video. After you've watched it, I'd love to hear your ideas for heart-centered marketing during the holidays (at any time of year). Share your ideas in the comments so we can all learn a thing or two about marketing done right.
It FINALLY happened to me. I purchased an online course this year... and I didn't complete it. You have to understand how RARE that is for me. As a Fusion creative, I'm a learning machine. I'm consuming and assimilating information ALL THE TIME. That's how I improve, how I get great results for my clients. […]
BEFORE WE BEGIN: I just want to let you know that my new web-based reality mini-series "30 Days To $5k" is now in full swing. Episode 1 aired Friday to an audience that praised the originality and risk-taking edge of the show. If you haven't yet seen the trailer for Episode 1, you can do that […]