Your target audience and your existing customers are the people that you should be thinking about the most, always. They are the ones who are going to keep your business going, and they are the ones that you need to be focusing on as much as you can. This isn’t to say that other demographics […]

"Look at me!" I'm pretty sure that was one of the first things I ever learned to say as a child. Being the middle child made me feel like I always had to compete for attention with my siblings. Especially my baby sister. She was born on Leap Year, which made her special, according to […]