I was working with a client/colleague/friend* recently, celebrating her recent launch of a free worksheet she created for an opt-in on her website. She made mention that she’d gotten more response from her audience with that one freebie than she had from several other paid launches she did this past year.
And I don’t mean “thanks for the free stuff!” kinds of responses. I mean her audience as actively seeking her out and thanking her for the powerful work she had just offered to them.
Before anyone jumps off the deep end about the “paid/free” conversation, that’s NOT what this is about. There are pros and cons to giving stuff away. This conversation, instead, is about response vs. effort.
When she mentioned that she’d gotten such a great, positive, empowering response, I asked her, “About how much time do you think you spent working on this?”
She replied “About 30 hours, though I may be remembering too low.”