Embracing Eclecticism: The Multi-faceted approach to business
Think Richard Branson, Oprah, Kathy Ireland, and the like.
These multi-passionate entrepreneurs have gone big time by embracing their eclecticism, and there’s a good reason for it.
It works.
Simply put, embracing all the facets of who you are means you’ll feel more satisfied in the work that you do. I’m a direct sales coach, and a mom entrepreneur. I fought hard to carve out a niche in the coaching arena and realized that it was only a fraction of who I was, and the work that I do well. In reality, I like working with all kinds of entrepreneurs, and my heart most resonates with parents – and entrepreneurial moms in particular.
So do I give up coaching direct sellers? Hardly! Not only am I good at bringing fast results for direct sales professionals, I LOVE it. Why would I give it up?
However, there are so many hours in a day. Any mom can tell you that. How do you bring all the things that you love under one roof? Here are my strategies for embracing eclecticism:
- Focus on one project at a time. This is a challenge for entrepreneurs, but in order to find success in anything, you’ve got to focus on SOMETHING – even if it’s only for a short time. I completed my book and developed my coaching client base so that I had enough income to pursue other interests. The more money you have to throw at a project, the easier it is to keep multiple plates spinning at once.
- Develop a reputation for excellence. If you sell crap, people will talk. If you deliver the goods, consistently, reliably, and with quality, people will also talk – and they’ll trust you when you branch out into other categories or markets. They’ll refer others to you based on their history with you – even if they’ve not sampled your new venture. When I launched The Renaissance Mom this year, I was able to introduce my existing clients rapidly to my new venture. I just launched the first product for the new company, The PEACE System, and I had more than 80% attendance on the live preview call (I’ve NEVER had that kind of turnout, and I’ve been told that 30% is more typical.) Some clients embraced it immediately, others sent me referrals because they knew my reputation for delivering a quality program. A reputation for excellence begets clients more rapidly.
- Diversify slowly. Don’t throw 15 irons in the fire. Give your new project enough focus to have a fighting chance for success. Oprah incubates projects under her care. Branson has an entire panel of people considering new venture investments. When you decide on something, take action to make it successful, but take your time when adding to your business “portfolio”.
- Grow your support team. Whether it’s support staff (VA’s, employees, etc.), an emotional support team or a mastermind group, you can’t grow beyond yourself by yourself. A solid support team makes exponential growth easier, and more possible.
- Enjoy your success. It doesn’t mean a hill of beans if you have an incredible team of people and a highly profitable business if you can’t take time off to enjoy the fruits of your labor. Find ways (even small ones) to reward yourself and celebrate your accomplishments. It’s a form of self-care that shouldn’t be ignored.
- Rinse and repeat.
What about all those ideas you want to work on? Start with the low hanging fruit first – do what comes easiest, and add projects as time and money allow. I keep a mental lock-box of ideas for later use, and incorporate them into my PEACE System process each day. It’s fun to be able to pull them out (and dust them off sometimes), and figure out where they fit in the grand scheme of ”my business empire.”
Don’t panic if you have a ton of ideas. Sequester them, assess them, and decide where to move first. Then you can come back later and add the others to your arsenal. You, too, can become the multi-faceted, multi-passionate entrepreneur you’ve always dreamed you’d become.
Big, Hairy, Audacious Goals: Blonde Don’t Live Here No More
Big, Hairy, Audacious Goals – BHAGs. These are the stuff entrepreneurial dreams are made of. BHAGs are motivating, 
inspiring, and often take more than a minute or two to complete. In fact, sometimes it can take years to bring a BHAG to fruition.
But there’s an even bigger, more hairy audacious obstacle that prevents many entrepreneurs from ever attaining their BHAG.
Distractions. Entrepreneurs have a horrible time with this. We’re constantly distracted by the ideas that float into our brains. Great ideas, though they may be, we’re often found floating from idea to idea, never really completing anything.
Several terms have been concocted to describe this condition. Shiny object syndrome is a pervasive problem amongst entrepreneurs. According to one study, about 50% of entrepreneurs demonstrate ADHD tendencies, and becoming distracted is a big issue.
So if you have big, clearly defined goals, what can you do to stay on track?
For me, it took dying my hair a bright, shiny, platinum blonde color.
From This...
To This
I took a LOT of flak for this change. And the comments (to my face) ranged from “Oh GAWD! What were you thinking?” to “Wow! You look AMAZING!” – and everything in between. I can only imagine some of the snickering that went on behind closed doors.
Deciding to go blonde had nothing to do with having more fun, or really even about being more visible – although those were possible side effects. For me, there was a deeper meaning to embracing my “inner blonde”.
It was a constant, daily reminder of three BHAGs I needed to accomplish in my life.
Every morning I wake up, I look in the mirror and see this face, surrounded by this hair – an unavoidable reminder of things left undone. Things that MUST be completed before my hair goes back to a more, um, natural shade.
I could have chosen a less outspoken color, but part of the shift that needed to happen in me was being able to embrace my outspoken nature. And the other goals I’ll talk more about at my live event this fall.
Some people can use a vision board, or write it down, or do a daily visualization and consistently hold those goals in their mind. Some people can plug it into a computer, a PDA or have someone else hold them accountable. I’m not one of those people. Ink washes away. Strings break. Kids spill stuff on your PDA, delete your hard drive, and decide to color on your vision board.
I needed something indelible. Something that wouldn’t rub off, wash off, or get lost in the translation. So about this time last year, I made the leap from dark brown to blonde (with a pit stop at orange. There’s a picture somewhere on Facebook, I think. It’s horrible.).
In the intervening year, my “daily reminder” was met by occasional snide remarks – even from family and friends. The suggestions to “pick a more flattering color”, the questioning, and the outright assumptions on the part of most people were more examples of how people don’t always ‘get it’ when we want to accomplish something huge. Sometimes our closest friends think they’re doing us a favor. They think they’re being supportive, but in reality, they’re trying to fit our BHAG into their world. People don’t understand (or care to understand) the motivation behind the transformation, they only judge the outward manifestation of the first step.
Crazy? Silly? Stupid? Unflattering? Perhaps. But I didn’t go blonde to please you. I didn’t even do it to please me.
The thing about changing your hair color to something VERY different from your natural color is that it requires work to maintain. You can’t just quit when the going gets tough – or another distraction comes along.
When the roots come in, you’ve got to decide to keep going or go back. Cut it off or let it grow. For me, this was a very visceral, tangible, and physical manifestation of my business and personal goals.
Do I quit just because it’s hard? Just because I haven’t reached my goal yet?
Do I cut myself off just because other people are telling me it can’t be done – or that I’m too (old, fat, young, smart, dumb, poor, educated, etc.)?
Do I keep going, or go back?
I chose (and continue to choose) to ‘let it grow’.
A couple of weeks ago, I hit goal number one of three. So blonde don’t live here no more.
My target is to complete goals two and three so that this whole “hairy goal” thing is ironed out by August – and settle on the final hair color for the rest of my 30′s.
Or until my next BHAG comes into view.
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Our LIVE event for mom entrepreneurs and working mothers, click to learn more about The Renaissance Mom Experience