I remember my first one-star review on Amazon like it was yesterday. It was totally irrelevant to the content of the book. It was almost like they posted a 1-star review just to be seen, but not because they actually read The Secret Watch! No one likes to read negative reviews about their business, but […]

It may sound silly to you if I asked “what does your business taste like?” or “if your business were an animal, what would it be?” And yet, these are not uncommon questions to ask in the branding process. While there's not enough time and space to develop your brand in a post like this, here are some things to keep […]